1

Soc|a| Med|a |n D|sasters and
Lmergenc|es
Cnllne Survey of 1ţ046 respondenLs and
Lelephone survey of 1ţ011 respondenLsŦ
8eporL uaLeť Summerţ 2011
2
Methodo|ogyť
· @o slmllar polls ere flelded durlng Lhe perlod !une 23Ŵ27 by CA8AvAnº C8C
lnLernaLlonal uslng Lo meLhodologlesť
÷ Cnllne Survey of 1ţ046 respondenLs represenLaLlve of Lhe uS populaLlon aged 18 and
older on !une 23Ŵ26ţ 2011Ŧ 8espondenLs for Lhe onllne survey ere selecLed from among
Lhose ho have volunLeered Lo parLlclpaLe ln onllne surveys and pollsŦ @he daLa have been
elghLed Lo reflecL Lhe demographlc composlLlon of Lhe 18+ populaLlonŦ 8ecause Lhe
sample ls based on Lhose ho lnlLlally selfŴselecLed for parLlclpaLlonţ no esLlmaLes of
sampllng error can be calculaLedŦ
÷ @elephone survey of 1ţ011 uŦSŦ AdulLs 18 years and older on !une 24Ŵ27ţ 2011 conducLed
by CA8AvAnº C8C lnLernaLlonalŦ Margln of error ls +/Ŵ 3Ŧ1 percenLage polnLs aL Lhe 93Ʒ
confldence levelŦ
· A Lelephone meLhodology ls lndusLry sLandard and daLa from Lhls sample offer
lnslghL lnLo percepLlonsţ behavlorsţ and expecLaLlons of Lhe overall uŦSŦ populaLlonŦ
ln Lhe follolng poll summaryţ Lelephone survey respondenLs are referred Lo as Lhe
general populaLlonŦ uaLa from Lhe onllne sample glve a deLalled vle of
percepLlonsţ behavlorsţ and expecLaLlons of people ho spend Llme onllneŦ
· Where approprlaLeţ comparlsons values have been lncluded from Lhe prevlous
onllne survey of 1ţ038 respondenLs aged 18 and older conducLed on !uly 22Ŵ23ţ
2010 by CA8AvAnº C8C lnLernaLlonalŦ
3
Nearly half of the general population participates in
online communities or social networks.
Do you participate in any online communities or social networks, such as
Facebook or Twitter ?
Yes, 48%
No, 52%
Those in the generaI
popuIation who reside in
metropolitan areas are more
IikeIy to participate in onIine
communities or sociaI
networks (51 percent vs. 40
percent for those who reside
in non-metro areas).

Nearly 8 in 10 {79 percent_ of the online population participates in
at least one online community or social network.
Facebook is by far the most popular social media channel.
28%
2%
2%
%
6%
7%
9%
9%
12%
15%
2%
31%
58%
21%
1%
%
3%
5%
7%
5%
16%
12%
16%
13%
33%
68%
0% 10% 20% 30% 0% 50% 60% 70% 80% 90% 100%
None
FourSquare
YeIp
Other
FIickr
A bIog
Forums
LinkedIn
Yahoo Groups
Twitter
MySpace
YouTube
Facebook
JuIy-10 Jun-11
hich of the following online communities or social networks do you participate in?
Compared to Iast year, more
Americans onIine participate in
at Ieast one onIine community
or sociaI network:
JuIy 2010 72%
June 2011 79%
5
or both the general and online populations,
differences in who uses social networks are similar.
· 8espondenLs lLh chlldren ln Lhe household are more llkely Lo use
soclal medlať
÷ Cnllneť 87Ʒ vsŦ 76Ʒ for Lhose lLhouL chlldren ln Lhe householdŦ
÷ @elephoneť 62Ʒ vsŦ 41Ʒ for Lhose lLhouL chlldren ln Lhe householdŦ
· CollegeŴeducaLed respondenLs are more llkely Lo use soclal medla
÷ Cnllneť 83Ʒ vsŦ 73Ʒ for Lhose lLh a hlgh school dlploma or lessŦ
÷ @elephoneť 36Ʒ vsŦ 39Ʒ for Lhose lLh a hlgh school dlploma or lessŦ
· ?ounger respondenLs are more llkely Lo use soclal medlať
÷ Cnllneť 93Ʒ of respondenLs 18Ŵ34 vsŦ 72Ʒ of Lhose 33 years and olderŦ
÷ @elephoneť 79Ʒ of respondenLs 18Ŵ34 vsŦ 37Ʒ of Lhose 33 years and
olderŦ
hich of the following online communities or social networks do you participate in?
