Templates – Graphs

US Business Group

Agenda
General rules Bar and column graphs Line and combination graphs Area graphs Pie graphs Scatter plot and bubble graphs Presenter/timing Presenter/timing Presenter/timing Presenter/timing Presenter/timing Presenter/timing

Create graphs using the native PowerPoint chart software, rather than pasting graphs from Excel
Title is bold, with the time period appearing after a comma. Always write out the year in full. The optional subtitle provides additional info on the data and is not bold, italics, 2 points smaller than the title. Line spacing is 1

Participation in Harley Davidson conventions, 1998-2002
Thousands of people
35 30 25 20 15 10 5 0 1998 1999 2000 2001 2002E

When used, axis tick marks should be placed on the outside of the axis

32
CAGR

25 16

1998-2002 68%

The CAGR block should be placed to the right of the graph. Font size should be close to that the graph’s data labels

7 4
In general, use whole numbers unless you have a specific reason for including decimals

Axis titles are optional and should not be used if the information is given elsewhere or is self-evident Remember to adjust the document title tracker when you create a new document. It should match the name of the PowerPoint file

When the data refers to projected or estimated figures, add “E” to the year label

In general, include all relevant information while keeping the graph as simple as possible
Cumulative number of Rhodes Scholars, 1900-1980
Harvard vs. Yale
120 100 80 60 40 20 4 0 1900 1920 1940 1960 1980 2 16 7 8 20 25 50 32 Yale Harvard 99

Do not add unit symbols (e.g., $ or M) to the axis labels (except for %). Set the intervals to the largest reasonable value possible

If a legend is needed, place it to the right of the graph or within the plot area. Do not add a border and set the font to roughly the same size as the data labels

In general, do not use borders on bars, columns, pie pieces, et cetera

All numbers in the graph (data and axis labels) should be the same size. Text labels may be smaller if necessary

Be careful when resizing graphs!

If resizing graphs in the main PowerPoint application, make sure to use only the corner object boxes (see diagram) Make sure that the graph is resized with the same aspect ratio (vertical/horizontal proportions) If the text becomes distorted, undo immediately!

Use the corner object boxes only when resizing graphs! It is also advisable to hold down the <shift> key when doing so

35 30 25 20 15 10 5 0 1995 1996 1997 1998E 4 7 16 25

32

1999E

The safest way to change the size or position of graph elements is to do so within the native graph application itself

Try to use colors from the main color palette as much as possible
When choosing colors for adjacent graph elements, be sure to alternate light and dark colors (examples from the color palette shown below):

Growth in color bars, 1990-2000
Millions of Pixels
45 40 35 30 25 20 15 10 5 0 1 5 3 6 6 1990 10 1995 10 2000 3 7 5 10 9 7 10 4

If a given data element is too small to fit a data label, place the label outside in a separate text box

If you want to insert a callout, use this type of text box, not the yellow ones used in this document for editorial comments

Select from the palette shown below for box fills, graphs, shadows, and other color elements

Fill R-0 G-52 B-102

Accent R-239 G-196 B-089

Accent 2 R-040 G-108 B-026

Accent 3 R-255 G-245 B-200

Title Text R-222 G-029 B-014

Shadow R-153 G-153 B-153

Additional colors, if needed

R-255 G-254 B-243

R-204 G-204 B-153

R-073 G-133 B-163

R-67 G-67 B-148

Agenda
General rules Bar and column graphs Line and combination graphs Area graphs Pie graphs Scatter plot and bubble graphs Presenter/timing Presenter/timing Presenter/timing Presenter/timing Presenter/timing Presenter/timing

Bar graph, 1 data series
Title, time period
Subtitle
Category A 6

Category B

10

Axis title

Category C

7

Category D

24

Category E 0 5 10

15 15 20 25 30

Axis title

Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.

Bar graph, 2 data series
Title, time period
Subtitle
Category A Category B 6 6 10 10 7 7 24 24 15 15 0 5 10 15 20 25 30
Dataset 1 Dataset 2

Axis title

Category C Category D Category E

Axis title

Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.

