M Med|a ed|a

Summ|t Summ|t
Soc|a| Med|a Soc|a| Med|a
Lssent|a|s Lssent|a|s
for Char|t|es for Char|t|es
NIs NIs
96 of Mlllennlals on a soclal neLwork
Llnkedln sLaLs
lasLesL growlng on lacebook ls 3363
year old females
?ou1ube ls Lhe 2
nd
largesL search englne
ln Lhe world
WhaL oLhers say abouL you ls far more
powerful Lhan whaL you say abouL
yourself
% lder meLhods of fundralslng markeLlng are
becomlng less effecLlve
% 9eople are golng onllne Lo flnd whaL Lhey are
looklng for Lhls lncludes a cause and comparlng
servlces
% ?ounger and wealLhler Lhan an average audlence
% nllne glfLs are on average hlgher Lhan offllne
% lL ls avallable whlle you sleep
% small budgeL can creaLe blg resulLs
% usLomer and donor loyalLy
% lobal audlence
% lder meLhods of fundralslng markeLlng are
becomlng less effecLlve
% 9eople are golng onllne Lo flnd whaL Lhey are
looklng for Lhls lncludes a cause and comparlng
servlces
% ?ounger and wealLhler Lhan an average audlence
% nllne glfLs are on average hlgher Lhan offllne
% lL ls avallable whlle you sleep
% small budgeL can creaLe blg resulLs
% usLomer and donor loyalLy
% lobal audlence
alse funds
rowd fundlng
ause/wareness alslng spread your message
Speclflc campalgn fundralslng
Lngage your volunLeers sLaff and donors
leedback Lo donors and members
lnfluencers/donors engage Lhelr frlends
blllLy Lo say 1hank ?ou ln many ways and many
Llmes
alse funds
rowd fundlng
ause/wareness alslng spread your message
Speclflc campalgn fundralslng
Lngage your volunLeers sLaff and donors
leedback Lo donors and members
lnfluencers/donors engage Lhelr frlends
blllLy Lo say 1hank ?ou ln many ways and many
Llmes
alsed $10M for a varleLy of charlLles
ollaboraLlve efforL of mulLlple charlLles
ln MlnnesLoLa
42624 people donaLed ln 24 hours
alsed $630000 Lhrough 1wlLLer for
safe drlnklng waLer ln developlng
counLrles
now have more Lhan 1M followers on
1wlLLer
More Lhan 43000 fans on l8
Launched lebruary 2011
More Lhan 130 dreams have been
submlLLed Lo daLe wlLh more Lhan
8000 voLes on lacebook
1uo your research
a undersLand your LargeL markeL
whaL oLher slLes apps compeLlLlons
evenLs or lnformaLlon your LargeL
markeL seeklng
b WhaL ls Lhe compeLlLlon dolng?
c Pow are oLher brands uslng soclal
medla?
2 reaLe a soclal medla pollcy for your
organlsaLlon
a WhaL ls Lhe maln focus of your soclal
medla? lundralslng communlLy
bulldlng cusLomer servlce lnformaLlon
dlsLrlbuLlon
b Who wlll be responslble for Lhe Lone
and conLenL?
c uo sLaff posL as people or brand?
d Pow do you deal wlLh negaLlve
feedback/commenLs?
hoose approprlaLe plaLforms
develop a conslsLenL brand across all
plaLforms
4 uevelop a conLenL and posLlng
sLraLegy how ofLen? WhaL klnd of
conLenL?
3 uevelop an engagemenL sLraLegy
who wlll respond and commenL on
your plaLforms? Who wlll go ouL and
commenL on oLhers?
