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and Threats involved in a project or in a business venture. . Weaknesses. Opportunities.SWOT analysis SWOT analysis is a strategic planning method used to assess the Strengths.
• S-T (Strengths-Threats): to identify the ways to use strengths in order to reduce vulnerability to external threats. . • W-O (weaknesses-opportunities): overcoming weaknesses in search of opportunities.• S-O (Strengths-Opportunities): pursuing the best opportunities that match strengths. • W-T (Weaknesses-Threats): to establish a defensive plan in order to prevent a situation where the weaknesses are very vulnerable to external threats.
The Mountains are very important part of Samos landscape and the main kind of tourism activities we can practice are: Hiking Mountaineering Cycling • • • . Natural potential Mountains.Strengths 1.
The Aegean Sea`s main attractions are: • The diversity of beaches • Fish fauna • Fishing. .The Aegean Sea is one of the most complex touristic areas of interest on Samos and one of the major attractions in Europe and all other the world due to its uniqueness in the European area.
• Hydrography includes an extensive network of rivers and a variety of waterfalls. that are found in the same geographic width. Samos has hotter winters and cooler summers. . • Climate contributes with values of temperature to create favorable environment for travelling. The climate on the island is mild Mediterannean. In comparison to the coasts of continental Greece.
like monachus-monachus seals. fact that renders Samos unique amongst other Aegean islands. . Some of fish have a special significance for fishing. jackals. The fauna is just as rich. Medicinal plants should also be referred to as a natural factor (phytotherapy) which is highly appreciated ( Ex.• Vegetation. The vegetation of the island is extremely dense and diverse. with mamamals such as wild boars. Calendula) • Fauna. There exist various sea animals. etc. dolphins etc.
• Castles: Lykourgos Castle • The Tunnel of Eupalinos Cultural events: • Festivals & Customs: Kadis . Archaeological Museum Pythagorio.2. etc. • Temples : Temple of the Goddess Hera Historical monuments of art and architecture: • Monasteries and Churches (in Samos there are more than 1300 counted churces): Monastery Spiliani. Anthropogenic potential Archaeological remains: • Museums: Samos Archaeological Museum . Agia Triada Monastery. Agia Zoni Monastery. etc. Museum of Natural History. Byzantine Museum. Agia Zoni Monastery.
If authorities of Samos promote these travel programs at international level. fishing tourism. but without clear evidence of one of them and without supporting by national and local tourism policy ( Eg. Creation of new tourism products In the recent years. To support investments in tourism) it will be difficult to put into practice. it will attract different segments of tourists. Greece had not an active presence on international markets through the development of national tourism products for several categories of tourists even though it has a great potential to develop new tourism products such as: agro-tourism. etc. .3.
clubs in smaller cities or tourist resorts. ensuring the harmonious development of tourist areas. a island's disadvantage not only in tourism but in other sectors too. If on the island's big cities there are various ways of entertainment: cinemas. • Lack of infrastructure is one of the weaknesses of Samos. bars. It is a weakness.Weaknesses • Poor development of tourist services in small cities. . which once removed will develop particular industries. such services are found only partial.
Promotion needs to be strong. Samos has not created a clear and strong international market because it has not adopted a systematic and sustained policy to attract foreign tourists. .• Lack of investment to exploit natural resources of the island and to develop new touristic products will have negative effects on tourism and resident population. That is why. must have a unique element of attraction that will encourage many foreign tourists to visit Samos. foreigners interested in Samos have a confusing picture in the minds of. natural resources and tourism should be mutually supportive. concerted. This cooperation can be achieved by involving both the government sector and private sector in a mutually beneficial partnership. • As a promotion. In fact. to present the elements that differentiate Samos from other islands.
which means that is like between Europe and Asia. makes a great advantage over other islans. both major destinations for coastal tourism. . may be an opportunity that can be operated in conditions in which terrorist attacks were felt in countries like Turkey and Spain. This advantage can be developed in terms of tourism from the perspective of rest and relaxation by relatively small distances between Samos and Turkey where are also many tourists.Opportunities • The geopolitical position which Samos has. Samos safety compared with countries from Europe receiving tourists. Samos is located near the western of Turkey.
slower economic growth with negative effects on consumption . Oil prices have an economic impact on tourism emitting countries.Threats Increasing oil prices will adversely affect tourist flows by increasing the price of airline tickets.
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