E-Products, Networking and Outreach: Changing Context of Library Services in the Digital Age

Reysa C. Alenzuela Thomas Jefferson Information Center U.S. Embassy Manila

Information Ecosystem
 Availability of new resources  Ever growing components of the social media environs Advanced application of information communication technology

The Changing Info Ecosystem
 For 341 years scientific journals have been distributed to readers in print but for the last decade electronic delivery had overtaken print as preferred medium of access  Since April 1, for every 100 print books, Amazon.com has sold 105 Kindle books  Advanced application of information communication technology transforming medium of access.





How can we utilize of free available resources?

How can we maximize usage of our eproducts?

Do we have permanent access to eresources paid for?

Will eresources be accepted by our users?

E-access or never have access at all…
TJIC Scenario 66 - Online Databases vs. 3000+ Books
 EBSCOHost Academic Premier  Foundations Database  Lexis/ Nexis  Factiva

Electronic News RoundUp: A changing context of distribution
Link to the fulltext of articles

Prepare annotated list Select current news reports daily


Other web sources


Article Alert Service

•Periodical articles •U.S. Government Documents •Special reports •Other materials

individual interests of patrons/ clienteles

To keep them abreast of new and current developments in their areas of specialization

Article Alert Sample

TJIC Products

A systematic list of print and electronic materials prepared by TJIC on a given subject, customized to respond to specific information and research needs.

Webliography Sample

Print vs. Digital: The Future of Coexistence

Re-package to address the needs of clienteles
Make it visible… VERY VISIBLE



The art of developing contacts within a profession and using them to advance one's work and career. Librarians do this by meeting colleagues at library conferences, participating in colloquia and round tables, volunteering to serve on committees, running for elective office, joining electronic discussion lists, etc.

American Corners
Academic Community Regional organizations
General Public

American Shelves


Academic Community


Faculty Members


Faculty Members School Personnel

Colleagues Friends




Professional colleagues

Member FB


Community Served Clienteles





Partnership: An Offshoot of Networking
•Ateneo de Davao University in Davao City •Ateneo de Zamboanga University in Zamboanga City •Central Philippine University in Iloilo City •De La Salle University in Manila •Mariano Marcos State University in Batac, Ilocos Norte •Mindanao State University in Marawi City

•Mindanao State University in Tawi-Tawi •Notre Dame University in Cotabato City •Notre Dame of Jolo College •Saint Louis University in Baguio City •Silliman University in Dumaguete City •University of San Carlos in Cebu City •University of Saint La Salle in Bacolod City •Xavier University in Cagayan de Oro City

Amplifying Networking
An American Shelf (AS) is a small-scale compendium of American Studies core collection and up-to-date information on the United States.

It includes pamphlets, brochures, electronic journals, maps, paper shows and other informative materials produced and published by the IIP of the U.S. Department of State and other U.S. government agencies selected and downloaded by the TJIC .


According to Westbrook and Waldman "services designed to reach patrons outside of the library--wherever they are accessing, evaluating, or manipulating information."

"Outreach" is an encompassing term referring to any of a great variety of library initiatives, be they virtual or physical, occasional or ongoing. extending services beyond the community targeted efforts to encourage greater library use taking librarians out of the library

The Philippine information needs
Current Status 4 congressional 52 provincial 97 city 535 municipal Republic Act 7743 mandates the creation and operation of a public library in every congressional district, city and municipality throughout the country.
There should be a total of 1,851 libraries in all, one for each of the country’s 220 congressional districts, 136 cities, and 1,495 municipalities.

TJIC Outreach

American Corner Mindanao Caravan

American Corner Baguio Outreach

TJIC Outreach
5 Elementary Schools 3 Secondary Schools 34 Colleges/ Universities 4 Madrasah 4 community libraries

Taking to the next level…

What else?

American Libraries story
Office for Literacy and Outreach Services

 focus: services that are inclusive of traditionally underserved populations  new and non-readers  people geographically isolated  people with disabilities  rural and urban poor people  people generally discriminated against based on race, ethnicity, sexual orientation, age, language and social class
 ensures that training, information resources, and technical assistance are available to help libraries and librarians develop effective strategies to develop programs and service for new users.

American Libraries story
Association of Bookmobile and Outreach Services  support and encourage government officials, library administrators, trustees, and staff in the provision of quality bookmobile and outreach services to meet diverse community information and programming needs   to provide a forum for discussion of activities, programs, challenges and successes in the field of bookmobile and outreach services in libraries to contribute to the education and training of library staff working in the area of bookmobile and outreach services in libraries   to promote bookmobile and outreach services as essential services in libraries serve as a channel of communication and instruction to improve bookmobile and outreach services


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