SWOT for Donner .

Donner SWOT Analysis Strengths • Experience of Donner’s engineer in electronics industry • SMOBC process gives denser circuit pattern and good reliability • Employees can do more than one job • Installation cost minimised by production layout • Expensive equipment preserved in new facilty because of planned layout • Full plant space utilization • Small orders have ~0 return rate and meet deadlines • Offered 4-day rush orders Weaknesses • Daily shift bottleneck • No evaluation of shop productivity • Machine idle for a lot of time • Job methods not ideal for production and quality standards • Labor hour not accounted for time spent on reworking • Customer returns increasing from 1 % to 3 % • Shipment averaged nine days late • Failure in maintaining quality standards and delivery dates • Failure to complete required operations thus having returned orders .

Strengths • Experience of Donner’s engineer in electronics industry • SMOBC process gives denser circuit pattern and good reliability • Employees can do more than one job • Installation cost minimised by production layout • Expensive equipment preserved in new facilty because of planned layout • Full plant space utilization • Small orders have ~0 return rate and meet deadlines • Offered 4-day rush orders .

Weaknesses • • • • • • • • • Daily shift bottleneck No evaluation of shop productivity Machine idle for a lot of time Job methods not ideal for production and quality standards Labor hour not accounted for time spent on reworking Customer returns increasing from 1 % to 3 % Shipment averaged nine days late Failure in maintaining quality standards and delivery dates Failure to complete required operations thus having returned orders .

Opportunities • Increaseing use of electronics • More demand for Printed circuit boards • Increase in sales Threats • • • • • • New entrants in manufaturing PCB market Competitors offer 4-week delivery on small orders Customers producing their own PCB through captive centers Technology fluctuations affect the demand of PCBs Customers call to change design after ordering or production Quality standards varies from customer to customer .

Strategies •Deliver on time •Match customer needs •Report order status Financial •Recover expensive machinery purchases •Increase shareholder value •Cover installation costs •Maximize profits and minimize costs Customer Learning Growth •Produce high quality PCB Process •Process feasible order •Keep a small batch of raw material •Create quality control system •Capture information from Schnabs. Flaherty and Altmeyer •Improve employee skills •Solve design issues •Improve information flow •Keep advance machinery •Train employees on new technology .

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