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STERLING INSTITUTE OF MANAGEMENT STUDIES

MASTER OF MANAGEMENT STUDIES (MMS) 2nd

Year

SUBJECT:- STRATEGIC MANAGEMENT SUBMITTED TO:- PROF. SHIRISH BHAKARE SUBMITTED BY VISHAL G. 67 RAJESH R. 79 AKSHATA T. NIVEDITA P.
4/30/12

91 103 115

SANKET N.

“Education means all-round drawing out of the best in child and man – body, mind and spirit.” Mahatma Gandhi

4/30/12

INTRODUCTION TO THE EDUCATION INDUSTRY

Education is fundamental Right in India Control by:- Union government, State government. Provided by:- Private & public sector Funded by three levels:- federal, state 4/30/12 & local

  LITERACY LEVEL IN INDIA According to the Census of 2011. "every person above the age of 7 years who can read and write in any language is said to be literate". 4/30/12 .

MALE LITERACY RATE SOURCE: 4/30/12 Wikipedia .

FEMALE LITERACY RATE SOURCE: 4/30/12 Wikipedia .

Half of all women are unable to read or write. earning as little as 5 rupees/day.1 in 3 people in India are illiterate. Up to 100 million children may be out of school. • Literacy rate .FACTS • Over 268 million people in India don't have education Every second illiterate person in the world lives in South Asia and every third one of them lives in India. 4/30/12 . (2011) • Working Children – Over 13 million of the world's working children are in India.

• • 4/30/12 . (2010) Teachers/school – In 75 percent of schools there is only one teacher for several classes.• Dropout rate – 40 percent of kids don't even make it to class 5 .Only 1 in 2 children complete 8 years basic education.3 percent of GDP on education way below the international recommendation of 6 percent. Funding – India spends just 3.

MARKET SIZE SOURCE: 4/30/12 UNESCO .

4/30/12 .

M.A/C.A/B.D) Doctorate Level Program (PHD) 4/30/12 .S/M.Indian Education System   Elementary Education       Secondary Board Examination Secondary (SSC/ICSE/CBSE/AISE Board)     Senior Higher Secondary Polytechnics (Board Examination) Program)     Graduation Degree (B.M.A)     Master Degree (M.B.S/M.A)     Vocational Engineering/Degree/M.B.B.B.TECH/M.S/B.S (Diploma Master Degree (M.A/M.COM/B.

5 billion by 2015. Scientific research has been credited to various public institutions • 4/30/12 . Progress especially in Higher education.75 billion in 2011 and will increase to $2.GROWTH RATE • The private education market in India is merely 5% although in terms of value is estimated to be worth $0.

5 million children. • The DERP. which had opened 160000 new schools including 84000 alternative education schools delivering alternative education to approximately 3. • Sarva 4/30/12 Shiksha Abhiyan (SSA) 1996.PRIMARY EDUCATION GROWTH RATE • The District Education Revitalization Programmed (DERP) was launched in 1994. • This primary education scheme has also shown a high Gross Enrollment Ratio of 93–95% for the last three years in some states. .

 plus 1. 215 state universities. there are 1522 degree-granting engineering colleges in India with an annual student intake of 582. India has 20 central universities.HIGHER & TECHNICAL EDUCATION GROWTH RATE • As of 2009. including 1800 exclusive women's colleges. functioning under these universities and institutions 13 IIM 16 IIT • • • As of 2011.000. 100 deemed universities.244 polytechnics with an annual intake of 265. and other institutions include 16000 colleges.  4/30/12 .000.

  • Interest & Hobbies of students. 4/30/12 • • . Future scope in industry. • INDUSTRY OUTLINE Standard & Quality of education.Customers (students or parents) Key buying (selection) factors in education. Placements.

cost of land. Lack space (location). Availability of qualified professors. Approval from government bodies like: AICTE.ENTRY BARRIERS • Government rules & regulations & policies. Problem of funds. Problem of forming of trust. UGC etc. 4/30/12 • • • • • • . Infrastructure.

