IP education and training course using IP Panorama in Korea

Greg Joo-hyun Ryu of KIPA

I. Contents

1. 2. 3. 4. 5. 6. 7.

Framework for the IP education program Introduction of IPAcademy in English Target group Management of the course Business model Experience in 2007 Plan in 2008

2/23

Framework for the IP education program 3/23 .I.

II.ipacademy.net/ipeng 4/23 . Introduction of IPAcademy in English Website: http://www.

Introduction of IPAcademy in English Course 5/23 .II.

II. Introduction of IPAcademy in English Quick View IP Panorama IP Xpedite 6/23 .

II. Introduction of IPAcademy in English Customer center Q&A 7/23 .

Target group Lawyers Businessmen Target University Scientist 8/23 .III.

IV. Management of the course Overview of process for opening the course Request for opening the course and Preparation of the course Studying and Lecturing (Online and Offline) Evaluation Rewarding 9/23 .

‡ Target group.IV. Management of the course Request for opening the course and Preparation of the course Request for opening the course by colleges or corporations Consulting to build up the customized course curriculum ‡ Period. and ‡ Lecturers and/or tutors Making the exclusive webpage for the customer Casting the lecturer (IP expert) for the online study and offline lecture 10/23 . ‡ Type of study (online or/and Offline).

Online Signing up for the lecture by students or employees Applying for the course 11/23 .IV. Management of the course Studying .

The progress of the study will be tracking by the Learning Management System. the tutor and lecturer (IP expert) provide the administrative and educational service for the students. Management of the course Studying the course During the online study. 12/23 .IV.

Team project« 13/23 . Evaluation Online multi-choice Examination through computerized evaluation system Term paper evaluation. the number of conducing offline lecture can be changed.IV. According to the type of managing the course.Offline The offline lecture is delivered by the IP expert to the students in the case of the customer wants to have it. Management of the course Lecturing .

Management of the course Rewarding Certificate and credit (in case of University) Opportunity to participate in WIPO IP Business School in Geneva 14/23 .IV.

V. Our Business model Service on our website ‡ Free view through Quick view ‡ Course for a group Distribution of CD ROM ‡ Promotional CD and Self Study CD ‡ Providing an optional online exam Licensing ‡ Between KIPA and Licensee ‡ Among WIPO. KIPO and Licensee 15/23 .

Type: Online(Modules 2-5 of IP Panoram) + Offline Lecture in Korean .Title: IP for Business .# of students : 67 persons (undergraduate:25 +graduate 42) .# of students : 102 persons (undergraduate:52 +graduate 50) .Evaluation: online mid term exam + final term paper (presentation) Biotechnology department of a graduate school in Yonsei University . Our Experience 2007 International Division of a graduate school in Korea University .Evaluation: online mid term exam + final term paper (drafting claims) 16/23 .Type: Online(Modules 2-10 of IP Panoram) + Offline Lecture in English .Title: Patent Strategies of biotechnology .VI.

VI.Course Title: Understanding the digital cultural content industry . Our Experience 2008 Cultural Studies in Sookmyung Women¶s University .# of students : about 100 undergraduate students expected .Type: Online (Modules 1-10 of IP Panorama) + Offline Lecture in Korean (1 time) .Type: Online (Modules 1-10 of IP Panorama) + Offline Lecture in Korean (1 time) .Evaluation: Final online exam 17/23 .Course Title: Understanding the digital cultural content industry .Evaluation: Final online exam Asian Pacific Women¶s Information Network Center of Sookmyung Women¶s University .# of students : about 50 graduate students expected .

VI.Type: Online (Modules 1-10 of IP Panorama) + Offline Lecture in Korean .Evaluation: Mid term team project + Final online exam Division of Information Management Engineering in Korea University . Our Experience 2008 Division of International Studies in Korea University .Course Title: Intellectual Property .Evaluation: Mid term exam + Final online exam * SungKyunGwan MOT and ASSIST MOT will utilize IP Panorama 18/23 .Type: Online (Modules 1-10 of IP Panorama) + Offline Lecture in English .# of students : 37 students attended (undergraduate and graduate students) .# of students : 68 undergraduate students attended .Course Title: IP for Business .

Copyright and related right (A story about Seona¶s copyright infringement) Trade secrets and copyright . how to protect patent and how to untilze patent for your business .Invention and patent (A story about Fox Telecom's folder mobile phone) .IP audit (A story about IP audit of Knoxx Electronics) Team Project (Make presentation about IP management of overseas and domestic company) self-study 19/23 .Trademarks and Industrial Designs (A story of Seona and its MP3 pleayer) Development of technology and patent Trademarks and industrial designs . strategies and main considerations of licensing .The protection and management of IP in the export market .What is patent.IP in the digital economy (A story about online market of Saomink) .Practice in patent information search (Keyword searching) self-study self-study .VI. role and importance of patent information .The concept. 10) Final exam 5th 6th 7th 8th 9th 10th 11th 12th 13th 14th 15th -Trade secrets (A story about the leak of trade secrets of Fox Telecom) .The basics of trademarks and industrial designs (International and domestic views) -The role and importance of trademarks and industrial designs for creating and strengthening the brand of your business.IP in international outsourcing self-study .The basic concepts of copyright and related rights Online multiple-choice test (in English) .The concept. Our Experience Week 1st on/off-line Off-line On-line (module1.The basic of patents (International and domestic views) .2.Patent Information (A story about the development of new digital camera in Tolmnex) Patent Information .How to protect confidential information of company .Technology licensing in a strategic partnership (A story about technology licensing between Tolmnex and Picmara) Strategic Technology Licensing . 4th Off-line On-line (module4.IP and international trade (A story about Knoxx Electronics) Strategic IP management in the overseas market .Introduction of intellectual property (IP) for business .The case study on technology licensing self-study .3) Off-line theme IP for business in knowledge-driven society contents Orientation .Importance of IP management self-study lecturer 2nd 3rd .5) Off-line Midterm On-line (module6) Off-line On-line(module7) Off-line on-line (module9) off-line on-line (module 8.

Title: Pre-class for US IP leadership course # of participants : 11 persons . Our Experience Probationary Patent attorney .Title: IP for IP lawyers .Evaluation: online Exam Korean Corporations and Professors .Type: Online (Modules 2-10 of IP Panorama) .# of participants : 65 persons of 200 (2007) .# of participants : all 201 persons (2008) .Evaluation: Nothing 20/23 .VI.

Our plan in 2008 Enterprise Entering the Licensing Agreement concerning the Use of IP Panorama content (¶07.Type: Online (Modules 1-10 of IP Panorama) Making a proposal for the licensing agreement .VII.Samsung Electronics is positively close at the agreement. 21/23 .000 employees of POSCO .# of participants : 17.Course Title : IP Panorama Course (Managed by POSCO) .12~) .

THANK YOU Greg Joo-hyun Ryu KIPA 22/23 .

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