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Applied Business Communication (BCOM)

Module edit Master subtitle style Click to Leader: Ilaria Boncori

University of Essex - International Academy

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What is this module about?

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Developing and practicing the essential skills required for effective communication in Click to edit Master subtitle style business Developing Presentation skills Developing Writing skills Reports Emails

Teaching and learning


Lecture: 1 hr per week ; Classes: 2 hours per week over 10 weeks

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1 Report (individual mark: 50%) 1 Presentation (individual mark: 20%; group mark: 20%) In class Test (individual mark: 10%)

Teaching and learning (2)

Lectures: we learn the theory

Classes: we learn more about the theory and how Click to edit Master subtitle style to apply it to practice through:

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Presentations Internet searches Group discussions Practical examples Assisted writing practice Tutorials: we provide 1 to

Assessment
Presentations (individual mark: 20%; group mark: 20%) based on the term scenario. Due in class in week 7.

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Report (individual mark: 50%) based on the term scenario. Due in week 9. In class Test (individual mark: 10%) for students to reflect on their learning experience. Due in week 11

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Assessment (2)
Description of item % Weighting Qualifying mark - Group Presentation (3-5 mins40 % each) (20% individual mark and 20% group mark) - Individual Report (1500 words) 50 % 50 9 50 7 Week due

Reflective Exercise (650 words)

10%

50

11

(in class test)

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Essential textbook

Available From: Waterstones, University of Essex, Wivenhoe Park, CO4 3SQ


ISBN: 9781439035696 Price: 42.99

Ober, S. (2009) Business Communication, International Edition, 7th edition, Cengage Learning 4/29/12

Online Resources: Business Communication, International Edition 7e


Ober

The Student Companion Website helps you get the best from your course

Top tips for avoiding plagiarism Plagiarism strategies and resource weblinks Summarizing, Paraphrasing and Quoting exercises

Available From: Waterstones, University 4/29/12 of Essex, Wivenhoe Park, CO4 3SQ

Online Resources: Business Communication, International Edition 7e


Ober

The Student Companion Website helps you get the best from your course

Summarizing exercises

Available From: Waterstones, University 4/29/12 of Essex, Wivenhoe Park, CO4 3SQ

Any questions?

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The components of communication


Feedbac k

Stimulus Filter Message Medium Destination

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Verbal communication
Oral One-on-one conversations Meetin gs Phone calls Presentatio ns Videoconferen ces Written Memorandu ms Lette rs EMail Repor ts Miscellaneo us

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Formal communication network


CEO

Upward

VP-1

VP-2

Downward

Cross-Channel

MGR1

MGR2

MGR3

MGR4

Horizontal
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The grapevine is. . .

Informal communication networks

Business-related Often more Accurate Often more Pervasive Rapid Most active during change Normal
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Verbal barriers

Inadequate knowledge or vocabulary Differences in interpretation Language differences Inappropriate use of expressions Over-abstraction and ambiguity Polarization

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Nonverbal barriers

Inappropriate or conflicting signals Differences in perception Inappropriate emotions Distractions

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Homework

Read Chapter 1 Read and Prepare the case study on page 31

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Any questions?

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