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-Prepared by

Sunny Sachdev (Roll No –


28)
Shauna Dixit( Roll No - 24)
GLOBALIZATION
 Question: What is the truest definition of
Globalization?
 Answer: Princess Diana's death.
 Question: How come?
 Answer: An English princess
 with an Egyptian boyfriend
 crashes in a French tunnel,
 driving a German car
 with a Dutch engine,
 driven by a Belgian who was drunk
 on Scottish whisky,
 followed closely by Italian Paparazzi,
 on Japanese motorcycles;
 treated by an American doctor,
 using Brazilian medicines.
 This is sent to you by an Indian
 using Bill Gates's technology,
 and you're probably reading this on your computer,
 that uses Taiwanese chips,
 and a Korean monitor,
 assembled by Chinese workers
 in a Singapore plant,
 transported to you by Bangladeshi rickshaw-driver.
 That, my friends, is Globalization!!!!!
Martin H Fisher once said, “Knowledge is a process of
piling up facts;
wisdom lies in their simplification”.
WHAT TRIGGERED THE EVOLUTION
OF THE KPO BUSINESS MODEL
 Frenzied competition
 Low profit margins
 Industry consolidation
 Diminishing global barriers to trade
 Appreciation for flexible business models
 Geographically dispersed highly skilled work force
KPO – A LITTLE BIT OF HISTORY

 Knowledge Process Outsourcing (KPO) has evolved


from the success of the Business Process Outsourcing
(BPO) model.
 Some of the MNC’s who pioneered the trend of setting
up KPO centers in India
 Frost & Sullivan
 Gartner
 Office Tiger
 General Electric
 American Express
 McKinsey
WHAT IS A KPO?

Highly Value
Added Process
Chain

PEOPLE
EVOLUTION OF KPO
BUSINESS PROCESS MAPPING
WHY INDIA?

McKinsey conducted a comparative


feasibility study comparing India vs.
the other countries on critical pre-
requisites and competitive
advantages offered for setting up a
KPO
ADVANTAGE INDIA

Source :
Mc Kinsey
INDIA VS. LATIN AMERICA
 The proximity to the U.S. and free trade agreements in
place, many countries of Latin America are building up
their outsourcing infrastructure.
 "GE still outsources 90% of its IT work to India,
sending just 6% to Mexico. But as India's costs rise,
Mexico will look better and better
 Mexico, Brazil and Chile are the main countries to give
competition to India in off shoring services -- the first
two because they have the critical mass, big company
clients, and enough students graduating, and Chile
because it's savvy as far as globalization goes and has
been working hard on bilingual education.

Source: Business Week


INDIA VS. CHINA
INDIA’S SOCIO - ECONOMIC -
POLITICAL SCENARIO
INVESTOR PERSPECTIVE
MOVING UP THE VALUE CHAIN

Service
Level Scalabil
Maturity ity
LOCATIONS

1) MYSORE
 Good weather and relatively pollution free
 Living costs and attrition rates almost half of
Bangalore
 Abundant land, un-interrupted power supply, robust
telecom and IT infrastructure
 World class technology parks and express highways
 Investment subsidies and 100% sales tax exemption
on output for at least a five-year period
 The city has several business hotels with rates of
$23 per night
 Land costs one third of what it is priced at in
Bangalore
 Commercial property rates are in the range of Rs.
3000 – 4500 psf
AVAILABILITY OF SKILLED TALENT
POOL
 Every year, the University of Mysore produces quality
graduates in all subjects ranging from engineering to
law to medicine and bio informatics
 Mysore is also attractive to many working
professionals who have had enough of Bangalore
 It also offers good medical and health care facilities
SERVICES TO BE OFFERED FROM
MYSORE BU
 Engineering and Design Services
 Very Large Scale Integration (VLSI) design
 Simulations
 Chip design
 Vehicle design support
 Prototype development
 Business and Marketing Research and Analytics
 Market Analysis: market segmentation, marketing
stimulus and spend optimization, need gap
analysis, market mapping
 Data mining: mining the Internet,
 Customer Analytics: customer satisfactions
surveys, customer and segmentation, price
sensitivity/pricing analysis, benchmarking
2) TRICHY
 The state Government is aggressively trying to
promote Trichy as IT and Services destination by
improving infrastructure power supply, roads and
communications ensuring law and order, and
facilitating regulatory clearances.
 Good road, rail and air connectivity
 International airport: 7 km, Hub of southern railways
 Investment subsidies
 Educational Institutes: Commerce and Science:24
 Management:1
 Engineering:16
 Pharmacy:2
 Physiotherapy:2
 Opthalmology:1
SERVICES TO BE OFFERED FROM
TRICHY BU
 Equity and Financial Research and Analytics
 Investment research: equities, derivatives, credit
research, valuation and accounting
 Financial modeling
 Company, industry and sector reports
 Credit risk management
 Normalizing accounting standards
 Valuation of companies
 Tracking of stock markets and analysis thereof
 Business and Marketing Research and Analytics
 Report preparation: company and sector reports;
editing and formatting of reports
 Data mining
3) MADURAI

 Availability of suitable telecom and data services


 Government has been encouraging investment by creating
good infrastructure
 Availability of good office space
 Low attrition rates
 Availability of good and cheaper office space
 Rentals in the range of Rs 2000 to 4000 psf
 Good rail, road and air connectivity
 High literacy levels
 It has 11 Engineering colleges, 9 Medical Colleges, 11
Paramedical Colleges, 8 Polytechnics and 33 Arts Colleges
SERVICES TO BE OFFERED FROM
MADURAI BU

 Pharmaceutical research outsourcing


 Offshore drug discovery
 Clinical research
 Information Management
 Quantitative analysis
 Statistical data synthesis
 MIS and reporting
 Business Intelligence Modeling
WORK FORCE DISTRIBUTION

WorkForce

300
400
Mysore
Trichy
Madurai
300
ORGANIZATIONAL STRUCTURE
AT THE BU LEVEL
TO SUM IT UP
 Our business model offers high value added,
knowledge intensive end to end business solutions for
different functional domains
 Banking on highly knowledgeable and skilled work
force we have the right technical expertise that any
business demands
 Well connected and strategically located BU’s are one
of our competitive advantages