You are on page 1of 12

A STUDY ON CONSUMER’S PERSONALITY TRAITS TOWARDS SNACK FOOD AT JSB SHOP

By B. Nanda Kumar B.Vignesh Ramkumar Sivakumar K.M T.Venu Gopal S.Sakthi Raj R.Vidya

• The centre maintains continuous contact with the industry to provide the best career opportunity to the students. • It’s has world class infrastructure. • The total students in the campus are about 250. • There is only one shop in campus. .ORGANIZATION PROFILE • Jansons School of Business is one of the business school in South India offering world class business education.

ABOUT THE STUDY • The personality traits taken here for the research is MBTI (MyersBriggs Type Indicator). • It Looks At Differences In Personal Style In Four Different Areas: – – – – Interacting with others (extravert versus introvert) Understanding the world (sensing versus intuition) Making decisions (thinking versus feeling) Time allocation (perceiving versus judging) • The Snack Can Be Categories Into • Beverages • Crunches • Candies and chocolates • Bakery foods • Other snacks .

OBJECTIVE OF THE STUDY • To know about the snack food taking habit of the JSB students in relation to their personality traits. • To know about the type of baked items taken and preferred by JSB students. . • To know about the type of beverage taken and preferred by JSB students. • To know the preference of the JSB student’s towards chips varieties and chocolates.

is important to know how consumer is unconscious while preferring their choice of snack food. . which drives them in consumption of the snack food.NEED FOR THE STUDY • The study of consumer personality traits.

• The time taken for the study is limited. . • The consumer has only one shop to purchase the snack food.LIMITATION OF THE STUDY • Only the premise of JSB is taken for this study. • There are very little varieties of snack food available for the consumers.

RESEARCH METHOLODGY RESEARCH DESIGN DESCRIPTIVE SAMPLING UNIT SAMPLE SIZE SAMPLING METHOD DATA COLLECTION STUDENTS IN JSB 30 STUDENTS OF JSB NON PROBABILITY SAMPLING QUESTIONNAIRE PERIOD OF STUDY DATA TABULATION STATISTICAL TOOLS 1WEEK SIMPLE & CROSS FREQUENCIES AND CHARTS .

DATA ANALYSIS AND INTERPRETATION Click here .

. • The respondents prefer cool drinks are around 23% and don’t drink are around 77%. • The overall preference for the beverage for drink are around 93% and don’t are around 7%.FINDINGS • The respondents that don’t prefer tea are around 56% and drink tea are around 44%. • The respondents that don’t prefer coffee are around 67% and prefer coffee are around 33%. • The energy drink preference will be 10% and the not preferred are comes around 90%. • The respondents have chips are around 86% and not have chips are 14%.

• The personality traits for the respondents having chocolate and candies is ESTJ. • The personality traits for the beverage taking respondents is ESTJ. • The respondents have baked item are around 96% and the not having the baked item are around 3%. • The respondents not having baked item having the personality traits as ESTJ. .FINDINGS • The respondents are have candies and chocolates are around 73% and not having are around 26%.

.CONCLUSION • The study is concluding that the respondents are mostly Extrovert because when they have snacks in the JSB Shop they interact with others and mostly respondents are more talkative. • The introvert respondent will be seen very few in numbers and they will come to JSB shop to have snack will be very less because they don’t like to talk with others. • The study concludes that people prefer their snacks without their conscience. They will purchase very often in the JSB Shop.