PROF Arindam Choudhary is dean of IIPM. • 4/30/12 .COMPANY PROFILE • IIPM (INDIAN INSTITUTE OF PLANING & MANAGEMENT).

COURSES OFFERED BY IIPM • Full time program in planning and entrepreneurship. IIPM International program -executive program -post graduate program 4/30/12 • .

SWOT ANALYSIS OF IIPM STRENGTHS • BRAND VALUE OF IIPM RANKED 5TH BEST B-SCHOOL IN INDIA INFRASTRCTURE BRANCHES IN INDIA(7) EXCELLENT ADVERTISING STRATEGY FACULTY PLACEMENTS 4/30/12 • • • • • • .

WEAKNESS • EXPENSIVE DOESN'T OFFER MBA OR BBA DEGREE NOT APPROVED BY AICTE • • 4/30/12 .

Get affiliated by AICTE/UGC. • • 4/30/12 .OPPORTUNITY • IIPM can start their branches in other part of India. Start new courses like MCA/BCA.

• 4/30/12 .THREATS • OTHER PRIVATE & GOVERNMENT BSCHOOLS. BETTER FACILITIES PROVIDED BY OTHER INSTITUTE IN LOWER COST.

• • 4/30/12 . DEMOGRAPHIC.SEGMENTATION OF IIPM IIPM HAS SEGMENTED ITSELF BY GEOGRAPHIC.

4/30/12 .TARGET • IIPM HAS PROVIDED A PLATFORM TO THE STUDENT WHO HAS NOT MADE TO THE IIMS JUST BY A NANO INCH.

MARKETING ASPECTS • DIRECT MARKETING: Courses offered through Business development executives. in newspapers. Seminars and Sponsorship for MBA Aspirants. Advertisement 4/30/12 television. Promotion on social networking websites like face book & twitter. magazines & • • • .

POSITIONING OF IIPM • POSITION IN MARKET WITH TAG LINEDARE TO THINK BEYOND IIMS 4/30/12 .

As per survey by national knowledge commission report higher education GER will rise 15% by 2020 required 15000 universities. 4/30/12 • • .India has shortage of around 10-12 lacs teachers in all forms of education. SETTING UP PLAY SCHOOL:.With increase in awareness & no mechanism in play school is one of the lucrative business SETTING UP PRIVATE UNIVERSITIES:.FUTURE SCOPE OF EDUCATION INDUSTRY • TEACHER TRAINING INSTITUTE:.

4/30/12 .• PRIVATE OPEN UNIVERSITIES & DISTANCE EDUCATION:-Popular among young workers/ professional who wants who want to pursue further education. the trend is growing in India.

Mid day meal. THE ISSUE OF QUALITY Dropout rate(40%).   • • A) 4/30/12 . DERP.Quality of countries Human Resource is depend upon literacy rate & education system UNIVERSAL EDUCATION:.SSA.RECOMMENDATIONS • LITERACY RATE:.

In some states like Madhya Pradesh. preferring to hire local ‘Volunteers’ on a pittance allowance and lower qualifications.The teaching profession is now in crisis. a third of all schools have no female teachers. The UNESCO EFA report 2005 states that “teachers are the strongest influence on learning” but today many are viewed by society as lazy and low value. 50 percent have no boundary wall. No Laboratories & computers labs for students.50 percent of all public schools have no common toilet.• TEACHERS:. the state has stopped hiring fully qualified teachers altogether. 4/30/12 • . INFRASTRUCTURE: . 10 percent of all schools only have one teacher. 85 percent of Secondary schools lie over 6km from the average home. Problem of load shedding.

The need for financing of higher education for students. PUBLIC PRIVATE PARTNERSHIP IN EDUCATION:.It is generally recommended that Governments spend 6 percent of their GDP (Gross Domestic Product) on education.• FUNDING: .3 percent.India needs to have a proactive demand based policy towards private higher Education including foreign institutions/universities desirous of setting 4/30/12 • . especially those coming from low income households needs special attention. India spends around 3.

THANK YOU…… 4/30/12 .

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