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Business Communication

Indian Business Academy Chitra Parthasarathy

Walk across any organisation and you will see employees

Reading Reports Attending Meetings Conducting Interviews Talking over the telephone Conferring with subordinates Holding business lunches Making Presentations Sending/Receiving mail In short, you see people communicating

Recent Research Findings

Over 225 business graduates ranked communications the most important area of knowledge, both for securing employment after graduation and for advancement and promotion once employed

Over 6000 people found that the most annoying habit

of bosses was poor communication and writing skills

Over 200 VPs reported they spend the equivalent of nearly 3 months a year writing letters, memos and reports. Over 1000 white and blue collar workers found that the most frequent cause of workplace resentments and misunderstandings is poor communication
80% of managers surveyed from 400 firms say most of their employees need to improve their writing skills but only 21% of the firms offer training in writing skills

Communication For All

Every organization from small businesses to MNCs
require efficiency in its communication network in order to survive and flourish

The objective of any communication

Is to achieve some specific purpose such as seeking information, socializing, giving directions etc is met when there is positive feedback. Feedback refers to the communicator paying attention to the effect of a message so that s/he knows what to do next The continuity of communication depends on giving and receiving feedback as well as storing data for future use

Management by Communication

Communication is a powerful
tool to be used skillfully towards achieving stated


Benefits of Effective Communication

Good communications is the lifeblood of

organizations because it

Aids decision making both speed and quality

Ensures effective operation of the systems

Enhances the organizations reputation

You ought to know that.

While knowledge, technical skills, experience and

organizational ability are all important to your career

advancement Communication is critical!

Achieving Clarity
Be clear about what you want to communicate
Deliver the message succinctly Ensure the message has been cleared and correctly understood Because Meanings sent are not always received

Yet it is not so easy

People have different wants, needs and attitudes.

These act as barriers

Attitude Cultural difference


Interference and distractions

Communicate positively
Breaking down barriers is one of the first
steps towards good communication

Be non-judgmental when trying to overcome

other peoples barriers.

We tend to perceive what we expect to perceive
i.e., we find what we look for!

The rest is either ignored or partially perceived.

Selective perception is common yet dangerous

leading to serious misunderstanding

Effective Communicators can..

Exercise Leadership
Inspire staff and colleagues to take action Obtain trust and respect

Have more fun with people

Get others to feel more confident about themselves Convey information easily and accurately Achieve their goals Reach their objectives

Bear in mind that.

Information and the ability to communicate effectively is


Everything you do and everything around you communicates messages We must learn to compete with all of the other messages out there

The challenge in todays world is to capture other peoples attention

Take advantage of all the modern skills/aids available to ensure that your message comes across as you intend it