6 onnecL wlLh your esLabllshed
donors members volunLeers and
sLaff 1hey wlll lead you Lo more
people llke Lhem
7 Llnk your plaLforms for greaLer
LracLlon
8 MonlLor Lhe resulLs and reporL back
lnLernally and exLernally
9 uo more of whaL works and leL go
whaL doesn'L lL ls all abouL quallLy
conLenL
#8ulld lL and Lhey wlll come' does noL
work on soclal medla
ueclde wheLher Lhe volce ls a brand
or a personal one
uon'L self promoLe on oLher brands
pages blogs or slLes
Soclal medla musL be lnLegraLed Lo be
effecLlve
blllLy Lo donors members and volunLeers lnLo
ambassadors
lasLesL growlng user ls lemales aged 33 63
blllLy for your donors members sLaff and
volunLeers Lo share Lhelr favourlLe cause or company
wlLh Lhelr frlends
nalyLlcs help Lo glve lnformaLlon abouL your page
and whaL works wlLh your LargeL demographlc
lacebook adverLlslng ls very LargeLLed adverLlse Lo
Lhose wlLh Lhe same demographlc as your donors
blllLy Lo donors members and volunLeers lnLo
ambassadors
lasLesL growlng user ls lemales aged 33 63
blllLy for your donors members sLaff and
volunLeers Lo share Lhelr favourlLe cause or company
wlLh Lhelr frlends
nalyLlcs help Lo glve lnformaLlon abouL your page
and whaL works wlLh your LargeL demographlc
lacebook adverLlslng ls very LargeLLed adverLlse Lo
Lhose wlLh Lhe same demographlc as your donors
onslder Lhe besL seLup for lacebook based on your ob[ecLlves
lndlvldual roup ommunlLy 9age or ause?
onslder Lhe besL seLup for lacebook based on your ob[ecLlves
lndlvldual roup ommunlLy 9age or ause?
Ieatures rof||e Group age Cause
lor lndlvlduals lor lnLeresL or
Loplc
lor buslness
or charlLy
lndlvlduals
seL Lhls up
uLhors conLenL as Self Self 8rand Self
9ubllshes ln news feed
Sends l8 Messages updaLes
usLomlsed uL
usLomlsed Landlng 9age
PosLs
rd
parLy apps
lrlend/lan LlmlL 3000 none none none
nalyLlcs
9osL on Lhers walls
lnvlLe lrlends/lans
lundralslng (uS%
Make Lhe look of your lacebook 9age conslsLenL
wlLh your brand
SLarL a followlng by engaglng currenL members
cusLomers donors volunLeers and sLaff
?ou need 23 #Llkes' on a page before you can
cusLomlse Lhe url
1he name can be changed up unLll 100 #Llkes'
usLomlse a welcome/landlng page and glve
people an lncenLlve Lo cllck #Llke'
Make Lhe look of your lacebook 9age conslsLenL
wlLh your brand
SLarL a followlng by engaglng currenL members
cusLomers donors volunLeers and sLaff
?ou need 23 #Llkes' on a page before you can
cusLomlse Lhe url
1he name can be changed up unLll 100 #Llkes'
usLomlse a welcome/landlng page and glve
people an lncenLlve Lo cllck #Llke'
9osLs LhaL geL engagemenL rank hlgher on people's
newsfeeds
sk open ended quesLlons
use lnsplraLlonal quoLes
When approprlaLe commenL/share laLesL news
9osL manually noL Lhrough a
rd
parLy provlder
lways lnclude a llnk or plcLure
lways respond where approprlaLe Lhe more you
engage Lhe hlgher Lhe Ldgeank
?ou can LargeL your posLs Lo locaLlon
9osLs LhaL geL engagemenL rank hlgher on people's
newsfeeds
sk open ended quesLlons
use lnsplraLlonal quoLes
When approprlaLe commenL/share laLesL news
9osL manually noL Lhrough a
rd
parLy provlder
lways lnclude a llnk or plcLure
lways respond where approprlaLe Lhe more you
engage Lhe hlgher Lhe Ldgeank
?ou can LargeL your posLs Lo locaLlon
1wlLLer allows you Lo share whaL you are dolng
wlLhln your charlLy or organlsaLlon wlLh Lhe
resL of Lhe world
ShorL sharp messages LhaL people can share
wlLh oLhers
Many low cosL lnnovaLlve ways ln whlch
