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Monterrey, Mexico March 19, 2002

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It is a major banking & financial services organisation in India formed in 1954 It is the second largest bank in India It is the largest private sector bank in India

In 1954, ICICI Ltd was incorporated at the initiatives of world bank , Govt of India & representatives of Indian Industry with the objective of creating a development financial Institution for providing medium term & long term project financing for Indian Business.

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2005 - Investitsionno-Kreditny Bank (IKB), a Russian bank 2007 - Sangli Bank , Maharashtra State 23 May - Bank of Rajasthan

Its shares are listed on the stock exchanges at BSE, NSE, Kolkata & Vadodara ICICI Bank undertake normal banking operations – taking deposits, credit cards, car loans etc

The bank has a network of 2016 branches (as on 31st mar 2010) & 5219 ATM’s in India & presence in 18 countries On 23 may 2010, ICICI Bank announced that it will merge with Bank of Rajasthan through a share swap in a non cash deal that values the Bank of Rajasthan at about Rs 3000 crore. ICICI announced that the merger expand ICICI Bank’s branch network by 25%

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It is the largest issuer of credit cards in India It is one of the big four banks of India, along with SBI, PNB & Canara Bank- its main competitors

The Brand Trust Report , launched in 2011, has ranked ICICI in the 15th place as the most trusted brand of India. ICICI Bank is one of the Big Four Banks of India, along with State Bank of India, Punjab National Bank Bank of India and Canara Bank — its main competitors

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Retail Banks -> 58% of revenue Small Enterprises -> 8% of revenue Corporate Banks & Project Finance -> 13% of revenue International Banks -> 21% of revenue

On 18th oct 2010 ICICI inaugurated I-Express, an instant cross-border money transfer option for NRI’s ICICI Lombard GIC Ltd -> Largest private sector general Insurance Company in India. ICICI Prudential -> It was the among the first private sector life insurance companies to begin operations in December 2000 after approval of IRDA

ICICI Lombard ICICI Lombard GIC Ltd
Type Industry Founded Headquarters Key people Products Net income Employees Parent Website Public Listed Company Insurance 2001 Mumbai, India Bhargav Dasgupta, MD General insurance 144 crore (US$31.25 million) 4634 (as March 2010) ICICI Bank, Fairfax Financial ICICI Lombard

ICICI Lombard GIC Ltd. is the largest private sector general insurance company in India with a Gross Written Premium (GWP) over 3,694.80 crore (US$801.77 million)as of March 2010. The company issued over 44 lakh policies and settled over 62 lakh claims and has a claim disposal ratio of 96% of total reported claims. ICICI Lombard GIC Ltd. is a 74:26 joint venture between ICICI Bank Limited, India’s second largest bank and Fairfax Financial Holdings Limited, a Canada based USD 30 billion diversified financial services company. The company has strength of 4,634 employees working in 350 branches across India

Channel is the term used for the various approaches a company uses to tap its customers. ICICI Lombard uses a multi channel approach to sales, service and other allied activities. The channels used by ICICI Lombard can be broadly stated as under:

ICICI Lombard was among the first companies to make their insurance products available online in India. ICICI Lombard has web-based systems to meet all pre and post-policy transactional needs of its customers. One can compare plans, get quotes, buy, renew and keep a track of their insurance policies online. ICICI Lombard offers its customers retail general insurance products online. These products are Car, Two Wheeler, Health, Travel, Student Travel, Personal Accident and Home Insurance

ICICI Lombard was the first general insurance company in India to start telesales operations due to its inherent profitability.

