A PROJECT ON “SYSTEMATIC STUDY OF CHANNEL OF DISTRIBUTUON OF ULTRATECH CEMENT WITH SPECIFIC REFERENCE TO CHANDRAPUR CITY”

Submitted By

Mr. Ajit B. Umare
B. B. A. (Final Year) 2010- 11 Under the Guidance of

Prof. Miss. Kavita Hingane
SARDAR PATEL MAHAVIDYALAYA CHANDRAPUR

Orient cement has 16 dealers. UTCL has more levels of marketing channels compared to another cement manufacturers. d) Financing.CHANNELS OF DISTRIBUTION DISTRIBUTION CHANNELS : Distribution channels are systems of economic institution through which a producer of goods. ACC cement has three dealers who directly deal with customer. competitors and other forces and actors in marketing environment. acquisition and allocation of funds required to finance at different levels of marketing channels. b) Promotion : By persuasive communications with customers personal selling and displaying the product in windows. It is a single level distribution channel. a) Information :. Where as UTCL has three level marketing channels . delivers them into the hands of users. Distribution channels perform functions of follows.It provides information for market research about potential and current customers. c) Nigotitation : Distribution channels negotiate for final price. Manikghar cement has 46 dealers. e) Risk taking and physical possession. In the case of Chandrapur district. f) Title : Actual transfer of ownership from producer to another party.

Company have to improve quality. Manikgarh. .About competitors: Now a days there are various cement companies are available in the market like ACC. Orient etc. Ambuja. Murli Agro. Hence Ultratech cement have many competitors in this sector. marketing strategy and Channel of distribution to satisfy the consumers and to increase the sale of the company in Chandrapur city. Therefore it is necessary to maintain the quality and price of the cement to compet with other companies. Binani.

OBJECTIVES OF THE STUDY 1. To know about the distribution channels of the company. 2. Study the recent trends in the cement plant. And demand for the product of the company. 6.. 4. To know about market of the cement sector. 8. 9. Various products of the company and competitors. For self development. . 3. To know that company has been achieved its sales target or not. To analys the objectives target and existence of advisor in Ultra Tech Cement Co. Awarpur. 5. 7. To study cement sector.

2. Disperses this assortment to consumers on industrial buyers the middle man are specialists in concentration. The channel of distribution is very important to the producer and the consumer. . form and possession utilies the channel of distribution helps in making products available at the right time in the right place and in the right quantity. equalization and dispersions. 3. Collects the output of various products.IMPORTANCE OF THE STUDY 1. place. They create time.

is very high in the Chandrapur city. Ultra Tech Cement Ltd. . is one of leading cement industry in Indian market having the maximum market shares. The sales value of the company is also high in the market. The sales are also very good in the Chandrapur city. Ultra Tech Cement Ltd. Ultratech Cement Ltd. manufactured 2 types of cement : 1) 43 Grade 2) 53 Grade Cement is the most important part of construction sector. is India’s largest Company. because Ultra Tech Cement Ltd. The demand for the cement of Ultra Tech Cement Ltd. manufactures the cement in large scale and every year increase the cement production.HYPOTHESIS: I have chosen the Ultra Tech Cement Ltd. Ultra Tech Cement is more popular than any other industry they provide very good quality of cement.

30% dealers having monthly sale of 50%. 5% dealers having the monthly sale of 25%. Hence this question is introduced in the questionnaire. About the Monthly Sale 25% 5% 30% 40% 25% 50% 75% 100% . No. Sr. 40% dealers have the monthly sale of 75% and 25% dealers doing the sale of 100% Thus it is concluded that monthly sale of Haldiram snacks in very good in Chandrapur city.DATA ANALYSIS: 1) About monthly average sale of Haldiram snacks: To know the market position of sales of Haldiram snack it is neceesary to know the monthly average sale of Haldiram snacks. Options Percentage 1 25% 05% 2 50% 30% 3 75% 40% 4 100% 25% From the above table it is found that.

