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JAGO Party Election

Plan
[Delhi M.L.A Election]
Managing Team

[Delhi M.L.A Election]


SWOT
Analysis

[Delhi M.L.A Election] [Candidate


SWOT Analysis
Strength : Weakness :
•SMS Power •Only 10 Committed (Core Team )Member
•Internet Professional •All Members are Email or SMS motivated
•Net Savvy Members •New Party without identity
•1000 Members in net •Lack of Fund and resource
•200 Members from Area •First learning of Election
•Educated Candidate
•Educated Voter’s Opportunity:
•Maximum People stand •Our Issue is attractive
against reservation •67% people are against reservation
•Stamp Paper strategies can be hit
• Target Voter’s are educated and net savvy

Threats:
•Other Criminal’s Type Candidate ( might attack )
•If fund and other resource could not arrange on time

[Delhi M.L.A Election]


Goal of
Election

[Delhi M.L.A Election] [Candidate


Goal of Election

• Win the Election


• Establishment of PARTY Identification
• Learning and Experience gain for
election
• Spread the word about PARTY
• Reach out people and increment of
PARTY strength

[Delhi M.L.A Election] [Candidate


Technical
Specification

[Delhi M.L.A Election] [Candidate


Technical
Specifications

BJP – 1993 + 1998 + 2003


Voters : 1,50,967 Municipality : Pitampura ( South
and North )
Shalimarbag ( South and North )
Fight against B.J.P :

[Delhi M.L.A Election] [Candidate


Strategies to
Reach Out

[Delhi M.L.A Election] [Candidate


Strategies to
reach out
• Online Campaign :
- SMS , Email , Yahoogroups, Blog , Websites
- Youtube , Karmavideo , Google Video , Yahoo Video
- www.singamore.com , Hosting profile at all possible domain
• Ground Campaign :
- Leaflet’s distribution ( Cartoon’s , Candidate Bio-data,
Appeal ,
Stamp Paper Promise and Voter’s Information )
- Cycle and Rickshaw Rally on regular phase
- Peer to Peer reach out
- Mobile Unit with jingles and song
- Co-ordination with Social Sectors
- Phone to People ( Thanks for SMS , Request to vote )
[Delhi M.L.A Election] [Candidate
Communication
[Delhi M.L.A Election] Plan [Candidate
Communication
What How
Plan Frequency Co-ordination
SMS Will get data from mobile 10 times Ayush Jain
company ( October to
2.Voter’s Right November )
3.R.T.I 3. Civil Right 4.
Email To all data base ( First timers ), 2nd Days Ayush Jain / Aditya
Gupta
You tube / Speech to Leader’s and appeal All Party Aditya Gupta /
Singamore Members Birendra
and Leaders
Blog Interactive JAGO blogs for Everyday Aditya Gupta /
Birendra Denson
www.birsoni.info Entire details and Birendra’s Ongoing Prakash Singh /
portfolio Birendra
Leaflets ( 1,00,000 Four Fold – Pictorial Hits / Bio Until election get Aditya Gupta /
) data , Stamp Paper , Request , over Birendra
Voter’s Detail
Cycle - Rickshaw Will play Jingles , JAGGO RE Add Once in week 100 Anjan / Birendra
Rally bicycle or
Rickshaw
Poster ( 10000 ) It will be use on all vehicle on For Nomination Anjan / Birendra /
nomination day and some will be Day All Members
placed at prominent place of area
Mobile Unit Carry the materials and people Entire Months

[Delhi M.L.A Election] [Candidate


Deadline

[Delhi M.L.A Election]


