You are on page 1of 34

By:

Neeraj Jain
Rajas Rane
Business Design
Sept, 2007
10/15/08 1
Objective
• Selection of Location for Malls
• Developing Suitable Organisation Structure of mall

Assumption
• Choice of Investor

Methodology
• Economic Analysis
• Retail Scenario Analysis
• Mall Scenario Analysis
• Location Selection
• Defining Organisation processes
• Organisation Structure
10/15/08 2
What is a Mall?

10/15/08 3
Investor

10/15/08 4
ECONOMIC ANALYSIS

10/15/08 5
Economic Analysis
• Growing at 8% per annum
• Average real household disposable income Rs.
1,13,744(2005)
Picture 4

10/15/08 6
10/15/08 7
ANALYSIS: Indian Retail
Scenario

10/15/08 8
Analysis: Indian Retail
Scenario
• Fastest growing sector
• Organized retail sector(4%) of total US$ 302 billion retail
industry
• Clothing & fashion Accessory along with food & grocery
account for biggest share(59%)
• Hypermarket format providing maximum return on capital
employed (53% in 3 years)

Source: Crisil Infac


10/15/08 9
Trends In Retail
Sector
• Large Players Setting up shops in Smaller Cities

Player City
Shopper Stop U.P-Noida
Globus Kanpur, Lucknow, Chandigarh, Pune

Provogue Indore, Agra, Ludhiana, Ghaziabad,


Mangalore
Pantaloon Secunderabad, Nagpur, Pune, Nasik, etc

Picture 7

10/15/08 10
Source: Crisil Infac
10/15/08 11
ANALYSIS: Indian Mall
Scenario

10/15/08 12
Analysis: Mall scenario In India
• 137 malls at present
• 300 malls operational by 2010

Upcoming Malls
City Number Of Malls Picture 4

Metros 101

Mini Metros
Bangalore 9
Hyderabad 15
Pune 9
Ahmadabad 5
Sub - Total 38

Tier 2 Cities 81
Total 220 Mall space
10/15/08 distribution by 13
Source: Crisil Infac 2007 end
States Populat Projects/ Recent Trends
ion malls
(in coming up
HARYANA lakhs)

Panipat 2.66 6 malls Upcoming petro chemical hub

Sonipat 12.7 ------ Residential Colonies coming up


Kundli due to metro rail
Ambala 7.9 SEZ by DLF, ---------------------------------
Celebration
mall
Faridabad 20 10 malls Space allocated for 24 malls by
state govt.
Punjab

Ludhiana 30 20 Retail spending potential


estimated to be Rs.5940 crore by
2010

10/15/08 14
Mohali 1.2 15 Highway to Chandigarh being made, IT
malls companies setting up

Jalandar 11 4 malls No mall/ multiplex

Patiala 12.7 4 malls Asia’s largest petrol station complex


coming up
RAJASTHAN

Jaipur 20.7 12 Upcoming MNC, FMCG, IT & Capital good


malls

Kota 15.6 1 mall Malls not being organised

Ajmer 5 2 malls Announcement of residential & commercial


projects

HIMACHAL
PRADESH
Baddi --- 1 mall Upcoming IT, Pharma, Textile & Auto Co.

10/15/08 15
Source: Retailer June-July 2007
10/15/08 16
Location Selection

10/15/08 17
10/15/08 18
Picture 3

IT- ITES Industry


• Revenues of US$ 39.6 billion (06-07)
• Projected revenues of US$ 49-50 bn. (07-08) at a growth
rate of 24-27 %
Super Nine Indian IT-ITES
Destinations
Ahmedabad
Bangalore
Chennai
Hyderabad
Kolkata
Kochi
Mumbai (including Navi
Mumbai)
Pune
NCR (Delhi, Noida and Gurgaon)

Source: Nasscom
10/15/08 19
Sr. Upcoming IT-ITES
no1 destinations
Secunderabad
2 Mysore
3 Jaipur
4 Ranchi
5 Coimbatore
6 Hosur
7 Goa
8 Trichur
9 Madurai
10 Mangalore
11 Visakhapatnam
12 Bhubaneshwar

Source: Nasscom
10/15/08 20
Highest Per capita Expenditure
Sr. Cities with Highest Per capita
no Expenditure
1 Chandigarh
2 Thiruvananthapuram
3 Jamshedpur
4 Vadodara
5 Kochi
6 Goa
7 Guwahati
8 Faridabad
9 Bangalore
10 Chennai

Source: Economic Times: August 11, 2006


10/15/08 21
Locations selected- Phase 1
Sr. City
no.
1 Chandigarh
2 Secunderabad
3 Mysore
4 Jaipur
5 Thiruvananthapuram
6 Vadodara
7 Kochi
8 Goa
9 Coimbatore
10 Madurai
11 Mangalore
12 Visakhapatnam
13 Bhubaneshwar
10/15/08 22
Other Possible Options
Sr. City
no
1. Faridabad

2. Kota

3. Sonepat- Kundli

4. Baddi

5. Pune

6. Ahmedabad

10/15/08 23
IT-ITES companies in diff.
City
cities Location
Company
Chandigarh Infosys, Wipro, Tech Rajiv Gandhi Chandigarh
Mahindra, Esys, IBM tech. park, DLF campus
Thiruvananthapuram daksh,
Infosys,Alchemist,
TCS, Tata etc
Elxsi, TechnoPark(120 co.)
etc
Mysore COMAT Infoscribe, Excel- Hebbal Electronics City
Soft, Infosys, WIPRO,
L&T ITL, Technovations
Goa In Planning stage Rajiv Gandhi IT habitat,
IT park at Socorro, IT
retreat Mandrem
Kochi Wipro, TCS Infopark

10/15/08 24
Organisation Processes

10/15/08 25
10/15/08 26
10/15/08 27
10/15/08 28
Service processes
• Parking Area Management
• Security
• Multiple Check In & Check Out gates
• Seating Facility
• Escalators & lifts
• Cart system
• Locker system
• Feedback & grievances desk
• Baby care center
• Facility for disabled

10/15/08 29
Experience/ Ambience
Processes
• Event management
• Music management
• Artists management
• Crowd management
• House keeping and toilets management
• Lost and found desk
• Training of staff
• Signages management
• Communication management

10/15/08 30
Organisation Structure

10/15/08 31
Organisation Structure
Mall Manager

Event
Tech. Ops. HR Financ Design Liaiso
s
M M Head e & CRM n. M
Head
System Service Recruitme
Mgt. Manage nt Maintain
Team, r & staff legal
Outsourced Electrician, Accounta relationshi
Mktg & activities:- Fire Officer, nts ps with
Communicatio Like A.C Tech, Lift tenants
n team, Event security Repair, Repair
Conceptualizin housekeepi &
g& ng Maintenance CRM
Implementatio Maintenanc team, executiv
n Team e Disaster mgt. es, I-
team, team

10/15/08 32
Organisation Structure
Customer
CRM
exec
Mktg & System Mgt. Recruitment, utive
Communication Team, Appraisal, Accountants s,
team, Event CCTV Operator, Retention & I-
Conceptualizing Electrician, Retrenchme tea
& Fire Officer, A.C nt m
Implementation Tech,
Team Lift Repair, Repair
& Maintenance
team, Disaster
mgt. team
, Security, Parking
officers
Events Tech. Operations Financ Design
HR Head
Head M Manager e & CRM

10/15/08 33
Mall Manager
Thank you
Aim High!

10/15/08 34

Related Interests