“Social Media Marketing”

Compiled by:

Vineeth

Layout : • Introduction •Types •Why social media •Benefits •Implications of traditional media •Conclusion .

and that allow the creation and exchange of user-generated content.0. •Social media has become a platform that is easily accessible to anyone with internet access. small business. and non-profit organizations’ integrated marketing communications(IMC) plans. . •Defined as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2. corporate.Social media marketing : is an addition to personal.

With emergence of channels like Twitter. social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.Cont… • Increased communication for organizations fosters the brand awareness and often improved customer service. •Additionally. . the barrier to entry in social media is greatly reduced.

Types : •Discussion boards •Blogs •Wiki •Social networking sites •Advertising •News Sites • forums •review-sites .

you are creating relationships through communities . In just over two years.Why social media ..? •In 2009.S. Pepsi Cola pulled out of advertising in the Super Bowl ditching it for Social Media •You are not selling your business. it is now double the population of the US •For the first time. the population of Facebook surpassed that of the U. ending a 23 year run.A. in 2010.

people can interact with the product or company. more traffic is brought to the product/company. When products or companies join those sites. Facebook . products/companies can have conversations and interactions with individual followers.Benefits : •Social networking websites allow individuals to interact with one another and build relationships. •Social networking sites like Twitter. . •Through social networking sites. •Social networking sites act as word of mouth. YouTube and blogs allow individual followers to “re tweet” or “repost” comments made by the product being promoted therefore reaching more people. Because the information about the product is being put out there and is getting repeated. This personal interaction can instill a feeling of loyalty into followers and potential customers.

The Internet had already overtaken television as the largest advertising market •Television commercials often end with a spokesperson asking viewers to check out the product website for more information. .Implications of Traditional Advertising :  Minimizing Use : •Traditional advertising techniques include print and television advertising.

Leaks : •Internet and social networking leaks are one of the issues facing traditional advertising. This allows individuals watching the event on the late to know the outcome before it airs. . •Social networking sites have become a hub of comment and interaction concerning the event. •Time difference is also a problem facing traditional advertisers. Video and print ads are often leaked earlier than they are scheduled to premiere. When social events occur and are broadcast on television. there is often a time delay between.

third-party source . products and create relationship.Conclusion : • It’s a new platform to express and share new ideas. •spreads from user to user and presumably resonates because it is coming from a trusted. • Cheaper and better way of communicating with a large mass. • Help in getting a strong direct response from customers through internet.

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