6
ore than half of those who use social media participate every
day or nearly every day.
Base= 79%(online) and 8% (phone) who participate in any online communities or social networks
55%
19%
9%
57%
22%
8%
6%
8%
7%
9%
0% 10% 20% 30% 40% 50% 60% 70%
Every day or
nearIy
Few times a week
Once a week
Few times a
month
Once a month or
Iess
OnIine GeneraI Pop.
ow often do you participate in these online communities or social networks?
7
hile TV news is the preferred source of emergency information for both
groups, more than six in ten of the general public and nearly half of the
online population rely on online news.
11%
2%
2%
8%
6%
1%
10%
12%
1%
18%
8%
51%
2%
1%
10%
17%
5%
18%
23%
25%
27%
18%
63%
73%
90%
68%
0% 10% 20% 30% 0% 50% 60% 70% 80% 90% 100%
None of these
FIickr
Other
Text aIerts from IocaI gov
Twitter
MobiIe apps
OnIine sites for disaster agencies
LocaI utiIity or gov website
NOAA weather radio
Facebook
OnIine news
LocaI radio station
TV news
nline General Pop.
hich of the following communication channels have you ever used to get
information about an emergency such as a power outage, severe weather, flash
flood, hurricane, earthquake, or tornado?
Since June 2010, more of the onIine
popuIation turns to onIine news as a
source of emergency information:
June 11 JuIy 10
OnIine news 48% 37%
8
eneral population: Nearly half of respondents would sign
up for emails, text alerts or applications that provided
safety information.
efiniteIy wouId,
6%
ProbabIy wouId not,
27%
efiniteIy wouId
not, 23%
ProbabIy wouId,
21%
Might or might not,
20%
ow likely would you be to sign up for emails, text alerts or applications that
provided you with information on how to keep yourself safe during and after an
emergency? ould you say you.?
Balance=Don't Know
Among the generaI pubIic, women and
those residing in metropoIitan areas
are more IikeIy to sign up: 32 percent
vs. 23 percent for men and 30 percent
vs. 20 percent for those residing in
non-metro areas.
9
nline population: Compared to last year, more respondents would
sign up for emails, text alerts, or applications for information on road
closures.
48%
48%
50%
46%
50%
53%
52%
50%
46%
49%
51%
52%
54%
55%
56%
57%
0% 10% 20% 30% 0% 50% 60% 70% 80% 90% 100%
Preparedness information
How to keep yourseIf safe during and after an
emergency
SheIter Iocations
Where to get gas
Location of medicaI services
Location of food/water
Evacuation routes
Road cIosures
Jul-10 Jun-11
ow likely would you be to sign up for emails, text alerts, or applications that
provided you with the following information in an emergency?
ote: Percentages indicate those who probably
or definitely would.
10
Nearly one in five online and one in seven general public respondents
experienced an emergency or witnessed a newsworthy event and
posted information or photos about that event to a social media site.
Base= 79%(online) and 8% (phone) who participate in any online communities or social networks
18%
82%
15%
85%
0% 10% 20% 30% 0% 50% 60% 70% 80% 90% 100%
YES
NO
OnIine GeneraI Pop.
ave you ever experienced an emergency or witnessed a newsworthy event and
posted information or photos about that event to a social media site?
11
acebook was the most popular site by both the general and online populations for
posting emergency or newsworthy information. The online population was more likely
than the general public to post on Twitter, lickr, or Posterous/Tumblr blogs.
Base=Those who use social media channels have posted information or photos about an emergency or newsworthy event to a social media site.
8%
8%
10%
14%
25%
78%
18%
1%
14%
14%
91%
0%
0% 10% 20% 30% 0% 50% 60% 70% 80% 90% 100%
ther
Posterous or Tumblr
Blog
Flickr
Blog
Twitter
Facebook
OnIine GeneraI Pop.
n which sites did you post this event? (Select as many as apply.)
12
f unable to reach local E$, more than one in five of the
general public would try to use an online channel to convey
their need for help.
