Group-07 Ankita Asha Kandra Nidhi Poonam

accessories and luxury goods was estimated   to be worth US$1217 billion in 2006 expected to grow to approximately US$1800 billion by 2011.14 million people were employed in apparel manufacture in 2004 In 2007 One-third of all imported clothing bought in the EU was manufactured in China  .  In European Union. 1. The global market for apparel.

 In 2008 The UK fashion industry was estimated to be worth approximately £22 billion in retail sales value 2006 around 83. .000 people were employed in Apparel manufacturing industry  In  Statistics reveal that fashion is a large global business sector going through a period of great change.

Related fashion services Advice on garment co-ordination Cosmetic surgery Tattoos Image consultancy Hairdressing Hair transplants Sun tanning Garment cleaning services Clothing alterations/repairs Usage situations Clothing Underwear Formal Bespoke Natural Outerwear Informal Ready made Men-made Work/school Leisure Domestic Related fashion products Shoes Hats Hosiery Jewellery Belts Bags Scarves Cosmetics Fragrances Cleaning products Haberdashery Wigs Fig.1.1 Fashion products and services .

mould or make  Fashion involves a strong creative and design component  Design skill is essential and can be seen in all products Fashion and marketing The creative design personnel provide part of the mechanism by which the industry responds to the need for change. Fashion is about creating  The term fashion means to construct.  The ability to identify products that the customer needs and will buy is also essential to the industry  Knowledge and the skills needed to ensure that the creative component is used to best advantage  .

 . identifying and satisfying customer needs in order to meet the long term goals of the organization. Fashion firm depend upon customers making repeat Purchases The key to loyalty is the satisfaction of customer’s needs Marketing is a management process concerned with anticipating.   Marketing is a business philosophy or way of thinking about the firm from the perspective of the customer or the potential customer.

gives different emphasis to marketing activities. Furthermore.Fashion marketing is the application of a range of techniques and a business philosophy that centres upon the customer and potential customer of clothing and related products and services in order to meet the longterm goals of the organization The very nature of fashion. the role of design in both leading and reflecting consumer demand results in a variety of approaches to fashion marketing . where change is intrinsic.

Concern for fashion design High Design centred Fashion Marketing concept Failure Low Marketing centred Low Concern for customers and profit High .

 Fashion marketing research Fashion product management Fashion promotion Fashion distribution Fashion product positioning and pricing     .

Micro-issues the macro-issues Macro-issues are broader and emerge not from the conscious conspiracy of individuals or groups of individuals but as unintended or unanticipated consequences of certain activities  . can be classified into two types  the micro-issues concern particular products and services where consumers may feel that they have not been fairly treated or that they have been misled.

Marketing environment Marketing research Customers Design research Price Products and services Place Promotion Marketing mix Fashion marketing organization .

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