Bar graph, 12 categories
Title, time period
Subtitle
Category A Category B Category C Category D 7 24 15 13 7 8 10 4 22 28 0 5 10 15 20 25 30 6 10

Axis title

Category E Category F Category G Category H Category I Category J Category K Category L

Axis title

Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.

Stacked bar graph
Title, time period
Subtitle
Category A 6 6 3 5 1
21

When necessary, give the total for the column in a separate box
Dataset 1 Dataset 2 Dataset 3

Category B

10

10

5

7

3

35

Axis title

Dataset 4 Dataset 5

Category C

10

10

7

9

4

40

Category D

24

24

12

14

10

84

Category E 0

15 10

15 20 30

8 40

10

6 50 60

54

70

80

90

Axis title

Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.

100% stacked bar graph
Title, time period
Subtitle
Category A 6 6 3 5 1

These “series lines” are optional and can be turned on and off under “Format Data Series/Options”

Category B

10

10

5

7

3 Dataset 1 Dataset 2 Dataset 3 Dataset 4 Dataset 5

Axis title

Category C

10

10

7

9

4

Category D

24

24

12

14

10

Category E 0%

15 20%

15 40%

8 60%

10 80%

6 100%

Axis title

Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.

Column graph, 1 data series
Title, time period
Subtitle

35 30
Axis title
25

32 CAGR
1998-2002 xx%

25 20 15 10 5 0 1998 1999 2000
Axis title
4 7 16

2001

2002E

Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.

Column graph, 2 data series
Title, time period
Subtitle
70
Column 1

64 50

60

Column 2

Axis title

50 40 30 20 10 0 Category A Category B Category C 4 8 7 14 16 32 25

32

Category D

Category E

Axis title

Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.

Column graph, 2 data series, 15 categories
Title, time period
Subtitle
70 60 50 50 46 36 23 18 8 12 6 12 11 5 24 34 22 17 10 3 6 9 64 Column 1 Column 2

Axis title

40 30 20 10 0 4 8 7 14 16

32 25

32

18

4

M

C

D

H

G

N

F

J

I

Ca te go ry

Ca te go ry

Ca te go ry

Ca te go ry

Ca te go ry

Ca te go ry

Ca te go ry

Ca te go ry

Ca te go ry

Ca te go ry

Ca te go ry

Ca te go ry

Ca te go ry

Ca te go ry

Axis title

Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.

Ca te go ry

O

A

B

E

K

L

Stacked column graph
Title, time period
Subtitle
90 80 70

CAGR 84
Total Categories A-E xx% xx% xx% xx% xx% xx%

10

54 40 35 21
1 5 3 6 6 Category A 3 7 5 10 10 Category B 4 9 7 10 10 Category C 15 Category D

14 12

Dataset 5

Axis title

60 50 40 30 20 10 0

Dataset 4

6 10 8 15

Dataset 3

24
Dataset 2

24

Dataset 1

Category E

Axis title

Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.

100% stacked column graph
Title, time period
Subtitle
100% 90% 80% 70% 5 7 5 1 3 4 9 6 10 8 10 14 12
Dataset 5

CAGR
Categories A-E xx% xx% xx% xx% xx%

Axis title

60% 50% 40% 30% 20% 10% 0%

3

7

Dataset 4

6

10

10

15

24

Dataset 3

Dataset 2

6

10

10

15

24

Dataset 1

Category A

Category B

Category C

Category D

Category E

Axis title

Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.

Waterfall chart, single step
Title, time period
Subtitle
140 20 120 20 100

Axis title

20 80 140 60 20 40 20 20 20 0 A B C D E F G H 20

Axis title
Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.

Waterfall chart, double step
Title, time period
Subtitle
140 20 120 20 100 20 20 80 140 60 40 20 0 A B C D E F G H I 20 140 20 20

Axis title

Axis title
Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.

