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MARKET LEADERS-SOME

EXAMPLES, THEIR STRATEGIES

-VIGNESH KARTHIK S.A

INTRO

INTRODUCTION

India's largest Fast Moving Consumer Goods company with 100 factories across India.
In 1931, first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). HUL formed in November 1956; The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited. one of the country's largest exporters and recognised as a Golden Super Star Trading House

The mission add vitality to life.

Personal wash

Lux, lifebuoy, dove Pears, rexona, breeze,

Laundry

Surf excel Wheel sunlight

Skin care

Fair & lovely Ponds vaseline

Hair care Hindustan unilever ltd Oral care

Sunsilk Clinic

Pepsodent closeup

Deodorants

Axe rexona

Color cosmetics

lakme

ayurvedic

ayush

CONTRIBUTION TO DIFFERENT SECTORS

74.3%

MARKETING STRATEGIES OF HUL FOR URBAN INDIA


Adopted Total Productive Maintenance(TPM) to meet zero error, zero loss. Focuses on short supply chain for distribution.

To meet the every needs of people everywhere.


Also uses Direct selling channel(HUN), franchisee to reach everyone e.g. Aviance, Ayush. Build segments & market for the future where Unilever has strong expertise.

MARKETING STRATEGIES OF HUL FOR RURAL INDIA


For long term benefits, HUL started Project Streamline in 1997. Appointed 6000 Sub-stockists that directly covers about 50,000 villages & 250 million customers.

Integrate Economic, Environment & Social objectives with Business agenda. Project Shakti, partnership with Self help groups of Rural women & covers 5000 villages in 52 districts in different states.

Corporate social responsibility Providing education on health and hygiene

Women empowerment Water management

Rehabilitation of special or underprivileged children


Care for the destitute and HIV-positive Rural development. Plays active role in natural calamities

EVERYDAY I WILL SELL. EVERYDAY I WILL EARN. MONEY. RESPECT

Started in 2001, Shakti is HUL's rural initiative, which targets small villages with population of less than 2000 people or less.

micro-enterprise opportunities for rural women


Providing health n hygiene education through shaktivani program ishakti portal Shakti has already been extended to about 15 states ,80,000 villages in with 45,000 women entrepreneurs and generating Rs.700-1000 per month to each women.

It can be branded as a regional leader for umbrellas. Competitors are not near to the growth of POPY. Annually they design new varities of design They experiment regularily in their design Main potential market is school students

HOW THEY BECAME LEADERS???

By adding new features to their design It became more than just an umbrella. Every year they introduce new models to attract kids.

POPY NANO
6 Fold, first of its kind 16 CM, Smallest ever Expands 105 cm,largest expansion

Foundation Locations Headquarters

Steve Jobs Steve Wozniak

Founders
Employees

Ronald Wayne

Products
Software
Quicktime

Apple DOS iPhone / iPod OS

Online Hardware Notebooks iPods

Mac OS X iLife / iPhoto / iMovie / iWork


Logic Pro

Products
Software

Quicktime
Online Hardware Notebooks iPods

Products
Software Quicktime

iTunes Store
Online
Hardware Notebooks iPods

App Store

Products
Software Quicktime Online

Hardware
Notebooks iPods

Products
Software Quicktime Online

Hardware

Notebooks
iPods

Macintosh Portable PowerBook iBook MacBook MacBook Air MacBook Pro

Products
Software Quicktime Online

iPod
iPod Touch

Hardware
Notebooks

iPhone iPad

iPods

Marketing Mix Strategy


Product
Full year warranty along with an optional three-year Apple Care warranty Same taste as all other Apple products Special edition version to be launched (including the iPhone Beatles edition celebrating their 40th anniversary)

Executive Summary Situational Analysis SWOT Analysis Marketing Objectives Marketing Strategy Marketing Research Implementation Budget Control

Launching a cheaper version in 2008 with less advanced features along with a more advanced version for professional use
Adding the following features to the iphone (large disk storage capacity, lower weight, thinner device, long battery life, 4G wireless, GPS and improved camera)

Marketing Mix Strategy


Price
Set the base model at a cheap price of $349

A more advanced model for $399


Special limited edition Beatles iPhone for special prices Generally lower our prices to ensure we establish market dominance in as short of time as possible

Executive Summary Situational Analysis SWOT Analysis Marketing Objectives Marketing Strategy Marketing Research Implementation Budget Control

Marketing Mix Strategy


Place
Massive rollout worldwide at all reputable major retailers

Massive rollout Online, Showrooms and in all cell phone providers


All Apple Stores the Apple website will dedicate themselves to the iPhone Eye catching displays will be found at all physical stores featuring the iPhone to make the product stand out from the pack Apple Stores will have the iPhone on display a full month before its worldwide release

Executive Summary Situational Analysis SWOT Analysis Marketing Objectives Marketing Strategy Marketing Research Implementation Budget Control

Marketing Mix Strategy


Promotion
Integrate Apple message of revolutionary communications and audio/visual experience together in all media advertisements Differentiate the iPhone against others is the touch screen functionality Emphasize Apple brand prominently and associate the iPhone with the iPods groundbreaking lineage Original but tasteful advertisements at the same time A massive TV campaign is planned before launching the iPhone featuring a soon to be legendary ad to be the talk of the country

Executive Summary Situational Analysis SWOT Analysis Marketing Objectives Marketing Strategy Marketing Research Implementation Budget Control

Advertising will be appearing on a regular basis to maintain general public awareness

PRODUCTS Voltage Stabilizer Wiring Cables Pumps & Motors Geysers Solar Water Heater. Fans UPS Power and control cables Digital UPS

Strategies of V-Guard
They entered the market as INNOVATORS. First to introduce stabilizers. Successful in creating loyalty among the customers. Their brand image as the caption saysTHE NAME YOU CAN TRUST

Product diversification