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Corporate Social Responsibility

Issues . customers and neighbors. • corporate social entrepreneurship. • Issues concerning relations between different companies include hostile take-overs and industrial espionage. suppliers. its fiduciary responsibility to its shareholders.Issues in business ethics: • the rights and duties between a company and its employees. • corporate governance.

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What is CSR? .

Who will benefit from CSR? .

Companies using CSR .

Employees want to feel proud of the organization they work for. the role of HR in managing CSR projects is significant. If CSR is not yet part of your daily business practice. POSITIVE PR. Or else you’ll loose the trust of the people who are important to your business. Advantages of CSR . fast speed world. needs to have a CSR program in place. longer have to waste or she on buy more products or services and will be they willing to changeBecause of the More choice means a better workforce. 1. hemoney willexpensive advertising because people want to work for you. to another campaigns.In today’s digital. SATISFIED CUSTOMERS. each business. you must act fast. Companies no is also likely that you will receive more job applications online and attitude towards the company. If a customer likes the company. customers’ through traditional media. is opportunity to share CSR improves CSR provides theless a strong record a job elsewhere. from worth ofof CSR on employee wellbeing and high positive impact mouth marketing. benefit motivation. SATISFIED EMPLOYEES. 2. An employee with a positive attitude towards Research shows that likely to look forofpositive stories It the company. Instead less generate free publicity and brand. small or big. 3.

On the CSR is not something forhaveshortoutside oriented approach. LONG TERM FUTURE FOR YOUR BUSINESS . Largecustomers. •Implementing energy savings programs •Managing potential risks and liabilities more effectively •Less investment in traditional advertising 6.4. term. Because of continuous interaction with Companies reduce costs by: society” (Vodafone 2010 report): other parties. with businesses refer to: and other more sustainable costs through CSR.If conducted properly ain a constant dialogue contrary. your business will be the first to know •More efficient staff hire and retention about new business opportunities. suppliers “shaping a parties that affect the organization. COSTS REDUCTIONS 5. MORE BUSINESS OPPORTUNITIES A CSR program requires an open. It’s all about A CSR program doesn’t the to cost money. The business must be company can reduce achieving long term results and business continuity.

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