Presented by

:
1- Abdul Naeem 2- Muhammad Faheem 3- Sohail Khalid 4- Mehboob Farid Khan 5- Tahir Samad 2452 107 002 2452 407 020 2452 106 006 2452 407 038 2452 407 046

Teacher : Mr. Ali Raza

MARKE TIN G MANAGEMENT

Nokia Mobile Phone
The Largest Mobile Company in Pakistan (Quality, Brand, Sales) Nokia –1865-1967(Paper, rubber & cables) Diversification towards cellular technology (1968-1991) Mobile revolution: 1992-1999 Nokia now: 2000-today

VISION
 Our vision is to connect, where everyone. Everyone has a need to communicate and share. Nokia helps people to fulfil this need.

Strategy Relies on growing, transforming, and building the Nokia business to ensure future success

Port fo li o
Services Software Devices Corporate Development Corporate Function

There are Varities of Nokia but our team has selected Nokia E-61

Various Verities of Nokia

Nokia E-61

Nokia E61 Versatility of Nokia-E61

Features of Nokia E61
     

Optimized for mobile e-mail Full keyboard, large and sharp display Nokia browser with minimap Excellent voice features Bluetooth connectivity, USB, infrared Internal memory up to 64 MB, support for miniSD cards

Work smart, Live smarter

Customer Retention
 User

friendly Nokia  New launch  Update technology  Stylish mobile  Upgrades existing products  Easily accessible and saleable  Highly satisfied

Gathering Information
Nok ia has rese arc h c en tre, BBC also c overag e the N okia Res earc h c entre.
* Internal Record System (Quarterly Sale $85.52m & Income $11.90 mm) * Market Survey

* * * * *

Sales and Market Share Market Demand Consumer Behavior Existing and new products Competitors

Dealing with the competitions

Identifying Competitors Sony Ericsson LG Motorola Samsung Pure Monopoly, Oligopoly, Monopolistic Competition or Pure competition

Analyzing Competitors:
Their strategies, Objective, Strength and weaknesses.

SE LG M Sam

- Sony Ericssion - LG - Motorola - Samsung

Nokia
Price SE

Share:
  

LG

Market Mind Heart.

M

Sam

Performance

• Positioning (Premium price, Quality, After sales service, durability, Customer confidence. • Target customer (Teenager and Business class) • Ideas to promote: Nokia’s Image, Symbols, Media, atmosphere and events.

Positioning

Product life cycle

 

We believe the Mobile Web Initiative is the first step in the process of adding this new principle of W3C technology (W3C Invites Implementations of Web Content Accessibility Guidelines) Style, fashion and brand fatigue Nokia Proposes new work items for the W3C related to the mobile.

Sales and Profit Life Cycles (Market Share)
90 80 70 60 50 40 30 20 10 0 Share Share Share Share Share Introduction Growth Maturity Decline

Product Life Cycle Maturity Sony Ericsson

Nokia

LG Growth Samsungm Decline

Motorolal

Introduction

New Product development

Introduced Nokia E-61 For Teenager, Students & Business class

Brand Paper
     

Attraction just like mini computer Color light gray Nokia E-61 with safety bag One stock provided Easy carry it Key is green color

Market share strategy:
90 80 70 60 50 40 30 20 10 0 2005 2006 2007 2008 Nokia Sony Ericsson Samsung

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