Half-size bar and column graphs
Title, time period
Subtitle
35 Category A 16 30 Category B 32 25 20 16 15 10 5 0 0 5 10 15 20 25 30 35 1998 1999 2000 2001 2002E 4 25

Title, time period
Subtitle
32

Axis title

Category C

7

Category D

25

Axis title

7

Category E

18

Axis title

Axis title

Source: (a) source for first graph; (b) source for second graph.

Half-size stacked column graphs
Title, time period
Subtitle
45 40 35 3 7 1 5 3 6 6 Category A 10 10 0% Category B Category C Category A Category B Category C 5 10 7 Dataset 3 Dataset 2 Dataset 1 4 9 Dataset 5 Dataset 4 100% 1 5

Title, time period
Subtitle
3 7 5 7 6 10 Dataset 3 Dataset 2 Dataset 1 6 10 10 4 Dataset 5 9 Dataset 4

80%

Axis title

Axis title

30 25 20 15 10 5 0

60%

3

40%

10

10

20%

Axis title

Axis title

Source: (a) Source for first graph; (b) Source for second graph.

Half-size waterfall charts
Title, time period
100 20 80 20 60 100 40 20 20 20 0 A B C D E F 0 A B C D E F 20 20 20 80 20

Title, time period
100 20

Subtitle

Subtitle

Axis Title

Axis title

60 100 40 20 20

Axis title

Axis title

Source: (a) Source for first graph; (b) Source for second graph.

One-third-size bar and column graphs
Title, time perioda
Subtitle

Title, time periodb
Subtitle

Title, time periodc
Subtitle

35
A 16

32

30 25 25 21

30
B 32

25

25

Axis title

C

7

20 16 15 10 5 0 4 7

Axis title

Axis title

20 15 10 5 0 15 12 7

D

25

E 0 10

18 20 30 40

1998

1999

2000

2001

2002E

1998

1999

2000

2001

2002E

Axis title
Source: (a) Source for first graph; (b) Source for second graph; (c) Source for third graph.

Axis title

Axis title

One-third-size waterfall and stacked column graphs
Title, time perioda
Subtitle
100 20 80

Title, time periodb
Subtitle

Title, time periodc
Subtitle

45 40 4 3

100%

3 7 5

4 9

Axis title

Axis title

60 100 40 20 20 20 0 A B C D E F 20

30 25

7 5 7

Axis title

20

35

80%

9

60%

7 10 10

20 15 10 5 0 Category A Category B 10 10 10 10

40%

20% 10 0% Category A Category B 10

Axis title
Source: (a) Source for first graph; (b) Source for second graph; (c) Source for third graph.

Axis title

Axis title

Tornado chart: back-to-back bar graphs
Title, time period
Subtitle
28 26 24 21 18 15 30 20 10 0
Category A Category B Category C Category D Category E Category F

28 26 24 21 18 15 0 10 20 30

Axis title
Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.

Axis title

Tornado chart: horizontal stacked chart
Title, time period
Subtitle
0.86 0.78 0.60 0.38 0.18 0.12 0.04 0.16 0.0 0.5 1.0 1.5 0.21 0.18 0.35 0.24 2.0 2.5 3.0 0.60 1.06 0.50 0.84

Category A Category B Category C Category D Category E Category F Category G Category H

Axis title
Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.

Agenda
General rules Bar and column graphs Line and combination graphs Area graphs Pie graphs Scatter plot and bubble graphs Presenter/timing Presenter/timing Presenter/timing Presenter/timing Presenter/timing Presenter/timing

Basic line graph
Datapoint markers are 5 points in size
350 Worldwide 300 250 200 150 100 50 0 1996 United States

Title, time period
Subtitle
CAGR
1996-2003 xx%

xx%

1997

1998

1999

2000

2001

2002E

2003E

Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.

Basic line graph with data labels
Title, time period
Subtitle
CAGR
350 Worldwide 300 250 200 150 100 50 38 14 23 1997 39 1998 52 1999 97 69 67 84 107 132 136 United States 228 170
xx% 1996-2003

320

xx%

10 0 1996

2000

2001

2002E

2003E

Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.

