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Banashree Borah 1PI10MBA30

Why Mad Rush for Telecom ?? Large number of additions in telecom subscribers Low teledensity (depicting large untapped potential) Telecom Advantage 200 150 100 5.8 9.9 20 16 225.0 140.3 12.3 19.1 50 53 0 2002–03 2003–04 2004–05 2005–06 76 98.4 7.1 18.21 12 8 4 0 206 Telecom Subscriber Base 2006–07 2007–08 (as of June 2007) Teledensity GROUP 7 Teledensity (in percent) 250 24 Subscribers (in million) 2 .

COMPANY PROFILE .

.  To provide world class telecom infrastructure to develop country's economy. *VISION: To become the largest telecom Service Provider in Southeast Asia.MARKETING MISSION &VISION *MISSION: To provide world class State-of-art technology telecom services on demand at affordable price.

.SERVICES OFFERED BY B.L • Basic telephone service.N.S. • Internet • ISDN • Intelligent network • I-net • GSM cellular mobile • WIRLESS in local loop.

390 MILLION (3) 35.06 MILLION GSM SUBSCRIBER (5) 2.99.BUSINESS DEVELOPMENT (1) TOTAL TURNOVER OF Rs.5 MILLION INTERNET CUSTOMER .820 MILLION (2)TOTAL PROFIT OF Rs.1 MILLION BASIC PHONE SUBSCRIBER (4)46.351.

DemoDemographical Environment Demographics Demand for VAS & Broadband services Among Youth 28 % Urban Population Aspires Classification of Indian Population Rapid Urbanization Rising Income level 21% 41% 38% Seekers & Strivers Global Indians Source: Mckinsey Report .

Tata 3G – Value added services potential still to be tapped fully 2G/3G – GSM Currently commands 70% of mobile subscribers in India VoIP Technology CDMA WIMAX .Technology Technological Environment 2G/3G CDMA – Already there are big players in this segment Reliance .

v Promoting the product. v Producing a product with the appropriate features and quality. . service or idea customers want. Selling is one activity of the entire marketing process. Marketing process is broad and includes all of the following: v Discovering what product. v Selling and delivering the product into the hands of the customer. Selling is the act of persuading or influencing a customer to buy (actually exchange something of value for) a product or service. spreading the word about why customers should buy it. v Pricing the product correctly.Marketing Process.

 BSNL has recently bagged 80% of US$ 580 m (INR 2.500 crores) Rural Telephony project of Government of India.  MTNL was present only in Mumbai and New Delhi.PRESENT AND FUTURE  BSNL was the only telecom service provider in the country.  5 million Broadband connectivity by the end of 2007. .

9 million.  BSNL's nearest competitor Bharti Airtel is standing at a customer base of 62. 2009) BSNL has added 8.1 million new customers in various telephone services taking its customer base to 75.00 million by March 2014.CHALLENGES  During the financial year 20082009 (from April 1.3 million.56 Million customer in March'2009 is planned to be increased to 16.  The Broadband customer base of 3. 2008 to March 31. .

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