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" It refers to the practice of producers burning their mark (or brand) onto their products.
A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.
The Coca-Cola logo is an example of a widelyrecognised trademark representing a global brand
WHY ARE BRANDS IMPORTANT FOR US? .
as a company? What s our deal with the Company? . keeping and engaging the right talent Challenges delivering on promises made to the customer HR programs communicated to us Information overload Employee scepticism and mistrust Fragmented organizations/M&A fatigue Need to remarket current programs Who are we.Branding Today s Burning Issues Trouble attracting.
managing and communicating the Company s overall relationship with current and prospective employees to aid operations The brand is the total work experience created for employees using elements such as pay. work space.Branding Emerging Trends Creating an employment brand as a framework for defining. strengthening the external brand . performance management. career development. benefits. involvement processes and supervisor interaction Involving leaders and employees Input during brand strategy development Testing brand credibility and understanding prior to rollout Using the employment brand to enhance service delivery. work/life policies.
4 GE 44.S. 3 IBM -U. 8 NOKIA Finland 9 TOYOTA -Japan 10 MARLBORO -U.S.S.BRAND LEADERS 1 COCA-COLA-U. 2004 .111 42.S.S.S.S. 6 DISNEY -U. 15.S.340 4% U. 13 CITIBANK -U. 14 AMERICAN EXPRESS -U. 11 MERCEDES -Germany 12 HEWLETT PACKARD -U. SOURCE:BusinessWeek | August 2. 7 Mc DONALD S -U.S. 2 MICROSOFT -U. 5 INTEL -U.S.S. GILLETTE -U.S.
is the rise of social technologies that have made branding not only more personal. The difference between today and over ten years ago when it was first mentioned by Tom Peters.The ultimate summary: Personal Branding . customer complaints and opinions are online and viewable through a simple search. to the product brand (BMW M3 Coupe) and down to the personal brand (car salesman). From the corporate brand (BMW). branding is a critical component to a customer s purchasing decision. . on either Google or through social networks. These days. How to Discover and Create Your Brand? In the past few years personal branding has been discussed exhaustively throughout the Net. There is no hiding anymore and transparency and authenticity are the only means to survive and thrive in this new digital kingdom. but within reach.
so you can start to think about what face you want to show to the world and how you want to position yourself for success! 1. Have you ever been called intelligent or humorous by your peers or coworkers? That description is part of your brand. by definition. Brand discovery is about figuring out what you want to do for the rest of your life. setting goals. To know if you ve discovered your brand. writing down a mission. Personal branding. In order to find your passion. As a brand. Discover your brand:The single biggest mistake people make is that they either brand themselves just for the sake of doing it or that they fail to invest time in learning about what s in their best interests. especially if you feel those attributed pertain to you. and this isn t revolutionary. you need a lot of time to think. The key to success. we can leverage the same strategies that make these celebrities or corporate brands appeal to others. vision and personal brand statement (what you do and who you serve). is to be compensated based on your passion. We can build brand equity just like them. some luck and you need to do some research online to figure out what s out there. you need to make this equation equal: Your self-impression = How people perceive you . Today. at the cost of our time. Many people think that personal branding is just for celebrities such as Paris Hilton or Britney Spears. Social media tools have leveled the playing ground and have enabled us to reach incredible heights. yet each and every one of us is a brand. I want to share the personal branding process. We can also have just as much presence as most startups and mid-size companies and products. is the process by which we market ourselves to others. as well as creating a development plan.
your personal brand statement (such as Boston Financial Expert). now it s time to create your brand. Take your resume online and add social features to it to make the ultimate social media resume. Once you sort this all out. your online domain name. or a consultant. Business card: It doesn t matter if you re a college student. everyone should have their own business card. I mean an area where there aren t many competitors and literally.Google Ad sense niche and brands himself using his name. promoting your personal brand to the world and making it shareable. Create your brand:Now that you know what you want to do and have claimed a niche. it s time to get it on paper and online. CEO. Resume/cover letter/references document: These are typical documents that you need for applying for jobs and when you go on interviews (something over 2 million job seekers will be doing as we speak). This kit consists of the following elements that you can use to highlight your brand and allow people to easily view what you re about: 1. . 2. The sum of all the marketing material you should develop for your brand is called a Personal Branding Toolkit. at least in your mind. as well as your *preferred* contact information . The card should contain your picture. When I say domain. 2. Be sure to prioritize each document with information custom to the target position.