Segmentation and Positioning : CARS

Moving forward……Always

Indian Passenger Vehicles - Overview
It was 1900 when the first car found its way to the Indian subcontinent. Since then the Indian passenger vehicle industry has seen a sea change. With HM establishing the first automobile factory way back in 1948, the Indian passenger vehicle industry was for long dominated by Ambassadors and the Premier Padmini’s. Then in the year 1985, following the liberalization, the Govt of India in collaboration with Suzuki motor corpn of Japan formed Maruti Suzuki ; a powerful alliance which would change the face of the Indian roads. Today, there are more than 10 manufacturers with over 50 different models that ply on Indian roads today. Global players have either entered or are eyeing India as a strategic target for future development Maruti Suzuki is the market leader, with Hyundai and Tata Motors forming the major players.

Market Segmentation
Based on Fuel used: Petrol  Diesel Based on Engine Capacity: 800 cc – <1000 cc ( Maruti 800, Hyundai Santro)  1000 cc – <1300 cc ( Maruti Swift, Tata Indica)  1300 cc – <1500 cc ( Ford Fiesta, Maruit Esteem)  1500 cc - 2000 cc ( Chevrolet Optra, Maruti Baleno)  2000 cc > ( Suzuki Grand Vitara, Ford Endeavour) Based on Design of Car: Compact ( Maruti 800, Hyundai Santro)  Compact Plus (Maruti Swift, Hyundai Getz)  Sedan ( Hyundai Accent, Ford Ikon)  Premium Sedan ( Ford Fiesta, Chevrolet Optra)  Super Premium Sedan ( Toyota Corolla)  Utility Vehicles ( Toyota Innova, Chevrolet Tavera)

Major Players

Maruti Suzuki, was initially JV between the Govt. of India and Suzuki motor corporation of Japan, MUL changed the face of the Indian passenger car industry. With a gamut of cars for nearly all the segments, MUL has been the market leader for the better part of more than a decade.

Compact • Maruti 800 • Alto

Compact Plus • Swift

Sedan • Esteem

Premium Sedan

•Baleno

SUV • Grand Vitara

Maruti 800: (800cc 45 bhp)
The Maruti 800 is the best value for money car on Indian roads. This entry level model sports Unmatched fuel efficiency ,unbeatable purchase price & low cost of ownership. Is still considered as the ideal step up. - Rational

Maruti Alto: (800 cc, 47 bhp)
India’s largest selling car, the features that have made the difference are its incredible mileage and Electronic Power Steering. Priced a little higher than the 800, the Alto has carved a niche for itself as the ideal Urban commuter– Rational. Maruti Swift (1300cc, 87bhp) Radical Styling and an energetic engine has made the Swift a runaway success. The car is the leader in the compact plus segment due to Maruti’s brand name and technological superiority. – Self

Maruti Esteem(1300 cc, 85bhp)
Introduced in 1994, the Esteem was a runaway success in a largely unchallenged market. However with the advent of new Players like the Hyundai Accent and the Ford Ikon, the esteem has struggled to retain its market. Is still a practical value for money Sedan. - Emotional

Suzuki Baleno (1600cc, 91 bhp)
An engineering marvel the Baleno boasts of a variety of features like a super responsive engine and the best Climate controlled air conditioner in its class. However its stodgy looks have deterred the sales of the Baleno. However recent price cuts by the company have buoyed the sales of the Baleno. – Self Expressive.

Grand Vitara (2736 cc, 166 bhp)
A SUV directly imported from Suzuki as a CBU, the Grand Vitara, is a Super premium SUV,

Hyundai India, the Korean giant entered the Indian markets in 1996. It has emerged as the closest competitor to Maruti’s dominance.

Compact •Santro

Compact plus •Getz

Sedan • Accent

Premium Sedan Elantra

Super Premium Sedan SonataEmbera

SUV • Terracan • Tuscon

Santro Xing ( 1086 cc, 63 bhp)
Dubbed as the Sunshine car, the Santro has undergone a number changes and remains Hyundai’s most successful car in India to date. Ease of maintenance, good looks and a responsive engine have made the Santro Xing, an excellent car to own.Rational.

Accent (1.5 litre Petrol; 1.5 litre CRDi Diesel)
Attractively packaged and available in both petrol and Diesel variants, the Accent challenged Maruti supremacy in the sedan segment. With the release of the sporty hatchback viva, the Accent gave its consumers multiple varieties to choose from. It continues to be one of Hyundai’s most popular models – Emotional

Elantra (1.8 litre Petrol; 2.0 litre CRDi engine)
This premium sedan boasts of a variety of features. However due to improper positioning, and pricing the product failed.

Sonata Embera (2539 cc, 165 bhp)
Since its launch as a Premium sedan in the year 2002, the Sonata has had several makeovers without much success. The Sonata Embera is the 3rd version of the Sonata and Hyundai is confident that this model will outsell its predecessors : Self expressive.

Terracan (2900 cc Crdi, 150 bhp)
The Terracan was launched as a Super premium SUV, and is targeted as an Offroader. Unconventional looks and a high price tag have affected its sales.- Self Expressive

Getz (1.3 litres, 82 bhp)
The Getz was the first entrant into the Compact plus segment, however the launch of the Suzuki Swift, has stagnated the sales of the Getz: Emotional

General Motors is the worldwide leader in car manufacturing, with a 17% share in the world auto market. Its products are sold in over 170 countries, and its manufacturing base is spread across 43 countries and its annual production is roughly 83 lakh vehicles. Its tryst with India began in 1928, with the assemblage of Chevrolets in 1928. General Motors India was formed in 1994 as a result of collaboration between General Motors Corporation and C.K. Birla Group of Companies. The Opel Astra that GM India is producing is Opel's best selling model worldwide and the third best selling car ever produced.