· Cnllne usage (eŦgŦ send emallţ posL on ebslLe) 22Ʒ
· Walk Lo nearesL pollceţ
flre or LMS sLaLlon 20Ʒ
· urlve 13Ʒ
· Cell Þhone/Þhone 8Ʒ
· @exL Message 3Ʒ
· ln person/Walk Lhere 3Ʒ
· Send someone/Pave someone
else conLacL Lhem 2Ʒ
· Smoke slgnals 1Ʒ
· C8 8adlo/Pam radlo 1Ʒ
· Soclal neLorklng Channels 1Ʒ
Ìmagine that someone you know needs help urgently and you haven't been able to reach the
local emergency medical services, police or fire department by telephone. hat other ways
would you try to get in touch with local emergency services to ask for help? Anything else?
(pen-ended)
13
bout one in four of the online population would try an
online channel for help, if unable to reach local E$.
· Cnllne usage (eŦgŦ send emallţ posL on ebslLe) 26Ʒ
· urlve 20Ʒ
· Þhone/Cell phone 16Ʒ
· Soclal neLorklng Channels 9Ʒ
· @exL Message 9Ʒ
· Send someone/Pave someone
else conLacL Lhem 6Ʒ
· ln person/Walk Lhere 6Ʒ
· Walk Lo nearesL pollceţ
flre or LMS sLaLlon 2Ʒ
· C8 8adlo/Pam radlo 2Ʒ
Ìmagine that someone you know needs help urgently and you haven't been able to reach the
local emergency medical services, police or fire department by telephone. hat other ways
would you try to get in touch with local emergency services to ask for help? Anything else?
(pen-ended)
1
Nearly a fourth of the general public and a third of the
online population would definitely use social media to let
loved ones know they are safe.
11%
12%
24%
31%
28%
16%
9%
22%
22%
24%
0% 10% 20% 30% 0% 50% 60%
efiniteIy wouId not
ProbabIy wouId not
Might or might not
ProbabIy wouId
efiniteIy wouId
OnIine GeneraI pop.
Ìn an area-wide emergency, how likely would you be to use social media
channels, such as Facebook or Twitter, to let your friends and family know you are
safe?
Women and househoIds with
chiIdren are more IikeIy to use
sociaI media channeIs to inform of
their safety.
OnIine:
59 percent for women vs. 51
percent for men
66 percent for househoIds with
chiIdren vs. 51 percent for those
w/o chiIdren
GeneraI:
55 percent for women vs. 37
percent for men
55 percent for househoIds with
chiIdren vs. 42 percent for those
w/o chiIdren
15
t least a third of the general and online populations
would expect help to arrive in less than one hour.
39%
47%
6%
8%
20%
35%
33%
4%
8%
0%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Less than one
hour
One to three
hours
Four to six hours
More than six
hours
OnIine GeneraI Pop.
Ìf you posted a request for help to a social media website, how long do you think it
should reasonably take for help to arrive? (pen-ended)
Note: For the online survey, question formatted to accept a range of 0-72 for hours and 0-59 for minutes.
16
65%
63%
46%
70%
|ke|y that the emergency
response org doesnƌt even
know about request
Shou|d regu|ar|y mon|tor
webs|tes and soc|a| med|a
s|tes so they can respond
prompt|y
OnIine GeneraI Pop
hile the ma]ority in both populations feels that local emergency response organizations
should regularly monitor their websites for emergency requests, 46 percent of the
general public and nearly two-thirds of the online population doubt that they do.
Ìmagine that you posted an urgent request for help on a social media site of a local emergency
response organization such as your local emergency management, fire department or police
department. To what extent do you agree or disagree with the following statements? $plit $ample
ote: Percentages indicate those who strongly
agree or agree
17
mong the general public, expectations are higher for national
emergency response organizations, as eight in ten expect regular
monitoring.
Ìmagine that you posted an urgent request for help on a social media site of a national emergency
response organization such as FEMA or the American Red Cross. To what extent do you agree or
disagree with the following statements? $plit $ample
60%
69%
49%
80%
|ke|y that the emergency
response org doesnƌt even
know about request
Shou|d regu|ar|y mon|tor
webs|tes and soc|a| med|a
s|tes so they can respond
prompt|y
OnIine GeneraI Pop
ote: Percentages indicate those who strongly
agree or agree

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