WAMY seminar for secondary students 4th -10th August 2006 at WAMY HIGH SCHOOL

with the modern technology. (Q: 96:4) • The third stage. television. magazines. human message could easily be spread around the Globe through print media such as Newspapers.Introduction • The first and basic equipment used to give message to others was the human voice. VCD. film. what may be referred َْ ِ ‫َم‬ in the Qur’an as ِِ‫ “ الَّذِي علَّ ِ بالقلَم‬he who taught by the use of the َ pen”. DVD. audiocassettes. internet. the human voice developed to communicate to others was through the electronic media. • Next means for communicating the message was by writing. mobile phone etc. • Today. which eventually developed to phonetic alphabets. . videocassettes. CD. booklets and electronic media such as radio. books.

• To examine the importance of media in Da’awah under the age of Globalisation. • To establish its negative representation of Islam and Muslims.objectives The purpose of this paper therefore is: • To investigate the impact of Media on the youths. • To present Islamic approach to the Media. .

while Media means communication. (Hornby. Mass and Media. Mass communication or Mass Media therefore is a process of communicating to a huge number of people. The word Mass means assemble of people. This critical age is when children like to think they are independent of their parents. At this time.Definitions of the key words • Media or Mass media:The word Mass media is a combination of two words.765) • Youth:The Age of youth is over 16 years old. . parents must handle their children with great care. 1989.

7% of Anglicans.000 pupils of 9 and 10 years old.The impact of Media on Youth • Muslim youth have recently been identified as the largest group of Television Junkies and the most affected group in Britain compared with teenagers of similar ages but from different backgrounds. The above mentioned research showed that over 30% of Muslim teenagers watched more than four hours of television daily.p. (Hasan. • A Professor at the University of Wales published a research in 1996 explaining the impact of television on nearly 21. compared with 20.1% of Sikhs. 16% of Hindus and 29. 16.64) . 27% of Roman Catholics. 1998.1% of Jews.

the flowing can best illustrate the impact of television at the beginning of our discussion on the media and its impact on the Muslim youths: . which is a duplicate of the western mass media.• Based on the local mass media in our country.

by presenting. TV promotes laziness and passivity or obedience.p. moods of dress. (Shorter. free mixing between men and women.72) • spreading the ideals of Euro-American society. • It also teaches a drug culture. • Apart from immorality and violence. film stars and pop stars who are notorious drug addicts as role model for the youth. A. (Lowery. are some of TV impacts on the Muslim youth today. as the case with “Kwasa-Kwasa” and “Ndomboloo”. 245) . 1997. • Presenting sexually music and sex-driven dancing of necked women.Immorality and Violence in the Media • Encouraging the use of Condom. • boys/girls’ relationship that could easily lead to adultery and fornication. • Teaching western cultures.p. 1995.

• That Muslims are barbaric.Negative Representation of Islam and Muslim • That Islam is a religion of Arabs.p. • Crown Prince Abdallah of Saudi Arabia said: “the greatest threat to his county was the rise of Islamic fundamentalism among the youth. 1997. ignorant. intolerant. terrorists. • That Islamic fundamentalism is a threat to the world peace. fundamentalists etc.119) . uncivilized.” (Huntington. closed-minded.

p217 ) • The most dangerous negative representation of Islam in the western mass media today. if declining. is the failure of BBC.” (Ibid. different civilizations whose people are convinced of the superiority of their culture and are obsessed with the inferiority of their power. CNN and other western channels to present correct information about Palestinian uprising (Intifadah). It is Islam.• Hence. the major mission of the media general and western mass media in particular is to fight Islam as Huntington put it: “The underlying problem for the West is not Islamic fundamentalism. power imposes on them the obligation to extend that culture throughout the world. These are the basic ingredients that fuel conflict between Islam and the West. It is the West. Department of Defence. The problem for Islam is not the CIA or the U. .S. different civilizations whose people are convinced of the universality of their culture and believe that their superior.

They have no apparent attached believe by which to be recognized. and men of any profession. 2002. editors. or of one religious faith. they are businessmen. or ministers of darkness.10) .p. that of angels of light. • What is Jesuits? The Jesuits is a secret society. our local media. to achieve their goals…” (Hughes. politicians. they are about in all your society. is a duplicate of the western mass media. and a thousand times more dangerous. lawyers. a sort of Masonic order. with super added features of revolting hateful. Unfortunately.Who owns the Media? • Almost all the Western Media is owned and controlled by the Jesuits. They are not merely priests. They can assume any character.

You know it. There is not one of you who dare (risk) to write your honest opinions. as an independent press. Our talents.• • Because of their control on the Media. and I know it and what folly is this toasting an independent press? We are the tools and vassals of rich men behind the scenes. According to John Swinton. to fawn at the feet of mammon. and I know it. and any of you who would be so foolish as to write honest opinions would be out on the streets looking for another job. they pull the strings and we dance.125) . Chief of Staff for the New York Times in 1953 at a New York Press Club. to lie outright. and to sell his country and his race for his daily bread. you know beforehand that it would never appear in print. at this date of the world’s history. We are intellectual prostitutes. p. I am paid weekly for keeping my honest opinion out of the paper I am connected with. The business of the journalists is to destroy the truth. our possibilities and our lives are all the property of other men.” (Hughes. Others of you are paid similar salaries for similar things. said: “There is no such thing. to vilify. You know it. before twenty-four hours my occupation would be gone. 2002. in America. We are the jumping jacks. there has never been independent and free journalism in the world today. to pervert. and if you did. If I allowed my honest opinion to appear in one issue of my newspaper.

programmed to encourage intelligent and committed Muslims to embark on study and training in all branches of the media. Islamic organizations should establish a scholarship. • To call the possessors of that military might to Islam through media. Islamic FM radio/TV and library. set light.The Importance of Media in Da’awah & Islamic approach to it. Internet. through new technology such as web set. Mosques should be the first places to introduce the Media communication programme. • • .

• It is not enough to be up to date with the latest technology. Muslims should be ahead of the rest of the world in the ways they use that technology to convey the Islamic message. • Islamic institutions should introduce practical short courses in the use of the media for the benefit of Islamic workers and committed Muslims who have a talent for Da’awah.• Islamic organizations and committed Muslims in the media should hold regular joint workshops to introduce strategies for the effective presentation of Islam in the media. . so that to enable their Da’awah skills to be useful through media.

Conclusion .

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