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REVIEW
By Manish Kothari
FMCG
Fast moving consumer goods has gained importance with retailing
gaining prominence.
The Indian FMCG sector is the fourth largest sector in the economy with
a total market size in excess of US$ 13.1 billion
Nestle Dabur
ITC Godrej
Britannia Coca-Cola
UNILEVER
NESTLE
GSK
OZONE AYURVEDICS
RECKITT BENCKISER
COLGATE PALMOLIVE
Growth prospects
The FMCG market is set to treble from US$ 11.6 billion in 2003 to US$
33.4 billion in 2015.
The FMCG sector will witness more than 50 per cent growth in rural and
semi-urban India by 2010, according to an analysis carried out by the
Associated Chambers of Commerce and Industry of India (Assocham).
With the retail gaining momentum, the FMCG prospective growth can
be realized with increase in sales volumes.
Potential threats
The rural and semi urban population is growing but the problem faced
by the FMCG manufacturers is the logistics.
Some of the other problems associated with rural markets are acute
dependence on the vagaries of the monsoon, seasonal consumption
linked to harvests, festivals and special occasions, poor roads and
power problem.
Current events
ITC in toilet soap business - Superia Brand
Product liability insurance in FMCG
Emami eyes ayurvedic products
ITC e-Choupal wins the Stockholm Challenge Award 2006
Consumer study - Hansa Research Group
FMCG micro-branding (Sachets)
ITC - Biscuit unit in Haridwar
Cola wars shift to juice turf
Tata Tea buys tea assets of Czech Co Jemca
FMCG companies making it big
Ozone Ayurvedics launches premium brand
India first stop for mass food, merchant retail
Raj Jain may head Wal-Mart Asia
FMCG cos' FY06 profits rise on demand recovery
Pick of the shelf: Dabur seen in talks to buy US FMCG co
Decode the success formula of FMCG cos
Major Acquisitions
Marico acquired skincare company Sundari LLC, two
aromatic soap brands in Bangladesh and Nihar coconut
oil from Hindustan Lever.