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4/23/12

SUBHASISH DASH REGD .NO 6044

• The Indian gems and jewellery industry grows at the rate of 15 % annually.1 billion. the gems and jewellery industry is estimated at over US$ 130 billion.INDUSTRY OVERVIEW • Worldwide. India’s gems and jewellery industry has been allowed 51 per cent foreign direct investments. India is the largest diamond processor . Domestic market is estimated to be around US$ 16. • • • 4/23/12 .

Yesterday Unbranded Indian Retail Jewellery Overview Today Branded Gold & Diamond jewellery Investment + Fashion Fashionable & innovative design Silver & Gold jewellery Investment Traditional design Marriage & festival is peakWearability and gifts season Jewellery sold on commodityJewellery being sold on a per basis with labor charges piece basis 4/23/12 .

S. Leading brands 4/23/12 . Sight holder status with DTC through a promoter group company § Sophisticated and scalable diamond and jewellery manufacturing facilities § Approximately 1.GITANJALI GEMS Established presence § The company is one of India’s largest integrated diamond and jewellery companies Established in 1966.246 retail outlets in India and 143 outlets in the U.

VISION • To be globally diversified in infrastructure and integrated operations efficiently linking diamonds from rough to retail. •To create incremental enterprise and brand value to increase the net worth of the group. To create a single value chain that spans the distance from mines to the market stand in doing so transform the Indian jewellery market into one dominated by brands offering certified and trustworthy jewellery through a contemporary shopping experience. • MISSION To develop. produce and sell high quality jewellery and accessories worldwide and help our customers to get the maximum value for money. • 4/23/12 .

BUSINESS MAP Gitanjali Gems Diamond and Jewellery Manufacturin g and whole selling Diamond Processing Retail Lifestyle Infrastructure India USA 4/23/12 .

LINE OF BUSINESSES The Diamond and Jewellery arm of Gitanjali Gems is divided further: • • • • • Diamond processing Jewellery manufacturing Jewellery retailing in India and Aboard Branded jewellery Click to edit Master subtitle style Gems & jewellery SEZs 4/23/12 .

The company sponsors various Fashion Weeks for the promotion and visibility of their brand. Katrina Kaif.• The company has various exhibitions all throughout the world. The company partners with Force India for STRATEGIES USED FOR MARKETING • • • • “Speed Nights VIP Access. Leading Jewellers of the World (LJW) The company has taken various famous personalities to endorse and promote their brands eg. Kareena Kapoor. Bipasha Basu and so on.” 4/23/12 .

Product range and innovation.KEY FACTS • Has won many awards from the Ministry of Commerce. • • • 4/23/12 . Today its a $900 million multinational group. Integrated multi-location operations.

Gitanjali USA Inc acquires 70% equity stakes in Tri-Star worldwide LLC. USA. and Eureka Finstock Pvt. 4/23/12 • • • • • • The company has acquired the balance stake in its Gili brand to make it a wholly owned subsidiary.Flagship Jewellery Brand of Renaissance Retail . Ltd. . Gitanjali Group Acquires "LUCERA" . a US based Company is engaged in the business of diamond and diamond studded jewellery. Gitanjali Gems acquires 100% stakes in Rogers Limited.Inc.• MERGERS AND ACQUISITIONS Gitanjali Gems acquires Samuels Jewellers Inc. GGL has acquired 100% shares of Decent Securities & Finance Pvt. 25 Crores.Buys over the Retail business of Renaissance for Rs. Ltd.. Diamlink. The Company’s wholly owned subsidiary Gitanjali USA Inc. has acquired 51% stake in Diamlink Inc.

VALUE CHAIN Diamond Polishing Diamond Distribution Shopping Experience Rough Distribution Jewellery Manufacturing Jewellery Retailing Direct From Mines Jewellery Whole Selling Jewellery Branding 4/23/12 .

Gitanjali Lifestyle Limited has entered into an agreement for 4/23/12 • . • Launch of luxury lifestyle brand Giantti The Company’s wholly owned subsidiary.CURRENT HAPPENINGS • The company divested its stake in Ivida technologies pvt.ltd with a view to concentrate on its core business. • The government approved 180 cores of investment proposal of damas LLC for setting up a retail joint venture with gitanjali lifestyles for opening jewellery and lifestyle store.

& Far-east.S. Aurangabad and Calcutta.FUTURE Expansions Expanding stores in India Acquisitions including Samuels. Nashik. Expanding manufacturing capabilities to address increasing demand • 4/23/12 . Nagpur. • • • • Plans to make further inorganic growth in the U. Rogers and Tri-Star • Diversification Gitanjali Lifestyles to focus on Manufacture and distribution Of luxury and lifestyle products Developing 200 acres gems & Jewellery SEZ in Hyderabad Plans to develop more SEZs at Panvel. Nanden.

Gitanjali Group to set up assembly plant in Himachal Training institute to be set up at the Mani Kanchan SEZ Gitanjali 4/23/12 Group Plans Tie-up With Japanese • • • • • • • .FUTURE • Gitanjali plans to open 60 stores Gitanjali to open 150 stores in Tier-II cities Gitanjali to foray into apparel biz Gitanjali Gems to add 150 stores in US Gitanjali Group to invest $30 m to expand retail presence in China Moralleto.

Sri Lanka 4/23/12 and Thailand's entry in small diamond • • • .CHALLENGES • Increase in the price of Gold & Diamonds. According to the data 94% jewellery sales are by family jewelers. Emergence of Low-Cost Brands in the upcoming market. Other local competitors. International Competition:China.

Growing demand in South Asian & Far East countries. Industry moving from a phase of consolidation. • • • • 4/23/12 .RECOMENDATIONS • New markets in Europe & Latin America. Increase exports. Expansion possibilities in lifestyle and luxury products in India.

THANK YOU! 4/23/12 .

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