1wlLLer campalgns can be used
fLen when you follow people Lhey wlll follow
you back every one loves a good nl9
1wlLLer allows you Lo share whaL you are dolng
wlLhln your charlLy or organlsaLlon wlLh Lhe
resL of Lhe world
ShorL sharp messages LhaL people can share
wlLh oLhers
Many low cosL lnnovaLlve ways ln whlch
1wlLLer campalgns can be used
fLen when you follow people Lhey wlll follow
you back every one loves a good nl9
1he more you glve Lhe more you geL engage
wlLh oLhers don'L [usL push lnformaLlon ouL
Lngage wlLh oLher charlLles oLher causes
bloggers lnfluencers donors supporLers
volunLeers
Make your proflle really clear and use
searchable keywords LhaL wlll help people flnd
you
uLlllse Lhe background make lL clean and
clear ln whaL you sLand for or your call Lo
acLlon
1he more you glve Lhe more you geL engage
wlLh oLhers don'L [usL push lnformaLlon ouL
Lngage wlLh oLher charlLles oLher causes
bloggers lnfluencers donors supporLers
volunLeers
Make your proflle really clear and use
searchable keywords LhaL wlll help people flnd
you
uLlllse Lhe background make lL clean and
clear ln whaL you sLand for or your call Lo
acLlon
Make your avaLar clean and clear lL wlll be small so
LexL ls wasLed ln Lhls space
each ouL have conversaLlons follow oLhers ask
quesLlons reLweeL oLher greaL LweeLs
Make Lhe mosL of your 140 characLers use url
shorLeners and #hashLags LhaL moLlvaLe your reader Lo
cllck Lhrough Lo your slLe
use servlces LhaL allow you Lo lnclude a plcLure wlLh
your 1weeL
Lngage corporaLe sponsors buL make sure Lhere ls a
naLural flL lf lL ls forced or conLrlved lL won'L work
Make your avaLar clean and clear lL wlll be small so
LexL ls wasLed ln Lhls space
each ouL have conversaLlons follow oLhers ask
quesLlons reLweeL oLher greaL LweeLs
Make Lhe mosL of your 140 characLers use url
shorLeners and #hashLags LhaL moLlvaLe your reader Lo
cllck Lhrough Lo your slLe
use servlces LhaL allow you Lo lnclude a plcLure wlLh
your 1weeL
Lngage corporaLe sponsors buL make sure Lhere ls a
naLural flL lf lL ls forced or conLrlved lL won'L work
The "must haves" practical & grassroots support
Support & care through the entire cancer journey
Care and support of the whole family
Reaching children and families wherever they are in Australia
Community
based
support
Financial
assistance
Education
assistance
Introduc|ng kedk|te:
ea| needs profess|ona| support
ospital
based support
kedk|te, Soc|o| Med|o,
ond Iwest|vo|
Iweet, Meet, G|ve
ow do you even pronounce it?
A Twestival or Twitter-Festival is a
single day, global movement using the
power of social media to organise offline
events that mobilize communities in
support of a local cause
The opportunity to be part of a local
and global event using social media for
a good cause
Opportunity in the social media space
N2N & Fuel Communications
Team engagement
Thrilled to be part of this global
movement for a good cause
Global peer competition and video link
up
The social media spiders web
N2N
Partnerships
= Brand awareness
Reaching new Corporate partners
Australian Rugby Union
Other Corporate partners
100% Twestival fundraising to Redkite
$&% event X300 tickets
Sponsored prizes for auction
Cash donations
Funds raised on the night
The ask 'dollar for tweet' taken up by
#welovesalesforce.com
Ongoing giving
Redkite guest speaker
Social media activity on the night
Global live video streaming
Networking opportunity
Ongoing engagement with Redkite
Daily Telegraph story