DECISION MAKING

‡ ‡ ‡ ‡ Outcome of mental process To select the best way from many alternatives Gives rise to a final choice Result could be an act or an opinion of choice

EVERYDAY TECHNIQUES
‡ Listing the advantages and disadvantages of each option, ‡ Choosing the alternative with the highest probabilityweighted utility for each alternative ‡ Accepting the first option that seems like it might achieve the desired result ‡ Ask a person in authority or an "expert" ‡ Flipping a coin, cutting a deck of playing cards, and other random or coincidence methods ‡ Prayer, tarot cards, astrology, etc.

QUANTITATIVE FACTORS

QUALITATIVE FACTORS

DECISION MAKING
‡ Eventual decision may rest on the balance between the perceived effects of quantitative and qualitative ‡ If the long term effect on the workforce for example was to reduce productivity or increase absence because of the impact on motivation and morale, the fact that a decision makes financial sense may be shelved! ‡ Qualitative by its nature, therefore, is very subjective

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