BUSINESS ENVIRONMENT NEW PRODUCT LAUNCH STRATEGY

1. Mukesh Jaiswal (59), 2. Prashant Varma (50), 3. Sandeep Kesarwani (22) , 4. Satish Dandwate (08) 5. Irwin Marwah (25), 6. Rohit Jaiswal (16) 7.SheshNarayan Tiwari (45) 1

Promotion and distribution strategies 9. Competitive environment 6. Political and legal environment 4.SUBJECT INDEX 1. Pricing strategies 8. Economic environment 3. Product introduction 2. References 2 M. Ecological issues and social responsibility 7. . Socio-cultural impact 5.

17)wide Base flange.38~2. warranty card 146mm x 90mm x 30mm 0.1700 peeps) 14mm barrel will fit doors that are 35~55 mm (1.4g or 180g INR 2000 3 . Peephole.5inch TFT 2 AA Batteries (good for approx. Tightening tool. User manual.PRODUCT INTRODUCTION SMP’S 2GEN DOOR VIEWER Highest-quality Superior Home Guardian Image Sensor Optical lens Peephole LCD Screen Power Source Barrel Door Thickness Accessories Size Weight Price 2 Mega Pixel CMOS View Angle 54 degrees View Angle: 190 degrees 2.

 29% of people don’t required it. 25 20 20 15 15 10 10 5 5 8 9 5 2 . 4 .  13% said they will let us know about it later.Product Survey We’ve conducted survey in the market to find out the acceptability of our product. 3 0 Will go for it Mumbai Not required Delhi Kolkatta Will come back later  58% of people liked the product and are ready to buy it.

Economic environment The Indian economy has moved decisively to a higher growth phase in comparison to the previous years.“ 5 . a person to satisfy his wants is called economic activity. Environment refers to the conditions effects and forces which influence individual and group behavior of human life with natural. Economic is all about in economy. social. Economic Environment is made up to two words Economic + Environment Economic activity In ordinary sense. about its limited or scarce resources and limited human wants. political and cultural surroundings.

6 .3 per cent from Rs 61. 2. the per capita income of West Bengal was Rs 41. In 2009-10.814. It's per capita income is Rs 83.835 per annum. The PCI figure gives a fair idea of the standard of living of the people. Its 124th in the list. West Bengal – It’s the sixth largest contributor to India’s. 3.571 crore at the end of the 2011. up 18. Maharashtra – It’s the second most urbanised in the country.230 crore in FY 2010.219.56.33.471. India's per capita income in 2009-10 was Rs 46.Economic environment The Per capita income in India has doubled between 2004-05 and 2010-11 to touch Rs 54. . The per capita income of the States where we’re launching our products are as below: 1.492. Its annual per capita income stands at Rs 135. Delhi – It scores high on per capita income and GDP growth rate. The GDP ( purchasing power parity) of India is $3586 in 2010 as per World Bank survey. The size of Indian economy at current prices is projected to rise to Rs 72.

7 . the governing coalition continues to maintain its majority in parliament. Several years of peace talks on the disputed Jammu . The Mumbai attacks led to deterioration in Indo-Pakistani relations due to Indian government allegations of Pakistani government agencies involvement in the attacks. The Government is likely to refrain from pursuing unpopular reforms throughout much of 2011 due to upcoming state assembly elections.Political Environment  Political Environment : The present political scene in India is quite exceptional due to the relatively strong position of the ruling Congress-led UPA coalition. The security environment is dominated by the threats posed by the Islamic militants and Naxalite insurgent activities. Tensions with Pakistan have threatened regional stability since 1947.Kashmir territories have resulted in little progress.

Registration with the Labour Commissioner of the State 4. 2. 7. 9. etc. copy rights. Broadly. buildings. 8 . 5. Registration. Environmental clearance certificate from the state Pollution Control Board. each administrative district (there are over 600 districts) is headed by a District Court. Registration with the excise department. Registration with Sales or Trade Tax Authority. WHICH ARE APPLICABLE : 1. Registration with the local authority. top executives etc.Insuraning of plants and machinery. 3.  OTHER LEGAL REQUIREMENTS AND FORMALITIES. Registration with the Shop and Establishment Authority. there is a three tier structure. Obtaining license from the Ministry of Industries. the judiciary is unified. 6. Patenting its intellectual properties like designs. First. At the apex is the Supreme Court of India situated at New Delhi. Since some States share the same High Court. 8.Legal Environment Starting a business in India takes on an average of 35 days compared to the world average of 48 days. Though India has a quasi-federal structure. 10. there are 21 High Courts in India. Then each State has a High Court.