ICICI Prudential
Type Industry Private limited company Insurance

Key people Products Website

Sandeep Bakshi, Managing Director Individual and Group Insurance Plans Official Website

ICICI Prudential is the first private sector life insurance companies to begin operations in December 2000 after receiving approval from Insurance Regulatory Development Authority (IRDA). ICICI Prudential Life's capital stands at Rs. 4,780 crores (as of September 30, 2010) with ICICI Bank and Prudential plc holding 74% and 26% stake respectively.  The company has a network of over 1,500 offices and over 1,60,000 advisors, as on September 30, 2010. The company has assets held over Rs. 65,000 crores as on September 30, 2010

In June, 2009 ICICI Prudential Life Insurance has decided to snap its tie up with TTK Healthcare to settle insurance claims of its users. ICICI Prudential's life insurance products may be loosely categorized under three forms- Health Insurance, Life and Retirement. Under the Health Insurance category it offers products like ICICI Pru Health Saver & ICICI Pru MediAssure. Under the Retirement Insurance category it offers products like ICICI Pru Forever Life & ICICI Pru LifeLink Pension. Under the Life Insurance Category it offers plans like i-Protect term plan, Pure-Protect and Life Guard.

Product lead approach for each sector
◦ ◦ ◦ ◦ Small and Medium Enterprise (SME) Agriculture and Micro Finance Community Banking Internet and Electronic Banking

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Product and delivery technology dependent Branch remote approach Central processing centres enable optimum monitoring


Concerns •Improve Quality •Exit weak accounts •Improve yields •Reprice on RaRoC benchmark •Reduce delivery cost •Web / call centre based delivery

Aspirations •Non capital intensive growth •Liability/ fee income •Cash management product •Innovative delivery •Smart / Credit cards •Web / call centre delivery •Service relationships •Banker for services rather than credit


 Drop

box point  High value cash transactions Branch Call centre

 Information
 Logging


Processes all trade related requests for a city

Trade finance factory


exceptions Cross sells Monitors accounts


Account/ Relationship manager

Processes all pure credit related requests Credit factory
 Provide

 For

all transactions except high value cash Internet

 Information


support backbone for  Logging all requests transaction requests RPC/CPC  Services ―Processing centres*‖ doorstep deliveries


Bill Junction Utility bill payments

Pay Seal electronic payment system

Corporate Infinity online transfer/ settlement system

e-banking in ICICI

ICICI Markets online FX, Debt, SME Portal

ICICI Direct and ICICI Select

Business Multiplier web interface


Innovative structure for micro-credit in rural areas Channels for delivering micro-credit
◦ ◦ ◦ ◦ Sugar companies Seed producers Input companies NGOs and micro credit institutions ◦ Overcome the reach problem ◦ Lower administration costs

These channels help build volumes, reduce costs and monitor credit risk


FSC provides one stop solution to the farmer
◦ ◦ ◦ ◦ ◦ Agri extension support Inputs and other services Credit Market linkage Rural infrastructure

These FSCs are promoted by Agri Input suppliers , and avoids duplication of efforts by different players



Merchant Store

• Credit • Debit • e-purse

Farmer Service Center

Bank Account/ Credit History

Output Sale
Collect Money Online update of Bank accounts


Difficulty in rural banking
◦ Management of Cash
 Cost of idle cash  Cost of cash handling infrastructure

◦ Geographical spreads

Solutions through
◦ Elimination/ reduction of cash handling ◦ Innovation of low cost delivery channels

Smart Card - an ideal vehicle


Smart Cards launched in October 2000
◦ Infosys Campus in Bangalore ◦ Manipal Academy of Higher Education (MAHE)

New Initiatives
◦ Satyam Smart Card ◦ HPCL Petro Card ◦ Work on multiple application card - Debit, Credit, E-Purse and Loyalty


First Bank in India to launch website 1996 First Bank in India to launch Internet Banking - 1997 First Bank in India to launch online bill payment-1999 Only Bank in India with million online customers Monthly average transactions per online customer- 7


Call Centre 4%

Internet 4%

Branch 41%

ATM 51%

Apr 2001
Br an ch Cash Tr an sact i o n s Jan-02 18% Apr-01 19% No n Cash Tr an sact i o n s Jan-02 41% Apr-01 50% A TM 82% 81% 33% 39% 9% 6% Cal l Cen t r es Net Nil Nil 7% 5% 10% Nil COPS


Indian Companies increasing commercial borrowing for both International & domestic growth –a key news for ICICI growth RBI approval for new branches leads to increase in low cost deposits Interest rate fluctuations increase ICICI Bank debt payments