Multi-line graph with CAGR
Title, time period
Subtitle
30 25 20
Client

CAGR
1998-2002 xx% xx% xx% xx% xx%

Competitor 1

Axis title

15 10 5 0 1998

Competitor 2

Competitor 3

Competitor 4

1999

2000

2001

2002E

Axis title
Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.

Line graph: dual axis
Title, time period
Subtitle
50 40 30 20 10 0 East
Series A Series B

50 40 30 20 10 0 South

Axis title

Axis title

West

North

Axis title
Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.

Line graph: dual axis (with pasted scale break on secondary axis)
Title, time period
Subtitle
50 40 30 20 10 0 East
Series A Series B

300 280

Axis title

Axis title

260 240 220 200 0 South

West

North

The break lines and the zero marker are added separately

Axis title
Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.

Combination line and column graph: dual-axis
Title, time period
Subtitle
50 40 30 20 10 0 East West North South
Series A Series B

160 140 120 100 80 60 40 20 0

Axis title

Axis title

Axis title
Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.

Half-size line graphs
Title, time perioda
Subtitle
350 Worldwide 300 United States 250 40 120 50

Title, time periodb
Subtitle
160 140

Series A

Series B

Axis title

Axis title

Axis title

200 150 100

30

100 80

20

60 40

10 50 0 1997 0 1998 1999 2000 2001 2002E 2003E 2004E East West North South 20 0

Axis title
Source: (a) Source for first graph; (b) Source for second graph.

Axis title

One-third-size line graphs
Title, time perioda
Subtitle

Title, time periodb
Subtitle

Title, time periodc
Subtitle

120 100 80 60 40 20 0
19 96 19 97 19 98 19 99 20 00 20 01 E 20 02 20 03 E

350 Worldwide 300 250 United States

50

Series A

Series B

160 140

40

120

Axis title

Axis title

Axis title

Axis title

200 150 100 50 0
19 97 20 00 20 02 E 20 03 E 19 96 19 98 19 99 20 01

30

100 80

20

60 40 20

10

0
East West North South

0

Axis title

Axis title

Axis title

Source: (a) Source for first graph; (b) Source for second graph; (c) Source for third graph.

Curved line chart (no data)
Title of chart
Subtitle

Axis title

Axis title

Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.

Bell curve chart (no data)
Title of chart
Subtitle

Axis title

Axis title

Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.

Agenda
General rules Bar and column graphs Line and combination graphs Area graphs Pie graphs Scatter plot and bubble graphs Presenter/timing Presenter/timing Presenter/timing Presenter/timing Presenter/timing Presenter/timing

Area graph: data labels inside
Title, time period
Subtitle
120 100 80

Axis title

Competitor 3

60 40 20

Competitor 2

Competitor 1

Client

0 1997

1998

1999

2000

2001

2002E

2003E

2004E

Axis title
Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.

Area graph: legend included
Title, time period
Subtitle
120 100 80

Axis title

Competitor 3 60 40 20 0 1997 Competitor 2 Competitor 1 Client

1998

1999

2000

2001

2002E

2003E

2004E

Axis title
Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.

100% stacked area graph
Title, time period
Subtitle
100%
Competitor 3

80%
Competitor 2

Axis title

60%
Competitor 1

40%

20%

Client

0% 1997

1998

1999

2000

2001

2002E

2003E

2004E

Axis title
Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.

Half-size area and 100% stacked area graphs
Title, time perioda
Subtitle
120 100%

Title, time periodb
Subtitle

Competitor 3
100 80%

Competitor 2
80

Axis title

Axis title

Competitor 3
60

60%

Competitor 2
40

Competitor 1
40%

Competitor 1
20%

20

Client Client
0% A B C D E F G H A B C D E F G H

0

Axis title
Source: (a) Source for first graph; (b) Source for second graph.

