Interactive Media Plan for

Presented by:

Our Understanding
 Mirage is the flagship brand owned by Malwa Mirage Impex Pvt. Ltd, a dynamic business house that has evolved over three decades  Mirage has grown from being one of the largest importers of ceramic wall tiles in India to being an iconic symbol of artistry and creativity in ceramic tiles manufacturing and flooring solutions in India  Mirage have 6 concept categories of design styles for tiles  Mirage designs tiles with superior advanced technology which exactly matches to the contemporary natural marble. They are available in various colours and comes with an array of design options

ve ti ec sp 1 er ‘1 P • Highlighting Product offerings from Mirage Designer Tiles • Extending client base – End Customers. Interior Decorators & Architects • Outshine brand Mirage Designer Tile among other competitors • Familiarizing brand Mirage Designer Tile .

Interior designers (B2C) • SEC A and B • Consumer driven by cost vis-à-vis quality and style • Tier I .• Consumers ( Middle Income Group Population). II and III cities Target Audience .

Target Cities .

PR Objective • Creating Awareness • Creating the brand “MIRAGE” through Brand & Image building • To showcase the latest designs • To highlight their past and current achievements in conjunction with their future goals • Corporate Profiling • Showcasing the latest designs. concepts and creations on a constant basis .

PR Strategy • Initiating innovative media pegs at regular intervals • Product Profiling / New Highlights • Store Profiling – Mirage • Expansion Plans / Mergers .

Media • One-on-One interactions Tools • • • • • Media Relationship Building Press Release Roll out Authored Articles Product Launches Feature stories .

• Disseminating product pictures and details to: • Mainlines • Magazines (Interiors and Lifestyle) • Vernaculars • Websites Product Profiling • Communicating with key journalists for product stories / interior articles • Targeting New Launch columns of key publications • Initiate offerings from Mirage for Photo .

Media Pegs New and exciting concepts by Mirage Redefining luxury-The Most Simplest Way Visually enhance the look of your home Mirage Designer Tiles – An Aesthetically Inclined Collection Innovative Designs .Mirage Designer Tiles Lighten up your house with Mirage designer tiles .

Brand Profiling – MIRAGE • Advisory will highlight the existence of Mirage in the market and the future plans • Will talk about the size and capacity of Mirage • A celebrated name for Design & Quality • Outshining industry competitors with innovative marketing strategy .

Corporate Image Building • Positioning Mirage designer tiles as the stylish & the most elegant product • Profiling the company spokesperson • Highlighting the excellence behind the Brand & the extensive research that has gone into creating the brand • Emphasizing the state-of-art manufacturing .

HT Horizon • DNA / DNA Money/ DNA Property • The Hindu Business Line • The Financial Chronicle – Build • Mint / Mint – Lounge • The Free Press Journal .Media Annexure Mainlines / Financials • The Times of India – Times Property • Mumbai Mirror – Per Square • Midday – Hot Property • The Asian Age • Hindustan Times. HT Estates.

Select Vernaculars… • Maharashtra times Satellite Channels… • Loksatta • Lokmat • Sakaal • CNBC Awaaz • Prahaar • Zee Business • Pudhuri • NDTV Profit • Navbharat Times • IBN 7 • Navbharat • Bloomberg UTV • Times Now • TV 9 • Sahara Samay • Zee 24 Taas • IBN Lokmat • Saam Marathi .

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SCOPE OF WORK • Preparation of all the communication material like press release. product profile etc. • Regular industry monitoring • Media support to any event organized or promoted by Mirage Designer Tiles • Co-coordinating one-to-one interactions with the media • Regularly updating the media of any new happenings or services .

professional fee of celebrities.INVESTMENTS The proposed investments for the entire PR Campaign would be:  A monthly retainer fee of Rs.000 plus Taxes  An additional service charge of 10. photographs. outstation travel & outstation calls (other than the ICPAR offices)  Costs for events (if any) would be based on actuals . 60.30% would be applicable on all payments made  The retainer fee does not include third party costs like designing & printing.

The Retainer Fee Includes Consultation Fees Conceptualization / Ideation Press Release drafting Profile Drafting Press Release dissemination Media rounds Media Coverage Compilation THE RETAINER FEE INCLUDES Media co-ordination (1-2-1 interviews) Media Follow-ups Media Consultants Traveling costs (Local media rounds) Media coverage docket presentation Communication Costs .Telephone / Fax / Postage .

appreciate your time .

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