Deadline
Particulars Quantity / Number /Unit Deadline
Fund Raising Rs.12,00,000 20 Oct’08
Publicity Materials Poster – 5,000 15 Oct’08
deign and order Leaflets – 50,000
placed Banner – 20
Tie Pin – 1000
T-Shirt – 5000
JAGO main leaflets – 1 Lakh
Mobil unit - 1
Online Campaign Email Data retrieve , Blogs 15 Oct’08
Host , Youtube , SMS and
Email Sent to members
Members Get Primary Members , Active 3rd Week of
Together Members and Other October 2008
Media Advocacy Supporters
Tea Party 20 -25 October
Field Work People will start door to door 2008
25th October
Cycle and Rickshaw campaign
Cycle / Rickshaw 500 Ongoing
Rally
[Delhi M.L.A Election]
Budget
[Delhi M.L.A Election]
Budget of
Sr. Head Subhead
Election Quantity / Rate Total Amount
N Unit
1 Candida Nomination 1 20000 20,000
te
2 Document 1 5000 5000
Preparation
3 Online SMS , Email , 15 times 25000 50,000
Campaig YouTube ,
n Singamore , Blogs ,
Website ( Data
4 Field Human Resource
Buy ) 10 Unit 20000 2,00,000
Campaig ( Target 50000 , ( Each Unit
n 5000 Per Day ) will have 4
People )
5 Publicity Poster (5,000) 1 Rs. 2 10,000
Material Leaflets Delhi 1 Rs. 1.50 75,000
s (50,000) 1 Rs. 2 20,000
Tie Pin (10,000) 1 Rs.0.22 22,000
National Leaflet 1 Rs.70 70,000
( 100,000)
6 Mobile Maurti Van ( with 1 Rs.1000 60,000
T-Shirt ( 1000 )
Unit CNG and driver for
60 days )

[Delhi M.L.A Election]


Budget of
Sr. Head
Election- 2
Subhead Quan Rate Total Amount
N tity /
Unit
7 Mobile Unit Decoration 1 10000 10,000
P.A System 1 30000 30,000
* PARTY Jingles , Song 5 20000 1,00,000
etc
6 Nomination Cycle / Rikshwa 100 100 10,000
Day
7 * Get together 1000 200 2,00,000
8 Vehicle Petrol 500 100 50,000
9 Media Get Together 1 500 15,000
Advocacy
10 Press Conference 1 500 15,000
11 Office Space Camp office 3 20000 60,000
12 Counting Day Human Resource 1000 100 1,00,000
13 Communicati Phone ( 6 different 1 6000 36,000
on company )
14 Contingency Emergency etc 50,000
Fund

* Central Committee * Registration fees will collected Total Budget : Rs.12,08,000


Role &
Responsibility

[Delhi M.L.A Election]


Roles &
Name Skill
Responsibilities
Contribution Deadline

Birendra Candidate •INR 50000 ( Including 20-10-08


Kumar Security Money ) On going until election
•Standing in election get over
• 4 four wheelers
•500 People on nomination
Aditya Internet •INR 10000 /- 20 – 10- 08
day
• Poster / Leaflet Designing
Gupta 10-10-08
•Reach out through internet 30 Oct , 5 ,10 and 15
•Four wheelers ( with 4 People Nov
) On Nomination Day
•INR 10000 /- and Counting Day
Ayush Coordination 20-10-08
Jain •Follow up with SMS and Ongoing until counting
Phone On Nomination Day
•Four wheeler ( with 4 and Counting Day
People )
•INR 10000
Pawan Audit /- 20-10-08
Sharma • Finance Management Ongoing until counting
•Four wheeler On Nomination Day
and Counting Day

[Delhi M.L.A Election]


Roles &
Responsibilities -2
Name Skill Contribution Deadline
Denso People •INR 10000 /- 20 – 10- 08
n Co- • 25 People 10-10-08
Joseph ordination •Reach out through 30 Oct , 5 ,10 and 15 Nov
internet On Nomination Day and
• Four wheelers Counting Day
( with 100 People )
Aditya Event •INR 10000 /- 20-10-08
Bhard Organiser •Members Meet and Ongoing until counting
waj Media On Nomination Day and
•Four wheeler Counting Day
( with 4 People )
Ratnak Youth • Youth Mobilization 20-10-08
ar Mobilizati • Event Co- Ongoing until counting
on ordination On Nomination Day and
• Media Co- Counting Day
Anjan Communit ordination
Leaflet / Poster ongoing
Kumar y Printing
Mobilizati 100 Youth / Rikshwa
on
[Delhi M.L.A Election]
Your Suggestion
and Opinion
Thank You

[Delhi M.L.A Election]

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