Magic Your Way Eng

2

Agenda
· Ìntroduction
· Resort Benefits
· New Tickets
· New Packages
· Just for You
ÌNTRODUCTÌON

2erging Fa2ily Vacation Trends
· Recent research has shown that fa2ilies want
longer vacations.
÷ According to YPB&R's "Length of Vacations¨ study* conducted
on Septe2-er 30, 200, the ideal vacation is one of seven
nights or 2ore.
"Desired Vacation Twice as Long as the Real Thing" - 9/30/0 - PRNewswire

Ìntroducing Magic Your Way Vacations
· Beginning January 2, 200, new Walt Disney
World packages and tickets are 2ore
afforda-le and flexi-le, and easier than ever to
-ook.
÷ Tickets can now -e custo2ized to fit your clients'
unique vacation wishes.
÷ New packages put a weeklong vacation within the
financial reach of 2illions 2ore fa2ilies.
· A $100* vacation now includes:
÷ A stay at a Disney Value Resort for 6 nights/7 days
÷ The2e Park tickets for each day of their stay
* Based on Retail Pricing
6
Ìntroducing Magic Your Way Vacations
· After January 2, 200, you can -ook Magic
Your Way packages. Ìn the 2eanti2e:
÷ Up through January 1
· You can -ook our current packages (Disney's
DRAM MAKR Packages) and tickets (Disney's
Park Hopper PLUS Tickets)
÷ For xisting Reservations
· You can 2odify reservations to Magic Your Way
after January 2, 200
RSORT BNFÌTS

More Disney Resort Benefits Than ver Before
· The -est way to enjoy a week-long Walt
Disney World vacation is to stay in a
Disney Resort Hotel.
÷ Resort -enefits 2ake a Walt Disney World
vacation 2ore fun, relaxing and worry-free
than ever.
÷ Your clients will enjoy 2ore ti2e in the
Parks, 2ore dining options and 2ore 2agic
all around.
9
N Disney Dining
· By purchasing the new Magic Your Way
Package Plus Dining, your clients have
a convenient and afforda-le way to
enjoy two 2eals, plus a snack, at over
100 participating restaurants throughout
Walt Disney World Resort, for each
package night of their stay.
10
NHANCD xtra Magic Hours
· ach day one of the The2e Parks
opens an hour early or, as a new
feature, stays open up to three hours
later in the evening so Disney Resort
Guests can enjoy select attractions.
÷ Valid alt Disney orld Resort ÌD and
The2e Park ad2ission required.
11
Additional Disney Resort Benefits
· Stay Close to the Magic
· Uniquely The2ed Pools
· Co2pli2entary Transportation
· Ìncredi-le Disney Service
N TÌCKTS
13
All-New Tickets Offer a orld of Flexi-ility
1
Disney's Magic Your Way Passes
· Purchase the Magic Your Way Starter
Pass
÷ The -ase ticket
÷ Provides ad2ission to any one of the four
Walt Disney World The2e Parks each day
÷ xpires 1 days after first use
1
Disney's Magic Your Way Passes
· Add on any, or all, of the following options:
÷ Park Hopper Option
· Co2e and go through all four Walt Disney World The2e Parks on the
sa2e day, for each day of the pass
÷ Magic Plus Pack Option
· Choice of ad2ission to
÷ Disney's Typhoon Lagoon ater Park
÷ Disney's Blizzard Beach ater Park
÷ Downtown Disney Pleasure Island
÷ DisneyQuest Ìndoor Ìnteractive The2e Park
÷ Disney's Wide World of Sports Co2plex
· Nu2-er of Plus visits to Magic Plus Pack attractions varies with
length of ticket
÷ No Expiration Option
· Unused days never expire
16
Disney's Magic Your Way Passes
· Magic Your Way Premium Pass
÷ Ìncludes the Park Hopper and the Magic Plus
Pack Options
· No Expiration Option can also -e selected
17
Magic Your Way Starter Pass
· Provides ad2ission to any one of the four Walt Disney World
The2e Parks for each day of the pass.
1
Park Hopper Option
·
19
Magic Plus Pack Option
· Choice of ad2ission to
÷ Disney's Typhoon Lagoon ater Park
÷ Disney's Blizzard Beach ater Park
÷ Downtown Disney Pleasure Island
÷ DisneyQuest Ìndoor Ìnteractive The2e Park
÷ Disney's Wide World of Sports Co2plex
20
No Expiration Option
· Add this to any Magic Your Way Pass and
unused days never expire.
21
Magic Your Way Premium Pass
· Ìncludes the Park Hopper and the Magic Plus
Pack Options.
22
Magic Your Way Passes
· Custo2ize the ticket to 2eet your clients'
unique vacation wishes.
23
Maxi2ize Your Revenue
· Maxi2ize the length of the -ase ticket
product sold
· Add-on Park Hopper Option (especially
for shorter duration ticket products)
· Add-on Magic Plus Pack Option
(Premium Pass = Park Hopper + Magic
Plus Pack Options)
· Add-on No Expiration Option
2
hat's Changed
· A -ase ticket, the Magic Your Way $9,7907
!,88, is now availa-le. Choose fro2 1
through 7 days.
÷ The !ark Hopper Option can -e added to any
-ase ticket, any nu2-er of days.
÷ The Magic !us !ack Option can -e added to any
-ase ticket, any nu2-er of days.
÷ The No Expiration Option can -e added to -ase
tickets fro2 2 through 7 days.
· The add-on options can -e added in any
co2-ination ÷ just one, two or all three.
2
hat's Changed
· A greater price per day value is realized with
, 6 and 7 day tickets.
· The Magic Your Way Premium Pass includes
the Park Hopper and the Magic Plus Pack
Options.
÷ The No Expiration Option can also -e added.
N PACKAGS
27
Magic Your Way Vacation Packages
· Walt Disney World has strea2lined its
vacation package offerings:
÷ Magic Your Way Package
÷ Magic Your Way Package Plus Dining
2
Maxi2ize Your Vacation Package Sales
· Secure on-property resort stay + -ase Magic
Your Way Starter Pass (-ase Magic Your Way
Package with ticket equal to the nu2-er of
nights plus one)
· Capture add-on ticket options (following ticket
selling strategy)
· Upsell to Magic Your Way Package Plus
Dining
29
hat's Changed
· No 2ini2u2 night stay require2ent
· New dining package availa-le
· Si2plified package options
· Various ticket options availa-le with
packages
30
Benefits to You
· Ìncrease overall revenue -y -ooking longer
lengths of stay.
· The flexi-ility to asse2-le a custo2ized Walt
Disney World vacation that features the
a2enities your clients are 2ost interested in
and at the price point that works -est for
the2.
· Reach out to a new client -ase: those fa2ilies
that want to visit Walt Disney World -ut have
said it's not afforda-le.
31
Magic Your Way Vacations At-A-Glance
· The new Walt Disney World vacation offerings
put a weeklong vacation within the financial
reach of 2illions 2ore fa2ilies.
· The Walt Disney World vacation has -een
reinvented so clients can do Disney their way.
· New Disney's Magic Your Way Vacations
2ake Disney packages 2ore afforda-le,
tickets 2ore flexi-le, and easier than ever to
-ook.
· Availa-le to -ook -eginning January 2, 200.

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