Sedan •Aveo

Premium Sedan •Optra

SUV •Tavera •Tavera Neo

Chevrolet Aveo (1399 cc, 94 bhp):
Concentrates more on middle class market. Sturdiness is compromised. The Sedan is pitted against Honda City and Ford Fiesta. Chevrolet expects the Aveo to fill the void left by the Corsa. Emotional

Chevrolet Optra(1598 cc, 104 bhp; 1.8
Lt, 115 bhp) Since the launch in 2002, the Optra has carved a niche for itself in the Premium sedan segment. The launch of the 1.6 Litre engine has buoyed the sales of the Optra. Self Expressive

Chevrolet Tavera (2.5 Litre, 80 bhp)
Initially pitted against the Toyota Qualis and the Tata Sumo, the Tavera has established itself a utility transport vehicle. Chevrolet has only recently launched the Tavera Neo in a bid to get a

Tata motors
Tata Motors Limited is India's largest automobile company, the second largest in the passenger vehicles market with winning products in the compact, midsize car and utility vehicle segments. Established in 1945. Over 3.5 million Tara vehicles ply on Indian roads, since the first rolled out in 1954.. In 2004, it acquired the Daewoo Commercial Vehicles Company,

Compact Indica V2 * XETA (petrol) * Turbo (diesel)

Sedan

•Indigo •Indigo Marina

SUV •Safari Dicor

Indigo Marina: (1405cc 85bhp)

A car that has the luxury of a sedan and the utility and convenience of a multi-utility . Ventilated disc break.  rear seat comfort ,independent waterfall type headrests for all.  Hassle-free maintenance.  Power steering. -Self Expressive

Indica V2 : Turbo (1405cc, 53.5bhp) The power of diesel re-energized
Incredible mileage Highest torque in its class Electronic Power Steering Energetic pickup -Rational

Indica V2: (XETA)(1405cc, 68bhp)
     

Convenient A/C controls. Soft pedal controls for smoother driving. Fold/split rear seats for more luggage space. instant pick up and fewer gear changes . The technologically superior MPFI engine comes with a 32-bit microprocessor, knock control sensor to reduce damage from adulterated fuel The result? a frugal fuel consumption at 14 kmpl. -Rational

Ford India

Compact plus •Fusion

Sedan • Ikon

Premium sedan • Fiesta

SUV • Endeavour • Fusion

Ford Ikon (1299 cc ) For young Icons
  

Power steering 4.9 meter turning circle radius 5 speed manual transmission

ROCAM engines (efficient, reliable and extremely robust ) -Rational

Ford Fiesta (1388cc ,1399cc ,1596cc ) Make you GO FIDA from zero to wow in a blink of a eye
Air conditioning with cabin air re-circulation facility  Heater  Power steering  5 speed manual transmission  Driver Seat Height Adjustable -Emotional

Ford Endeavour ( 2499cc ) The next BIG thing

Tilt adjustable steering.  Environment friendly AC ( Dual 2nd and 3rd Row AC Ducts with Independent Control)  Heater .  Tachometer Instrument.  Turbocharged intercooled engine. -Self Expressive

Ford Fusion ( 1596cc ) Ultimate urban car - as different as you .
Power steering.  Engine immobilizer.  Smart start Ignition system.  5 speed manual transmission.  Tubeless tyres. (Widest and biggest tyres in its class )  Higher ground clearance than most SUVs . -Emotional

Segment MARUTI Models Maruti 800 Maruti Alto Maruti Swift Baleno Esteem Grand Vitara Compact Compact Compact plus Premium Sedan Sedan SUV 6 7 8 8 7 7 Power

Features Fuel Efficiency Comfort Safety 8 8 7 7 8 5 5 6 6 7 6 5 5 6 8 7 6 7

Price(in Lacs) Styling 4 5 8 4 6 6 Overall 5.6 6.4 7.4 6.6 6.6 6 1.93 2.88 5 6.6 4.93 19.5

TATA Models Indica v2 *XETA Diesel Turbo Indigo Indigo Marina Safari Dicor HYUNDAI Models Santro Getz Accent Embera Elantra Terracan FORD Models Ikon Fiesta Fusion Endeavour GM Models Tavera Optra Aveo UV/SUV Premium Sedan Sedan 6 6 7 8 6 7 6 7 6 6 7 7 5 7 7 6.2 6.6 6.8 7 8.5 6 Sedan Premium Sedan Compact plus SUV 6 8 7 7 6 8 8 6 5 7 8 8 6 7 7 8 7 6 5 8 6 7.2 7 7.4 4.69 6.3 6.7 14.6 Compact Compact Plus Sedan Super Premium Sedan Premium Sedan SUV 8 8 8 7 8 8 7 6 7 5 5 6 6 6 7 7 7 7 6 7 7 7 7 8 5 7 7 8 7 6 6.4 6.8 7.2 6.8 6.8 7 4.3 5.1 6.9 17.5 9.5 20 Compact Compact Sedan Premium Sedan SUV 7 9 8 8 7 8 7 7 7 6 5 5 6 6 8 5 5 6 6 7 5 5 6 6 7 6 6.2 6.6 6.6 7 2.94 4.08 5.18 5.27 9.38

Information Courtesy of:2. Sagar Automobiles:- Maruti 3. Advaith Hyundai:- Hyundai 4. Sundaram Motors:- GM 5. Manipal Motors:- Tata 6. Cauvery Ford:- Ford