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CORPORATE STRATEGY OF HINDUSTAN TIMES
presented by (GROUP-12)
ANAND KR. RAY (D05) ANKIT SINGH (D10) AVINASH KUMAR (D20) NISHANK JAIN (D32) NIDHI CHAUHAN (C35)
2007 - 2009
Profitability outlook Television
• Television broadcasters to come under pressure over the medium-term • As competition would intensify with the anticipated entry of more players and content costs escalating. • The increasing fragmentation of television audiences, and rising programming costs. • Direct-to-home operators, garnering a critical number of subscribers • DTH operators take at least 4-5 years to start earning operating profits
• With growing circulation and readership expected to translate into strong growth in advertising revenues • Newsprint prices likely to remain soft • Advertisers attempt to be the beneficiaries of higher disposable incomes and increasing aspirations of the readers
• Prospects of the Hindi film industry improved over the last 3-4 years • Diversification of revenue streams • Growth in the number of multiplex screens, implementation of digital technology in cinemas, and increasing corporatisation
• Higher advertising rates is the key to profitability • Player earning advertising revenues of around Rs 40 lakh per month from a single station
Publication and Region of dominance
PUBLICATION REGION OF DOMINANCE
Hindustan Times Deccan Herald Dainik jagran The Telegraph Hindustan The Hindu
Delhi, Bihar Banglore Central and north India kolkata North India chennai
Media and entertainment industryRevenue( in Rs billion )
2006 2007 2008 2009 2010 2011 2012
T.V NEWS PAPER FILM RADIO OTHERS MUSIC
197 115 85 3 23 6
227 126 101 4 29 7
260 137 118 5 36 8
298 149 141 7 44 9
346 165 161 9 54 10
405 183 189 11 67 11
471 205 217 25 84 12
Newspaper industry revenue
160 140 120 100 80 60 40 20 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 Advertisement revenue circulation revenue
In Rs. billion
Newspaper circulation and readership (per day)
350 300 278 250 232 200 168 150 191 204 217 circualation Readership 262 247 294
100 45 50 55 60 65 70
0 2004 2005 2006 2007 2008 2009 2010 2011 2012
Advertising spends (in Rs billion)
6 3 1 41 41 7 newspaper t.v radio internet Year-2006 magazine film outdoor 39 9 magazine film outdoor 1 163 billion 7 5 6 1 35 414 billion
newspaper t.v radio internet Year- 2012
Share of language in advertising
6% 12% 50% 4% 3% english hindi others marathi tamil malayalam
Year - 2006
• HT Media Ltd, founded in 1924 under the flagship of Hindustan Times. • Combined Daily circulation:2.25 million copies. (HT&HH) • Combined Readership base:14.49 million readers.( HT&HH) • Installed capacity:17 printing facilities with an installed capacity of 1.5 million copies per hour.
• The Delhi-based English newspaper, Hindustan Times, is part of the KK Birla group and managed by Shobhana Bhartia, granddaughter of GD Birla. It is owned by HT Media Ltd. The KK Birla group at present owns 69 per cent stake in HT Media, currently valued at Rs 834 crore.
Brands Working under HT Media ltd.
HT Media ltd.
Hindustan HT NEXT
– – – – – – Times of india Hindustan Times The Hindu Indian Express Malyalam Manorama ABP
• 65% of the market is controlled by these 6 publishers
• Single edition circulations
– Hindu 937K – Hindustan Times 909K – Anand Bazar Patrika 877K – Times of India 844K – (Three of these are in English)
• • • Mint is a business newspaper from HT Media Ltd Launched in collaboration with The Wall Street Journal on 1 February 2007. The design of the Mint newspaper is geared towards presenting business and financial information in a compact format. Along with the business newspaper publication, an online version named "Livemint" was also developed The "Mint Lounge" section covers books, travel, personal technology, parenting, and health. Monday printings also feature "Mint campaign"
Circulation of Mint
• Mint has dedicated 5 editions in Delhi, Mumbai, Bangalore, Chandigarh and Pune with total circulation of 132,900 copies as of June 2008 • Average reader belonging to the age group of 35 to 44.
Fever 104- "It's All About The Music".
• It is a product of HT music and entertainment Co Ltd. • It broadcasts at 104.0 Megahertz in Delhi, Mumbai, Bangalore and Kolkata. • The format is a mix of Hindi Bollywood hits, Indipop and English music. • joint venture between HT media ltd. and Virgin Radio.
Joint venture with Hubert Burda
• The JV leverages HT Media's world class expertise in printing and publishing, and Burda's large and global multimedia operation, combining it with India's unique competitive advantage in several current and new business platforms.
Joint venture with Hubert Burda
• • printing expertise global. captures opportunities in the booming, high-end magazine and catalogue printing space in India and the Asia-Pacific region Burda will outsource some of its global printing requirements to the joint venture.
HT’s world class expertise in printing and publishing
Burda's large and global multimedia operation
Why the Six Sigma Way
• The primary objective being cost savings. • Intense competition from TOI which challenged the “market-leader” status of Hindustan Times in the capital city of Delhi. • listen to the customer and measure self against what they want and when they want it • Benchmark against the best in the class to sustain the competitive advantage. • more organizations were adopting it to improve their business results
BENEFITS - SIX SIGMA
By adopting this strategy, immediate benefits were realize in the areas of: • Reduction in Newsprint- waste across locations. • Using Six Sigma projects to develop a new wage agreement. • Overall reduction in consumables in the printing process.
Corporate Social Responsibility
The Hindustan Times Newspaper in Education Programme
Youth Connectivity in Vernacular Daily
Future growth of Newspapers
• Revenues to cross Rs 200 billion by 2012 • Despite the threat from the Internet and television, newspapers will not go out of fashion in India • From an estimated Rs 126 billion in 2007, • Expected revenues of newspaper publishers to grow at 10.2 per cent over the next 5 years to touch Rs 205 billion by 2012.
The growth drivers are…..
• Continuing growth in ad spends • Growing newspaper circulation and readership • Increasing literacy levels
USP of Hindi-Hindustan in TriCity (Chandigarh, Mohali, Panchkula):
• A perfect balanced newspaper containing all national, international as well as local news content . • Special two page coverage to latest happening and innovation in the field of science and technology on a daily basis. • Special supplements like Chandigarh Yatra uncovering great history of the city beautiful. • Perfect colour combination to give a catchy and more appealing look to the newspaper.