Origins and Drivers of Business Intelligence

PRESENTED BY ABHISHEK MALHOTRA 101 SANKET BAXI 103 ANEET SINGH CHADHA 105

To be covered

What is Business Intelligence?

Business Intelligence
Business intelligence (BI) mainly refers to computerbased techniques used in identifying, extracting, and analyzing business data, such as sales revenue by products and/or departments, or by associated costs and incomes. BI technologies provide historical, current and predictive views of business operations. Common functions of business intelligence technologies are reporting, online analytical processing, analytics, data mining, process mining, business performance management, benchmarking, text mining and predictive analytics.

Business Intelligence
Business intelligence (BI) mainly refers to computerbased techniques used in identifying, extracting, and analyzing business data, such as sales revenue by products and/or departments, or by associated costs and incomes. BI technologies provide historical, current and predictive views of business operations. Common functions of business intelligence technologies are reporting, online analytical processing, analytics, data mining, process mining, business performance management, benchmarking, text mining and predictive analytics.

Business Intelligence
Business intelligence (BI) mainly refers to computerbased techniques used in identifying, extracting, and analyzing business data, such as sales revenue by products and/or departments, or by associated costs and incomes. BI technologies provide historical, current and predictive views of business operations. Common functions of business intelligence technologies are reporting, online analytical processing, analytics, data mining, process mining, business performance management, benchmarking, text mining and predictive analytics.

Intelligence?

Intelligence
Knowledge and understanding Foresight Meaning and context

Solve Complex Problems

Information + Intelligence = Right Decisions

IBM researcher, Hans Peter Luhn

Hans Peter Luhn (July 1,

1896 August 19, 1964) was a computer scientist for IBM

Awarded over 80 patents.
He joined IBM as a senior

research engineer in 1941, and soon became manager of the information retrieval research division.

How it all began?

In 1958, Hans Peter Luhn defined

intelligence as:

The ability to apprehend the interrelationships of presented facts in such a way as to guide action towards a desired goal.

In 1989, Howard Dresner (a Gartner

Group analyst) proposed

"business intelligence" as an umbrella term to describe "concepts and methods to improve business decision making by using fact-based support systems."

From Management Information to Business Intelligence

The Changing Scenario

Computers gather and store enormous amounts of data.
In 2002, 403

created.

petabytes of new data was

2,500 petabytes, or

In 2007, an estimated

2.5 exabytes of new data was generated.

By 2011, 1.2

information was created.

zettabytes amount of digital

Note: Managers need the right information at the right time and in the right place!

1 Zettabyte (ZB)?
1 zettabyte (ZB)

= 1,000,000,000,000,000,000,000 bytes = 1021 bytes

1 ZB = 57 billion X

Why do organizations need business intelligence?

BI is comprised of information

that contains

patterns, relationships, and trends

about customers, suppliers, business partners, and employees.

BI systems process, store, and provide useful information to users

who need it, when they need it.

BI: A Must for Business Success

We have all used BI

Post 1949

Edgar Codd
(1923-2003) Inventor of Relational Model for Database Management

1969

Extract Files

1970s

Business Applications

Ralph Kimball

Bill Inmon

1980s

1990s

BI Platforms
Integration Information Delivery Analysis

1969 1970s

Database

Business Applications

1980s 1990s
Present

Data Warehouse Internet, Multiple Applications Acquisitions

BI Platforms