UltraTech Cement replaces the brand name L&T Cement.INTRODUCTION TO COMPANY Ultra Tech Cement Limited. The Group has intstalled capacity of 18. two of which is located in Sri Lanka. what was earlier L&T cement. said. a key task was to re-launch the products under a new brand name and yet assure the customer that product values such as quality and technological superiority remained unchanged. Africa. It also exports in small quantities to Bangladesh and some European nations. So when the Aditya Birla Group acquired the cement division of L&T. The Group exports to Indian Ocean. the new brand UltraTech Cement was launched across the major cities of India. Towards this end. Mr. today’s brand builders would put high stakes on a name. essentially. Announcing the launch of the new brand at a press conference. So. The Group’s principal activities are to manufacture and market clinker and cement in India.” . UltraTech Cement Ltd. now transforms into UltraTech Cement. Europe and the Middle East. “Nothing has changed except the name. Chairman.2 million tonnes per annum comprising 5 integrated Cement Plants. Kumar Mangalam Birla. With due respect to the great dramatist. supported by 6 Grinding Units and 3 Terminals.

The following things must be clear before the research proceeds on: Nature of Study: l What is the study about? l Why is the study being earned out? l Where will the study be carried out? l What type of data is required? l What period of time will the study include? l What will be the sample design? After the nature of the study is formulated one has to think of the methods by which the data is to be collected. . there are various methods of collecting of data but it is not advisable and even not possible to use all the methods. cause difficulties in choosing the methods to deal with the problems and thus sets the limitation on the use of any method.METHODS OF DATA COLLECTION: Methodology is very important work in the research but before important to formulate the nature of the study. because different problems.

About brand of cement: Sr. No. 1 2 3 4 Options Ultratech Ambuja ACC Not applicable Percentage 65% 15% 10% 10% Awareness About Brand of Cement 10% 10% 15% 65% Ultratech Ambuja Manikgarh Not Applicable .

3. 1. Options Overall quality Price Credit Percentage 80% 15% 05% About Customers Expectation 15% 5% 80% Overall quality Price Credit . 2.ABOUT CUSTOMER’S EXPECTATION: Sr. No.

Maximum customers have seen advertisement of cement products. Maximum customers have knowledge about Ultratech Cement. Maximum customers said that their dealer/stockiest/retailer provide special facility. Most of the customers are satisfied with services provided by the stockiest. Maximum customers get transport facility from retailers. Maximum customers pruchases Ultratech cement . Maximum retialers said that overall quality of cement should be improved. Maximum customers said that their stockiest/retialer/dealer gives them facility of easy installment.FINDINGS 1) 2) 3) 4) 5) 6) 7) 8) 9) 10) Maximum customers are aware about the grades of the cement. Maximum consumer said that advertisement increases the sale o product. .

5) . Ultratech cement company has very good chanel of distribution which has increases the sale of cement in Chandrapur region. Investigation was made throught the chapter and following conclsion are emerged from the survey. Company has to improve their marketing structure so that cement of the company can reach to the ultimate consumer. It was presumed that the cement sales are promoted basically through advertising.CONCLUSION Under the present study survey of the Chandrapur market is made. Company has most effective retailers chain in the city hence Ultratech cement is easily available in market. Customers in the Chandrapur are satisfied with the quality and various services provided by Ultratech Cement. 1) 2) 3) 4) Advertising particularly on cement is now one of the most important tool for the sales promotion.

Company has to conduct some awareness programme for peoples. 2) 3) 4) 5) . Company has to show peoples that they are the manufacturers of best quality of cement. Company should give more concession in rates to retailers and dealers which will increase the profit margin and which will motivate the retailers to sale Ultratech Cement.SUGGESTIONS 1) Local dealers must maintain fair relations with the old customers in respect of service after sales terms and condition. Company has to provide some new variety in cement so that the sale of the company can be increased. promptness in attending the problems.

..Thank You.! ..

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