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A Presentation

On
Lead Management System
Agenda

• Introduction

• Technical Terms

• Process Flow

• ADV/PUB privileges
Lead Management System
• The Lead Generation Management
System is a web based system for
managing and distributing leads. This
system is a great time and money saver
for lead companies because it automates
many tasks most lead companies do by
hand (such as matching and sending
leads) and also automates many of the
processes that normally require a phone
call from lead buyers (such as lead
Lead management flow diagram
• 1.Advertiser to ICON

• Once the advertiser wants to set up offer the offer details are given to the icon to set up the offer.
• The offer is set up with many details and required fields(Ex:First name,last name) or custom
questions.The code is set and given to the publisher

• 2.ICON to Publisher

• Stages

• 3.Publisher to ICON

• Stages

• 4.ICON to publisher

• Stages
Advertiser
Publisher

ICON


• Home
• How it works
• FAQs
• Contact Us
• Example Results
• Sign Up
• Login
• Lead Verification System
• How many "Mickey Mouse" leads at 123
Main St. can you handle before your
clients start getting upset and looking
elsewhere for leads? 555-1212 is a pretty
popular number right? leadQC.com can
help stop the bad data problem by running
over 30 data quality checks against your
Technical Terms
• Lead
• Advertiser
• Publisher
• Agent – Capella Broker
Process Flow

• Lead Types
– Optin Optout
– Optin No optout
– Double Optin Optout

• PUB to ICON
• Campaign types
Privileges
• Advertiser Privileges
– Can create new offer
– Require Fileds
– Custom Questions
– Auto Responders
– Scheduled Auto Respoders

• Publisher privilegs
– New campaign (of any type)
– He can add offers /advertiser
Examples of clients
Advertiser Publisher Icon

 Computers
 Electronics
 Telecommunication
 Consumer goods
 Retail (food, books, clothing,
gift shops, flowers, toys)
 Entertainment (music, gaming,
dating)
 Betting and Lotteries
 Travel (airlines, tour operators,
hotels)
 Media (TV stations,
newspapers, ISPs, portals)
 Financial institutions (banks,
insurance, online trading)
 Auctions
 Recruitment
 Real estate agencies
 Educational institutions

* Above mentioned are meant for example purpose


Examples of clients

Advertiser Publisher Industry

 Computers
 Electronics
 Telecommunication
 Consumer goods
 Retail (food, books, clothing,
gift shops, flowers, toys)
 Entertainment (music, gaming,
dating)
 Betting and Lotteries
 Travel (airlines, tour operators,
hotels)
 Media (TV stations,
newspapers, ISPs, portals)
 Financial institutions (banks,
insurance, online trading)
 Auctions
 Recruitment
 Real estate agencies
 Educational institutions
Online Marketing & Sales Solutions

Advertiser Publisher Agency


An account manager sets up An account manager serves the Outsourced traffic acquisition.
relationships with selected high publisher with the best click, An account manager works as a
performing publishers, over a lead and sales campaigns media broker to acquire and
Campaigns specific period of time, and available, with top advertisers optimise traffic to the Agency’s
performs continious and famous brands. clients.
optimisation C
o
Performance-based marketing & Performance-based marketing & Reseller partnership for n
sales solution for online sales platform for online
campaigns and long term
offering performance-based s
Programs campaigns, inventory and marketing and sales solutions
partnerships via publisher advertising space: u
network: • Affiliate Program
• Affiliate Program • E-mail marketing l


Affiliate Program
E-mail marketing
• E-mail marketing • Campaigns t
• Keyword marketing
• Keyword marketing i
Online ad serving and Online management tool for A complete internal online ad
management solution to manage, tracking, administering and serving and management tool
n
Technology control and analyse relationships, evaluating online activities for administering, tracking, and g
campaigns and sales channels. such as campaigns, inventory optimising campaigns as well as
Aimed at companies with multiple and advertising space long term partnerships for
relationships: clients:
• Media Toolbox for Publishers
• Media Toolbox for Advertisers • Media Toolbox for Agencies
Use TradeDoubler’s knowledge

Impact from
Activities Examples of Clients
Consultancy

• Recruitment Increases:
• Increases online revenues
• Communication • Increases quality of publisher
base
• Segmentation • Increases loyalty amongst
publishers
• Creative • Increases conversion rates
Consultancy/Optimisation

• Email Marketing
Decreases:
• Reduces customer acquisition
• Tactical Campaigns
cost
• Reduces internal costs
• Keyword Marketing
• Reduces time to market
• Reporting

• Screening

All of TradeDoubler’s top 10 clients are using Consultancy Services to optimise


their performance based marketing and sales activities
TradeDoubler Tracker™* data

T o ta l S a le s V o lu m e s a c r o s s a ll S e c to r s T o t a l S a le s V a lu e a c r o s s a ll s e c t o r s
Feb & M ar 03 and Feb & M ar 04 Feb & M ar 03 - Feb & M ar 04

5 0 0 ,0 0 0
1 0 0 ,0 0 0 ,0 0 0 .0 0
4 0 0 ,0 0 0 8 0 ,0 0 0 ,0 0 0 .0 0
3 0 0 ,0 0 0 6 0 ,0 0 0 ,0 0 0 .0 0

E u ro s
2 0 0 ,0 0 0 4 0 ,0 0 0 ,0 0 0 .0 0
2 0 ,0 0 0 ,0 0 0 .0 0
1 0 0 ,0 0 0
0 .0 0
0 F e b -0 3 F e b -0 4 M a r-0 3 M a r-0 4
F e b -0 3 F e b -0 4 M a r-0 3 M a r-0 4

Month on month sales volumes across TradeDoubler’s


network have increased by 23% and sales values rose by
54% from February to March
Sales volumes have grown by 259% compared to the same
period last year and sales values are up by 328%

*The TradeDoubler Tracker™ is a monthly report detailing online sales volumes and
trends across Europe, based on TradeDoubler’s monitoring of sales made through its
European network. The data contained within the tracker shows results from 660
advertisers, spanning a multitude of different sectors. Register to receive the Tracker by
emailing tradedoubler@bitepr.com.
Pricing

Pricing (excluding VAT)


• Set-up fee £3500
• Network Access fee £300
• Volume based commission 30% of publisher commission.
• Account Management (optional) Advanced (6hrs) £500 /
month
Premium (12hrs) £900 /
month
• Consultant (Optional) Starting at £1500 /
month
Case studies – Advertisers

Apple Boden
 Objective
The main objective is to increase  Objective
visibility of the Apple Store and The main objective is to increase
generate strong online sales. visibility of the Boden online store and
Different activities are integrated to generate strong online sales. Different
achieve results: activities are integrated to achieve
- Sales generation results:
- Campaigns - Sales generation
- Lead generation - Lead building
- Brand building - Brand building

 Activities and Success factors  Activities and Success factors


A dedicated internal team has been TradeDoubler consultants are used on
assigned to the program. a ongoing basis.
TradeDoubler consultants are used More than 1,000 quality websites are
More than 1,500 quality websites are working with Boden, after passing
actively working with Apple, after Boden’s evaluation criteria.
passing Apple’s strict evaluation Close communication with key partner
criteria websites
Close communication with key
partner websites.  Results
After 9 months of activity, the
 Results TradeDoubler network generated
After a year and a half of activity, approximately 1/2 million unique
the TradeDoubler network drives Visitors and over £2 million of sales
more than 15% of the Apple Store revenue.
revenue in the selected countries.
Further expansion in Europe along
with
the growth of those revenues.

More extensive versions of these cases are found on www.tradedoubler.com