WILLS Cigarette

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Subrata Ghosh Sugato Bhattacharya Abhishek Jha Burzin Sachin Kapadnis 4/22/12

Hotels. Cigarettes.Background • Type . Foods.Tobacco.150 • • • • 4/22/12 .$6. Hotels. Apparel Revenue .Public (BSE:ITC) Founded in India .August 24. 1910 Industries .over 26. Packaged Food.83 billion USD Employees .

high-performance organisation which creates value for all its stakeholders: • Trusteeship Customer focus 4/22/12 • . delivering superior and sustainable stakeholder value Core Values – ITC’s core values are aimed at developing a customer-focused. creating growing value for the Indian economy and the company’s stakeholders Mission – To enhance the wealth generating capacity of the enterprise in a globalising environment.ITC – Vision. Mission & Core Values Vision – Sustain ITC’s position as one of India’s most valuable corporations through world class performance.

6% of world) 102 billion cigarettes consumption per year Consumed primarily by middle and upper socioeconomic status segments Cigarettes account for only 1/3 of tobacco consumption • • • • • 4/22/12 .Indian Market Scenario • 2nd largest producer of tobacco worldwide 3rd largest consumer of tobacco worldwide 182 million smoker (16.

Cigarette : Growth potential Indian Cigarette Pie 4/22/12 .

ITC Verticals ITC AGRI BUSINES S PAPER BOARDS & PACKAGI INFOTEC NG H 4/22/12 FMCGCIGARET TES FMCGOTHERS HOTELS .

India Kings. Capstan. WILLS Classic. Bristol & Flake Value creation for the consumer • • • • • • • Product Design Innovation Manufacturing Technology Quality Marketing & Distribution • All initiative are worked upon with the intent to fortify market standing in the long term 4/22/12 • Designing products which are contemporary and relevant to the changing attitudes and evolving socio economic profile . Navy Cut. Scissor.ITC Market Leader • ITC Market Leader in Cigarettes in India Brands includes: Insignia. Gold Flake.

Adv. 2003 act – ban of spons More variety Pace 4/22/12 . western lifestyle 1998 act Desire to upgrade High level of Creating less toxic from bidi to safety – Fire-safe / nicotine cigarette Cigarette Legal 1975 act – “statutory warning Price Place Promotio n 1998 act – Prohibition of Cig.Glocalisation Matrix Political Economical Socio-cultural Technologica Environmental l Product Higher purchasing power Creating small pack cigarettes No tobacco day Aspirational ads.

Wills Products Wills Classic / Mild / Regular / Menthol / Ultra Mild – Cost : Rs 94 for 20 Wills Silk Cut – Cost : Rs 80 for 20 4/22/12 .

Wills Products Wills Navy Cut (Duotec) – Cost : Rs 80 for 20 Wills Navy Cut (Filter Cut) – Cost : Rs 68 for 20 Wills Navy Cut (Regular Size) – Cost : Rs 48 for 20 4/22/12 .

Knowledge / Innovation • Cigarettes and cigarette advertisements are placed in close proximity to candies and snack to attract adolescents Started targeting women Production of smaller pack with 10 cigarettes Sponsoring India cricket team for 1995 World Cup • • • 4/22/12 .

Advertisements • smoking with aspiration. the premium brands targeting the higher socioeconomic status market Projecting westernisation and affluent users • 4/22/12 .

Let’s put India first Committed to raising agricultural productivity and making the rural economy more socially inclusive • Social & farm Forestry simultaneously addresses the livelihood problems of marginal farmers and the ecological 4/22/12 imperative of regenerating biomass • .Emotional Bonding Initiatives taken .

SWOT Strengths Brand Distribution Network Management Weaknesses Negative Connection of Tobacco Opportunities Rural Market – converting bidi users to cigerrate Threats Increasing Tax On Cigarettes 4/22/12 .

Rare Strengths • Extensive FMCG distribution network – Direct servicing of 1. hence superior knowledge for tobacco production Superior Inventory Turnover than it’s competitors 4/22/12 • .000 markets & 2 million retail outlets • ITC focuses on AGRI BUSINESS.00.

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