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COLGATE PRESENTATION

SUBMITTED BY : PRAKASH KR NAYAK RACHNA SINGH RAHUL SONKER
Thursday, April 19, 2012

Institute of Professional Education & Research,M.B.A. (Full 11111) 1st Sem (TAGORE)

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Procter & Gamble Hygiene and Health Care 10. (Full Time) 1st Sem (TAGORE) Thursday. consumer electronics. and chocolate bars. tissue paper. 2.INTRODUCTION OF THE SECTOR FMCG  Products which have a quick turnover. 2012 2 .  FMCG products are those that get replaced within a year.GCMMF (AMUL) 5. packaged food products .B. April 19.Britannia Industries 9. soft drinks.Dabur India 6.Marico Industries Institute of Professional Education & Research.Asian Paints (India) 7 Cadbury India 8.A.ITC (Indian Tobacco Company)  3Nestlé India     4.  THE TOP 10 COMPANIES IN FMCGSECTOR Sr. and relatively low cost are known as Fast Moving Consumer Goods (FMCG).M.Hindustan Unilever Ltd.  FMCG may also include pharmaceuticals . Company  1.

B.HISTORY  In 1806. William Colgate introduced starch. the firm introduced its first toothpaste.A. April 19. an aromatic toothpaste sold in jars. 2012 Institute of Professional Education & Research. soap and candle factory on Dutch Street in New York City under the name of "William Colgate & Company". his son.M. (Full Time) 1st Sem (TAGORE) 3 .  In 1857. William Colgate died and the company was reorganized as "Colgate & Company" under the management of Samuel Colgate.  In 1873. Thursday.

 In 1953 "Peet" was dropped from the title. His company sold the first toothpaste in a tube. (Full Time) 1st Sem (TAGORE) Thursday. but it is publicly listed in only two.B.M. Palmolive-Peet bought the Colgate Company to create the Colgate-Palmolive-Peet Company. Institute of Professional Education & Research.A. the current name. the United States and India. leaving only "Colgate- Palmolive Company". 2012 4 . April 19.  In 1928. Colgate Ribbon Dental Cream. in 1896.  Today Colgate has numerous subsidiary organisations spanning 200 countries.

A.  At Colgate. governance is the set of policies.  Colgate is delivering strong global growth by following a tightly defined strategy to grow market shares .B. (Full Time) 1st Sem (TAGORE) 5 . Colgate is a $15. Its main competitors are  1. April 19.M.sells over 200 countries & 75% of sales come from international operations.Close-up  4. Macleans 2.6 billion consumer products company . 2012 Institute of Professional Education & Research.  Truly global in scope . Medicam 3. principles and values .Minto 6. Pepsodent Thursday.English 5.

M. (Full Time) 1st Sem (TAGORE) 6 .  u Gross profit margin increased 30 basis points to an all-time record high of 59. Thursday. April 19.A.  u Operating cash flow declined only 2% when compared with the record 42% growth achieved in 2009.  u The quarterly dividend rate increased by 20% in 2010.656 million.FINANCIAL OF THE COMPANY  Worldwide sales rose 1.1%. 2012 Institute of Professional Education & Research.5% to an all-time record level.  u Global advertising increased 8% to $1.B.

Pepsodant  Brand ambassador of colgate pamolive is lara dutta.A. 2012 Institute of Professional Education & Research.  48% market share in the toothpowder market.g.M. Thursday. (Full Time) 1st Sem (TAGORE) 7 . 2 player HUL. April 19.  30% share in the toothbrush market.B.PAST PERFORMANCE Awards & Achievements  Colgate has been ranked as India’s #1 Most Trusted Brand across all categories for four consecutive years from 2003 to 2007  51% market share in the toothpaste segment.  Presently it is facing competition from no. E.

 Focusing toward rural rich and consuming class by endorsing the development of ‘Colgate Ayurvedic Toothpowder‘.FUTURE PLAN OF THE COMPANY PRODUCT  They try to position some innovative toothpaste with a brand name other than Colgate but under the umbrella of Colgate Palmolive.A.  They would come up sachets of these tooth powder and position toward rural population who buy in smaller lots. 2012 8 . April 19. (Full Time) 1st Sem (TAGORE) Thursday.B.M. Institute of Professional Education & Research.

B.A. Eg: 1. 2.M. April 19.They launch a special toothpaste and toothbrush for kids in the age group from 4-10 years. 2012 Institute of Professional Education & Research. (Full Time) 1st Sem (TAGORE) 9 . Thursday. they would come up with the products suiting to young generation.They launch different toothbrushes for different age groups. For Urban population.  For Urban rich and consuming class. they would come up with the products on the basis of functional benefits.

A.  Charging higher premium which focused on consuming and lower income classes.M. April 19. 2012 Institute of Professional Education & Research.  Pricing done on the basis of price points  Packaging would be customized on the basis of price points.PRICE  Based on the competitor's price . (Full Time) 1st Sem (TAGORE) 10 .B. Thursday.

media.  FM Radio for Urban population & MW and SW radio for Rural population. 2012 Institute of Professional Education & Research.Promotion:  They positioning Colgate dental white crème and toothpowder towards rural rich segment.B.A.  Hoarding on National highways.V. Thursday.M.  For rural consuming class they endorsing Cibaca toothpaste. (Full Time) 1st Sem (TAGORE) 11 .  Advertisement through T. Print media. April 19.

(Full Time) 1st Sem (TAGORE) 12 .B. 2012 Institute of Professional Education & Research.A.  They would track the distribution path so that they are covering all the village areas around the towns.  They would try to increase the wholesalers to smaller towns. Thursday.PLACE  They would try to increase product penetration to rural population.M. April 19.

14000 cr by 2015. as anticipated by VRISIL.  The report further estimates that the FMCG industry will grow at least 12 per cent annually to become Rs 400. Institute of Professional Education & Research.  The fourth largest sector in the indian economy is all set for 16% growth during 2008-09.000 crore in size by 2020.from a base of rs. (Full Time) 1st Sem (TAGORE) Thursday.M.FUTURE OF THE SECTOR  Fast moving consumer goods will become an Rs 400. Going forward. As predicted by FICCI. GMCG sector will touch around rs .A. April 19. 2012 13 . 85470cr.000- crore industry by 2020.B.

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