THE CRUISE INDUSTRY

The cruise industry is the fastest growing serment of the leiseure travel market.  It has experienced tremendous growth since 1970 at more than one thousand percent.  (CLIA) Cruise Line International Association

A non-profit association representing 24 cruise lines.

 .000 additional passengers.YEAR 2002 Cruise passengers reached 7 million  12 new ships were introduced to accommodate more than 20.

2006 – 260.YEAR 2003  14 more ships entered the worldwide fleet to accommodate 30.000 passengers.000  .

 Cruise lines employ more than 100.000 crew.  It is estimated that the typical cruise passenger approximately spends $104.CRUISE INDUSTRY Is both international and multinational  Contributes indirectly to the ports of call nd port of embarkation.  .

1906 he Cunard Company enteres the cruise industry on a large scale.first cruise around the world . Mauretina – gem of the sea Titanic – 1912 Laconia .HISTORY OF THE CRUISE INDUSTRY  Albert Ballin of the Hamburg-Amerika Line  He • - - coordinated the first recorded cruise in 1891. on the Augusta with 241 passengers.

. It publicized modernday cruising and created awareness of cruise ship vacations to the whole world. Love Boat – in 1977 .

It represents around 97 percent of the world’s deluxe cruise operators and accounts for 24 cruise lines serving North America. .CLIA  Cruise line International Association  Was found in 1975.  Its main purpose is to develop and marketing strategies and help in the training of professionals involved in the cruise industry.

 .ANATOMY OF A CRUISE SHIP  There are six important terms that are necessary to understand the anatomy of a ship. left side. right side and towards he middle of the ship. aft. starboard and the midship. port. extreme rear of the ship. rear. stern. * These terms refers to a front. respectively. bow.

the Larger the space ration the larger the space a passenger a room while on the ship without interacting with other passengers .   The larger GRT the greater the number of a passengers a ship can carry * Ration – Is essential in considering a ship’s size.  GRT( Gross registered tonnage) – measures the volume of public spaces on a ship.“lido deck” – a deck which offers informal activities such as indoor and outdoor buffet. .

and sports deck. promenade. Sun. Boat.DECKS IN SHIP  Bridge. .

 Cruise ships are classified as traditional. masted sailing ( tall ships) adventure/expeditions. barge.THE PROFILE OF A SHIP There are more than 35 cruise lines operating in the world today. river ship. and passenger freighters.  . small luxury. steamboat.

which is the most dominant segment of the industry. it operates medium to large ships and carries approxomitely 75% of the industry’s passengers.  Mass-market cruise line segment.  .CRUISE SHIPS SERVE FOUR MARKETS Luxury/upscale cruise lines segment with yacht like upscale cruises accounts for approximately 10% to the total industry fleet and carries less than 10% of the passenger.

 .  Bargain basement cruise line which use older ships and therefore.Niche/specialty market cruise lines which concentrate on specialized. to offer cruise at a lower price. are able. exotic and adventurous itineraries.

P & O princess and the Delta Queen Steamboat are regarded as the leaders in the mass market. Cunard. luxury/ upscale and niche and boutique. . Carnival Cruise Line. respectively.

According to CLIA cruise industry spends $500 million every year to generate awareness and create demand.5% of the worldwide tourist product. it competes with resorts and destinations worldwide.  Cruise industries represent 2.  “mega-ships”  “floating resorts”  .

REASONS WHY PEOPLE CRUISE           A cruise pampers the client A cruise provides a stress-free vacation A cruise is a new experience A cruise is a learning experience A cruise facilitates shopping Cruises offers a variety of events. A cruise satisfies practically everyone . activities and meals A cruise develops friendship A cruise is a romantic experience A cruise is a great way to celebrate a special event.

– is responsible for the maintenance. food. beverage. • Sanitation dept. rooms.ORGANIZATIONAL STRUCTURE  3 main operation departments of a ship Hotel department  Fleet department  Sanitation department • Hotel department – responsible for the passengers’ activities. Includes ships’ officers. radio operators. • Fleet Dept. engine and deck crew.  . entertainment and other personal services offered. – is responsible for the health and safety of the passengers and crew.

must be registered within a country.  “flag of convenience”  . crew and inhabitants of countries where the ships are registered. cruise or cargo.REGISTRATION This process is necessary to ensure the safety of the passengers.  IMO( International Maritime Organization)  All ships.

proud of being the “largest registry I the world”  . Cyprus. Panama  Bahamas – is known for not collecting income tax.  Panama.Bahamas. Liberia. corporation tax and value-added tax.

00 smoke detectors  .SAFETY AND SECURITY Safest way to travel  Highly trained personnel on each ship  Trained fire teams  4.

HOTEL DIVISION “head of a floating resort” is responsible for ensuring that guest service departments are functioning according to company standards. business.  Purser/s office is the financial. accommodation and information center and is usually found in the main lobby of the ships  .

HEALTH  CDC ( Center for Disease Control) inspects the cruise ships that dock at port. .

MANAGEMENT ON SHIP AND SHORE Maritime Division  Top officer of the marine division is the captain or master.  .  Engine room – headed by a chief engineer.  Seamen – responsible jobs such as acting as lookout. helping steer and making difficult repairs.

LAND-BASED OPERATIONS • • • • • • Agency sales Group sales Group reservations Air/sea operations Ticketing Price development .

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