INTRODUCTION

it used to manufacture TV and Washing Machine.Videocon is an Indian multinational company with interests in Consumer Electronics . KiM(CEO) In 1987. and Colour Picture Tube Glass Founder : Late Nandlal Madhval Dhoot Key people Venugopal Dhoot(Chairman)K. R. .Home Appliances .

Videocon took over Philips Colour TV Plant.CONTD…………. Videocon took over 3 plants of Electrolux India and acquired Thomson CPT. In 1998.  In the year 2000. it has evolved into a giant conglomerate with annual revenues of overU$4.  In 2005.1 billion . Videocon started manufacturing Compressors & Compressor Motors.  Today.

VISION & MISSION “To delight and deliver beyond expectation…”: the end “…through ingenious strategy…”: the means “…improved technology…”: the means “…innovative products…”: the means “…inspired thinking about the future.”: the means .

.VIDEOCON REBRANDING • New LOGO unveiled on 2nd JULY 2009. • The new “V” composed of two animated green showing going green lava like shaped called Chouw and Mouw.

MARKETING MIX Product People Price Physical evidence 7 p’s Place Process Promotion .

PRODUCT Consumer electronics Home appliance LCD’s LED’s CTV’s WASHING MACHINE REFRIGRATOR AC’S DVD’s & HOME THEATER MICROWAVE OVEN .

PRICE  Value pricing  Promotional pricing  Bundling (combo offers) .

PROMOTION .

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• Networks of having 100 Services centers .PLACE •VIDEOCON wants to deal with rural market that’s why It will be opening 1000 more stores of its retail outlets –NEXT & PLANET M • The Company have 4000 dealers & sub dealers .

PEOPLE VIDEOCON has an environment which isDriven by performance Empowered Diversified talent base .

PHYSICAL EVIDENCE .

STRATEGY  Creativity  Equal opportunities  Training  Long-term perspective  Rewards .R.H.

2009 is as summarized below: (Rs.824.630.. on standalone basis.41 340.15 91.970.76 Net Sales Other Income Total Income ..FINANCIAL STATEMENT PERFORMANCE REVIEW The performance of the Company. 2009 30th Sept. in Million) Particulars Year ended Year ended 30th Sept.54 288. 2008 91.22 97.56 97. for the financial year ended 30th September.536.

278. Exceptional Items and Tax Interest and Finance charges Depreciation Exceptional Items 6.669.776.03 6.95 11.Contind…… Profit before Interest.560.44 1.542.52 4.771.10 Profit before Tax Provision for Taxation Profit after Tax 4.62 6.07 17.82 8.363.011.783.006.61 5.126.57 23.88 1.73 .602.918. Depreciation.68 3.

GLOBLE PARTNERS .

FUTURE PLAN  Continuity with go green and electricity efficient products  Relationship marketing through sales support. .  Plasma Televisions.  Launching of New Brands & Sub-brands under Videocon umbrella  Videocon is still not able to create a brand name in the international market so the company should increase its marketing budget for making its presence felt in the international market.  To work on better features .better quality. improved reliability with reduced/low price. .  Multimedia TV.

EXAMPLES OF VIDEOCON .

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