Axis title

One-third-size area graphs
Title, time perioda
Subtitle

Title, time periodb
Subtitle

Title, time periodc
Subtitle

120 100 80
Competitor 3

100%
Competitor 3

120 100
Competitor 2

80%

Axis title

Axis title

60%
Competitor 1

Axis title

80
Competitor 3

60 40 20

Competitor 2

60 40 20

40%

Competitor 2

Competitor 1

Competitor 1

20%
Client Client

Client

0 A B C D E F G H

0% A B C D E F G H

0 A B C D E F G H

Axis title

Axis title

Axis title

Source: (a) Source for first graph; (b) Source for second graph; (c) Source for third graph.

Agenda
General rules Bar and column graphs Line and combination graphs Area graphs Pie graphs Scatter plot and bubble graphs Presenter/timing Presenter/timing Presenter/timing Presenter/timing Presenter/timing Presenter/timing

Pie graph: labels on outside
Title, time period
When necessary, place the total figure in the subtitle

Total = xx million
Category F Category E 4% 7% Category D 9% Category A 40%

Order the pieces from largest to smallest, unless some other order is appropriate. In general, the angle of the first slice should be set to zero degrees

Category C 16%

Category B 24%
Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.

Pie graph: labels on inside
Title, time period
Total = xx million
The data labels are positioned in the “center” and then moved as needed

Category D 14%

Category C 17%

Category A 43%

Category B 26%

Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.

Half-size pie graphs
Title, time perioda
Subtitle These “leader lines” can be set automatically under “Chart Options/Data Labels”

Title, time periodb
Subtitle

Category F 4% Category E 7% Category D 9% Category A 40%

Category D 14%

Category C 17%

Category A 43%

Category C 16% Category B 26%

Category B 24%

Data labels should be either all inside or all outside the pie pieces

Source: (a) Source for first graph; (b) Source for second graph.

Half-size pie graphs with separated piece
Title, time perioda
Subtitle Create pie graph as usual, then move out selected piece manually
Category F Category E 4% 7% Category D 9% Category A 40%

Title, time periodb
Subtitle

Category D 14%

Category C 17%

Category A 43%

Category C 16%
Category B 26%

Category B 24%

Source: (a) Source for first graph; (b) Source for second graph.

Dual pie-of-pie graph
Title, time perioda
Subtitle

Title, time periodb
Subtitle

Category E Category 9% D 13% Category A 38%

Category Z 14%

Category C 17%

Category Y 17%

Category W 43%

Category B 23%

Category X 26%

To create this graph, enter the data categories in reverse order (so A ends up on the left) and change the angle of first slice so that the piece to be exploded (C) straddles the 90-degree position
Source: (a) Source for first graph; (b) Source for second graph.

Agenda
General rules Bar and column graphs Line and combination graphs Area graphs Pie graphs Scatter plot and bubble graphs Presenter/timing Presenter/timing Presenter/timing Presenter/timing Presenter/timing Presenter/timing

Scatter plot with trendlines
Title, time period
Subtitle
120 100 80
Series A Series B Series C Linear (Series B) Linear (Series A) Poly. (Series C)

Trendlines can be created and modified under the “Chart” menu

Axis title

60 40 20 0 0 -20 10 20 30 40 50

Axis title
Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.

Scatter plot with four quadrants
Title, time period
Subtitle
40% 30% 20% 10% 0% -10% -20% -30% -20%

Use white “foreground” on markers to delineate overlapping data points

-15%

-10%

-5%

0%

5%

10%

15%

20%

25%

Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.

Complex scatter chart
Title, time period
Subtitle
40 35 30

Axis title

25 20 15 10 5 0 0 1 2 3 4 5 6 7 8 9

Client Competitor 1 Competitor 2 Competitor 3

Axis title
Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period.

Bubble graph
Title, time perioda
Subtitle
25% 20% 15%

Axis Title

10% 5% 0% 0% -5% 5% 10% 15% 20% 25%

Axis title
Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period. (a) Area of circles reflects xx data.

Radar graph
Title, time perioda
Subtitle
1998

60

30
2002 1999

Axis title

0

2001

2000

Axis title
Source: Text is Arial, 8-point, plain; a semicolon should separate each item; the line should end in a period. (a) Area of circles reflects xx data.