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Marketing communication on

Prepared by:TAHA BHAVIN JITENDRA

(P&G) is an American company based in Cincinnati. In 1964. • 1837: William Procter and James Gamble form Procter & Gamble. . Ohio • that manufactures a wide range of consumer goods. • entered Indian market.ABOUT COMPANY • Procter & Gamble Co. a partnership in Cincinnati. Ohio. to manufacture and sell candles and soap. a public limited company.

• Japanese. It is the flagship brand in Procter & Gamble's • European. • Filipino. • Turkish. • Colombian • Venezuelan portfolios . • Mexican. • Peruvian.ABOUT ARIEL • Ariel is a marketing line of laundry detergents made by Procter & Gamble. • Brazilian.

PRODUCT RANGE .

PRODUCT RANGE .

• For that they do advertising Direct & Interactive Marketing. • Ariel Spring Clean has a flowery fragrance • Ariel Fresh Clean has a fresh fragrance catering to the Indian consumers’ special fondness for mogra . and sales promotion .INTRODUCTION STAGE • Research conducted by Ariel on the Indian laundry market indicates that ‘fragrance’ in detergents • It is an important factor of delight for the homemaker in her daily laundry chore.

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Ariel has continuously led other detergents in product innovation. • Introduced in India in 1991. • It was the first to bring the ‘compact detergent’ technology in India • the enzyme technology for superior and safe stain-removing power.GROWTH STAGE • Ariel is the world’s leading detergent and launch ‘stain removal’. .

ADVERTICING .

ADVERTICING .

ADVERTICING .

ADVERTICING .

Ariel started its "turn to 30" campaign to inspire consumers to wash in cool water so that energy can be saved. This product was launched under Ariel's "cold is the new hot" campaign.ARIEL AD CAMPAIGN ANALYSIS • In 2006. • In October 2008. • Ariel launched a concentrated version of their liquid detergents named Ariel Power in the spring of 2008. Ariel launched their new Excel Gel product which can be used in temperatures as low as 15 degrees Celsius. .

Competitors: • HUL • NIRMA • HENKO .

zhtml?c=104574&p http://arielpublicity.com/phoenix.com/category/blog/ .pginvestor.PUBLIC RELATION They are on tweeter Face book Blogs & Annual report http://www.

SOME PROJECTS • Project Shiksha II: Educating Underprivileged Children • Project Shiksha: Secure Your Child’s Future (2003) • Rebuilding Lives In Earthquake Hit Bhuj (2001/2002) • Project Poshan: Fighting Malnutrition in India (2000) • Project Open Minds: Educating India’s Working Youth (1999) • Project Drishti: The First-ever Sight Restoration Programme in India (1999) • Project Future Focus: The First-Ever Round WriteIn Career Guidance Service (1998) • Project Peace: Environment Education Programme (1996) .

in .pginvestor.co.DIRECT MARKETING • If u r buying a bulk detergent they provide direct marketing through their web site or email • www.

PROMOTION • Ariel promoted by the DR. KIRAN BEDI • Indian first IPS lady officer .

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