In broad terms. of course. a complete separation between ‘work’ and ‘life’. However there is not. employees and consumers.  Socio-cultural impact of the product on the market: Like the society has some impact on the product same way the product also can have some impact on the market or the society in which it is sold. the social-cultural environment includes everything that is not included in the economy or the political system. We carry values and attitudes shaped by the wider culture and society into our roles as managers.Socio-cultural impact  Socio-cultural impact on the business : Business is an activity undertaken by people whose values and attitudes are shaped by the culture and society of which they are a part. 9 . To some extent the roles we perform in business are quite discrete from other aspects of our lives and require that we adopt different behaviours and personas. We always think that business is operating according to a distinctive instrumental rationality of profit-and-loss but the ‘bottom line’ is that it is also influenced by the social-cultural setting in which it is embedded.

We have identified the current competitors. Basis the outcome that we have we’ll try to find further opportunities in other regions of India. however there can be those that could represent a threat tomorrow.Competitive Environment – Threats & Opportunities  Threats : The main threat for our product is from the traditional door viewer which rule the market. 1998. Our competitor analysis process will be like : (copyright: Christian and Hulbert. 10 .)  Opportunities : We’ll review the further opportunities available for our product after reviewing it’s initial launch success in the three metropolitan cities.

Ecological Issues and Social Responsibility  Ecological Issues : Term "ecological problems" is today mostly used to describe different environmental problems. these are all ecological problems since ecology uses scientific approach to find potential solutions to these problems. endangered animals. a slightly positive correlation with improved shareholder returns. all sorts of pollution. floods. drought. In recent business environment organizations are expected to fulfill some sort of Corporate Social Responsibility. or stand towards the society when they are in need i. The raw material (plastic) used to produce the final product is a recycled one so it’s helping environment. and many people identify ecology as some sort of science that is primarily oriented on protection of our environment. Climate change. A significant number of studies have shown that there is no negative influence on shareholder results from CSR but rather. or any of the natural calamities.  Social Responsibility : Though profit making is the main objective of doing business it has to be backed by some social responsibility. These can be helping some privileged sector. deforestation. Problems of environment are also problems of ecology because environment is really a center of all ecological research. Our product is designed in such a way that it doesn’t affect the environment. After all.e. ecology is top environmental science. 11 .

It costs to produce and design a product.Pricing strategies The targeted customer for our product is middle class income group. it costs to distribute a product and costs to promote it.500 12 . Cost Sheet Cost of Production Promotion cost Packaging & Distribution cost Cost of final product Selling cost 300 500 100 900 1. Pricing is one of the most important elements of the marketing which generates a turnover for the organization.

Some promotional strategies are aimed at developing primary demand.Promotion strategy It’s the function of informing. and public relations. Personal selling is a promotional presentation made on a person-to-person basis with a potential buyer. To accomplish this. persuading. we’ll attempt to occupy a "position" in the market that appeals to our targeted customers. sales promotion. Nonpersonal selling consists of advertising. We’ll use a combination of personal selling and non-personal selling. the desire for a general product category. 13 . Our promotional strategy will be to differentiate our product from those of our competitors selling traditional door viewers. and influencing a consumer decision.

As there are other traditional door viewers are available . beer). total sales are directly linked to the number of outlets used (e. In other words.Distribution strategy Our distribution strategy is created after getting the answers for these questions: 1) How do our customers want to shop and buy?  E-commerce  Retail store 2) Which distribution channel best supports our brand? E-commerce  Retail store We’ll use Intensive distribution strategy and our aim is to provide saturation coverage of the market by using all available outlets. 14 . For many products. a customer will simply choose another.Intensive distribution is required as customers have a range of acceptable brands to chose from. if one brand is not available. cigarettes.g.

piercecollege.wiley.http://www.pdf 4.oup.edu/rskidmore/Ghost/library/Chapters/CHPT13-04. SETTING UP A SMALL BUSINESS . Promotion strategy http://faculty. Pricing strategy .chapter 13 pg 13-7 15 .References 1.com/pricing 5.pdf .http://www. Competitive Environment – Threats .pdf .seobook.page 127 3.org/srsec319new/319EL26. Impact of socio-cultural on business – http://www.nos.http://media.pdf 2.com/assets/1009/27/Chp3.com/uk/orc/bin/9780199203055/wetherly_ch05.

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