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ZARA’S SUPPLY CHAIN
OM Web Technology ZARA’S SUPPLY CHAIN MANAGEMENT PRACTICES .
OM Web Technology ORIGIN OF ZARA FOUNDED BY : AMANICO ORTEGA GAONA BORN IN : LEON. SPAIN IN 1936 A SALE FORMAT OF INDITEX GROUP . AMANICO ORTEGA CHAIRMAN PABLO ISLA FIRST DEPUTY CHAIRMAN & CEO .ONE OF THE WORLD’S LARGEST FASHION DISTRIBUTOR.
• 1975: Estd A Small Outlet In His Factory And Called Outlet As Zara. • 1963: Started Manufacturing Housecoats With Name As Confecciones Goa . • 1979: Estd A Company With Name As Industria De Diseno Textil .OM Web Technology INTRODUCTION • Ortega Worked As An Assistant In Apparel Shop And Set Up Its Own Fashion Retail Business.Sa. Whose Flagship Brand Was Zara .
. • Supply Chain Management spans all movement and storage of raw materials.OM Web Technology SUPPLY CHAIN MANAGMENT • Supply chain management (SCM) is the management of a network of interconnected businesses involved in the ultimate provision of product and service packages required by end customers . work-in-process inventory. and finished goods from point of origin to point of consumption.
.OM Web Technology SALIANT FEATURE • • • • • • Customize Retailing Vertical Integration of Production System Exclusive Production Involvement of Manager. Staff and Owner Reduce time due to Team Work Policy for Franchisees.
OM Web Technology INFORMATION FLOW FROM CUSTOMER TO COMPANY .
OM Web Technology DESIGNING • • • • • • Adapting new design Shelf life of design High Fashion concept Always Introduce fresh design Designer travel world wide Computer Aided Design .
OM Web Technology Production • • Demand based production Flexibility .
OM Web Technology DISTRIBUTION • • • • • Central site for distribution High accuracy in Shipment Efficient Supply Chain Own Railway Infrastructure Straight away display of product .
OM Web Technology STORE OUTLAY • • • • Uniform store outlay Store Outlay at Prime location Store window designer Display of clothes .
OM Web Technology ADVANTAGE • • • • • • • • • • React quickly to market demand Fast Supply worldwide Anticipation of product Product quality and design Highly Flexible Production System Automated Distribution System Low Risk for limited product Supply chain for maximize revenue Pull Strategy Maintain Low Inventory .
OM Web Technology DISADVANTAGE • Higher Cost -Distribution -Labor High competition Lack of economies of scale • • .
OM Web Technology .