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Competitive Advantage

An advantage(s) that a

company has over its competitors (which gives a company an edge over its rivals ), allowing it to generate greater value - greater sales or margins and/or retain more customers than its competition. The more sustainable the competitive advantage, the more difficult it is for competitors to neutralize the advantage.

Competitive Advantage: Creating and Sustaining Superior Performance, 1985

Main types of Competitive Advantage

Cost advantage

Competitive advantage

Differentiation advantage

The Cost Leadership Strategy

Two Ways : Increasing profits by reducing Company Needs :
Access to the capital to invest in

costs, while charging industryaverage prices. Increasing market share through charging lower prices, while still making a reasonable profit on each sale because you've reduced costs.

technology that will bring costs down.

Very efficient logistics.
A low cost base (labor, materials,


Ryan Air , Walmart / Dmart

The Differentiation Strategy

Good research, development and innovation.

The ability to deliver high-quality products or services.

Effective sales and marketing, so that the

market understands the benefits offered by the differentiated offerings.

Mc Donald's , BMW

The Focus Strategy

Companies concentrate on particular niche

markets Because they serve customers in their market uniquely well, they tend to build strong brand loyalty amongst their customers

To ensure that you are adding something extra

Ferrari , Rolls Royce

Canadian firm Research in Motions brand BlackBerry ranked among top 4 mobile phone brands in India The Blackberry garnered revenue of Rs. 1,950 in FY2010-11 Growth of 61.2 % from Rs. 1,210 in FY2009-10 Market share of 5.9 %

Competitive Advantages
First mover advantage Slim design with QWERTY keypad Wireless calendar helps improve efficiency BlackBerry replaces laptops for 90% of traveling users Access to corporate data improves productivity Global address book look-up keeps people in touch

Competitive Advantages
Field Service Automation
Inventory, asset and service level status Change management data Alerts and reports

Stay Ahead of the Competition

Maximizing technician productivity and efficiency with a higher first-time-fix percentage Improving inventory management with more accurate order management Reducing miscommunication and mistakes by eliminating cumbersome paperwork and administrative tasks Improving customer satisfaction with faster service and improved responsiveness

Apple, Inc. is an electronics and software company based in California, USA. Originally known as Apple Computer, the company is familiar to most people as innovators of the personal computer as it is known today.

Today its Apple v/s Google, HTC, Samsung

Apple Market Share

Today the biggest advantage that Apple has is their name The technology they use is their own unlike the others eg : Samsung Tab uses the android technology. Unlike Apple Ipad. They create their own Hardware and Software which results in better response of the Ipad.

History of Maggi Noodles in India

Industry: Food

Type: Instant Noodles

Subsidiary: Nestle India Launch in India: 1982

Brand Popularity: Several Countries across

the world

Market Share of Maggi Noodles (India)

Sales in Percentage
4.3 8.9 1.1


Top Ramen
Foodles Knorr


Competitive Advantage
Strong brand recall (Top of mind recall) Highest Advertising share and thereby establishing strong emotional relationship with consumer A strong distribution network of parent company Nestle Market leader with 85% market share Maggi is Nestl's one of the most oldest and trustworthy brand since 28 years

In last 28 years we have just asked for 2 minutes of your time

Honda Motor Company Ltd. is a Japanese public

multinational company
Also manufactures garden equipment, marine engines,

personal watercraft and power generators

Honda's Competitive Advantage

Engineering Design
Research and Development The Honda Brand

Google Inc. is an American multinational public corporation

founded by Larry Page and Sergey Brin, while the two were attending Stanford University as PhD candidates It was first incorporated as a privately held company on September 4, 1998 Started with - US$100,000 --- Revenue US$ 29.321 billion (2010) Profit US$8.505 billion (2010) Total assets $57.851 billion (2010) Total equity US$46.241 billion (2010) Employees 28,768 (As of 30th June 2011)

Google is a misspelling of the word "Googol" which signifies that the search engine wants to provide large quantities of information for people.
In June 2011, Google introduced "Google Voice Search" and "Search by Image" features for allowing the users to search words by speaking and by giving images

List of Products

As of August 2010


Mobiles & Tabs

Global August 2011

Search Engine Google

Share 85.72%

Yahoo Baidu
Bing Other

6.42% 3.67%
2.14% 0.56% 0.49%

Indias Market Share

Yahoo! 7.5% Bing 2.7%

February 2011
Google 89.8%
Bing 4.37% Yahoo 3.93%

November 2010
Google 89.4%

The simple look and feel of Google search engine which

every single user can access and gain useful information

Has established a brand name, in the which its users trust The speed - Google has a simple interface and it gives

comprehensive results without confusing its users.

Provides an interface to Google's 88 languages to make it comfortable to search for its users in different countries and its localized searching.

Google has hired PhDs to enhance the search algorithms and make searching faster, efficient and relevant

Thank You!