You are on page 1of 28

1

Asian Paints is India's largest paint company Ranked among the top ten Decorative coatings companies in the world Turnover of INR 7750 crore ($1.73 Bn) Asian Paints along with its subsidiaries have operations in 17 countries across the world Consist of 23 paint manufacturing facilities Servicing consumers in 65 countries through Berger International, SCIB Paints Egypt, Asian Paints, Apco Coatings and Taubmans

TAG LINE

EVERY COLOR TELLS A STORY


3

Asian Paints has won many awards & recognitions which include

Forbes rated it under 200 'Best Small Companies of the world' in 2002 and 2003 and amongst the top 200 'Under a Billion Firms' of Asia in 2005, Best small company in India by Asia Money in 2002. Golden peacock environment management award national quality award by union labour ministry. Five star rating by British safety council in 2003 & 2005. Awarded the "Sword of Honour" by the British Safety Council for all the paintplants in India. This award is considered as the pinnacle of achievement in safety across the world.

Cont

Ranked 24th amongst the top paint companies in the world by Coatings World Top Companies Report 2006. The Asset - one of Asia's leading financial magazine ranked Asian Paints amongst the leading Indian companies in Corporate Governance in 2002 and 2005. Received the Ernst & Young "Entrepreneur of the Year - Manufacturing" award in 2003.

VISION
Asian Paints aims to become one of the top five Decorative coatings companies world-wide by leveraging its expertise in the higher growth emerging markets. Simultaneously, the company intends to build long term value in the Industrial coatings business through alliances with established global partners.

Asian Paints operates in 5 regions across the world viz.

South Asia
- Caribbean region - South East Asia

- South Pacific

Middle East

Caribbean region
8

The five corporate brads

Asian Paints

Berger International

Taubmans

SCIB Paints

Apco Coatings

Growth drivers Bangladesh China Egypt Malaysia Myanmar Singapore Sri Lanka Thailand UAE Growth Drivers

Market Leaders Jamaica Barbados Trinidad & Tobago Bahrain Nepal Fiji Solomon Islands Vanuatu Tonga

Focus for Turnaround Australia Mauritius Oman Malta

10

GROUP SUBSIDARIES
Apco Coatings is a subsidiary of Asian Paints in the South Pacific islands. Asian Paints operates in Australia, Fiji, Tonga, Solomon Islands and Vanuatu under the brand name of Apco Coatings. Asian Paints Industrial Coatings Limited has been set up to cater to the powder coatings market which is one of the fastest growing segments in the industrial coatings market.

. In November 2002, BIL became a part of the Asian Paints Group. BIL has presence across three regions viz. Middle East, Caribbean and South East Asia.
11

Cont

..
Founded in 1979, SCIB Paints today is a reputed name and ranks amongst the top five paint companies in Egypt. SCIB Paints became a part of the Asian Paints group in August 2002

Asian PPG Industries Limited, a joint venture between Asian Paints (India) Limited and PPG Industries, Inc. USA with 50:50 equity sharing was established in March 1997 Taubmans Paints Fiji, the fourth largest paint company in Fiji, became a part of the Asian Paints family in September 2003.

12

THE NEW ASIAN PAINTS GROUP

13

segments

Paint

Chemicals

Decorative Paints

Industrial Paints

Phthatic Anhydried

Penraerythritol

14

Decorative Paints

Wall Finishes Exterior Finishes Enamels Wood Finishes

Industrial Paints

Powder Coatings Protective Coatings Road Marking Coatings

15

MARGINS STRATEGY
Firmer RM prices (6-8%) + Price increases (2-3%) Jul10 Margin expansion despite input price increase R & D efficiencies & Sourcing efficiencies Control on overhead costs Improved realisations from chemicals business

16

17

18

19

Over 14500 direct dealers as opposed to 7000 of our nearest competitor Over 35% of the dealers do business only with APIL 67 sales locations situated all across the Country
20

Environment and Safety

Recycle Reuse

Eliminate waste

21

Research and Development (R&D)


R&D efforts have been focused on developing new exterior finishes, economy emulsions and distempers.

22

R & D / INNOVATION STRATEGIES

Developing new products and innovations Reducing costs by value re- engineering of formulations

23

Research and Development (R&D) Structure


In

India, the company's has :

140
7

strong R&D team

doctorates qualified scientists

115

24

R&D new developments

The development of the water based wood polish which is odourless and is of same quality as of solvent based polish.

The company is also in the process of setting up a new R&D centre near Mumbai (India)

25

TODAY

Asian Paints becomes the 10th largest decorative paint company in the world. Asian Paints is more than twice the size of its nearest competitor. It is one of the most admired companies in India. Present in 22 countries with 27 manufacturing locations, over 2500 SKU's, Integrated SAP - ERP & i2 - SCM solution. On the recommendations of Booz, Allen and Hamilton, Asian Paints restructured itself into Growth, Decorative and International business units and adopted SCM and ERP technology. Asian Paints aims to become the 5th largest decorative paint company in the world.
26

FUTURE OUTLOOK

To further improving the operations. Plans to launch new products in line as: - Introducing Water based Paints - Repositioning of existing Brands in Rural Market - Broadening of Distribution Network - Adding more choices for shades and effects - Enhancing Better Quality - Demand will be generated through the new constructions coming in housing and industries

27

28