BY: 71 Nishit Patil. 72 Nouman Khan. 73 Paresh Jain. 74 Parvaz Shaikh. 75 Prashant Verma.

76 Pratik Bacche 77 Pratik Saraiya 78 Priyanka Baheti 79 Purvesh Alandikar 80 Riddhi Dalal.

4/30/12

Click to edit Master subtitle style

4/30/12

In 1990 Burger King launched “B K Broiler”.a flame-broiled sandwich Ø For health conscious customers it switched to vegetable oil for frying french fries Ø The campaign “have your way “ was changed to “Your way .right way” Ø Launched crisper French fries in 1999 to compete with Mc Donald’s French fries segment Ø Click to edit Master subtitle style Market Share 1993 4/30/12 .

burger chains like KFC . 4/30/12 .More Trouble By 2000 all three major players faced tough competition from non.Pizza Hut etc.

burger king came out with 99 cent menu with 11 items VS 4/30/12 .CRISIS RECOVERY In response to Mc Donald $ 1 Menu .

The smaller whopper in the value meal was considered to have cheapened the quality of whopper brand image 4/30/12 .Whopper Jr.

4/30/12 .

632 Smoky BBQ Chicken Baguette 234 / 380 = 0.093 Santa Fe Chicken Baguette 31 / 380 = 0. ®.082 Most Food/ Calories Savory Mustard Chicken Baguette 240 / 380 = 0.Burger King Lowest Calories Whopper Jr.082 Smoky BBQ Chicken Baguette 31 / 380 = 0. w/o Mayo 310 Hamburger 310 Veggie Burger w/o Mayo 310 Most Protein/ Calories Chicken Whopper® w/o Mayo 38 / 410 = 0.616 Santa Fe Chicken Baguette 233 / 380 = 0.613 * Weight in grams .

Burger King In 2002 Burger King was sold to New owners appointed Bradley Blum as the new owners of the company 4/30/12 .

Some complained that the franchisee complaints has led to too many shifts in CEO’s which is changing the ad agency frequently Y & R advertizing agency was chosen to take over the advertizing activities of company Amerking the largest franchise sold all its 364 outlets Another major franchisee Carrol’s reported a drop in sales by 66% Blum In Action 4/30/12 .

99 under the new campaign “Everyday's right pricing” 4/30/12 .Blum changed the advertizing agency from Y & R to Crispin Porter + Bogusky Blum In Action Blum did not allowed any more price reductions and discount but reduced number of items in cent value meal After the focus group conducted by company the final price of decided was $1.

000 making Burger King a much more affordable option than most in its class 4/30/12 .000 and the total investment could be as low as $300.Franchise Restructuring Initiative Burger King aimed at assisting the franchise in paying debts They concentrated on restorant opening and profitability Hired Trinity Capital ( financial service firm)as a part of this initiative Burger King shut down all underperforming franchise in the country(around 120 were closed) How Much Does a Burger King Franchise Cost? Franchise Fees is a flat $50.

and unsurpassed on-going support.This is the least expensive of the super chains and although it can still run into the high 6figures. excellent market research and handholding by the company insures profitable sites before start-up. friendly Burger King makes you at least feel like you can afford it. Ø Cons Ø Although Burger King is not consumer's first fastfood choice. Affordable . Burger King earns 4. Ø Special Incentive Programs .Pros ØFranchise Fees .5 percent royalties on sales as opposed to the more traditional 6%.MinorityFran Participant. 4/30/12 .Lower than normal franchise fees.

Replaced popular frame boiled campaign with fire grilled Ø Ø Burger King Open fry concept was totally new Blum revived ad campaign 60 sec TV commercials were planned Ø Ø “Have it your way “campaign was relaunched CP+B relaunched Burger king with BK ligo on all cups and the bags in resturant Ø 4/30/12 .

therefore. is set to enter the Indian market. Delhi-based DLF.Burger King to enter with DLF Rishi Raj. Anandita Singh Mankotia The world's second-largest burger chain. Ø When contacted. Ø By entering into a joint venture with a real estate company. India. the $2..3-billion Burger King of the US. a DLF spokesperson said that the company was talking to many prospective partners. Ø The company is tying up with the country's largest real estate company by value. ØThe fast-food chain is expected to begin its South Asia foray with India and then. 4/30/12 Ø . marks a departure from its usual strategy. Regulations allow up to 51% foreign direct investment in single-brand retail.. but that nothing has been finalised. in a 51:49 joint venture.

4/30/12 .

and in a cleaner environment than our competitors” The Team John W. Chidsey (Co-chair) Alexandre Behring (Co-chair) Ben K. Wells (CFO)[ 4/30/12 .Our Business Model Mission Statement "We will prepare and sell quick service food to fulfill our guest's needs more accurately. courteously. quickly.

Ø Expand product line by introducing more items and diversification Ø Frequent periodical reviews of distribution and hygiene Ø 4/30/12 .Future Plans Boost sales and strengthen its market in India and South Asia.

Competiti on Mc Donalds Wendy’s Subway Yum! Brands Drive-through 4/30/12 .

ØWhopper Bars — which offer an assortment of burgers. since the recession started in December 2007 Gimme a Whopper.FUTURE GOALS Promote ‘eating – in’ habit of costumers’ meal trend that's accelerated in the U. toppings and beer 4/30/12 .S. fries — and a beer.

It's hoping its target market of adults ages 18 to 34 can lead it back to double-digit revenue growth Ø in restaurants they have torn down and completely rebuilt with the newer look. Hence our plan is to promote more of such franchises in the future Ø 4/30/12 . Ø The new interior will rotate red flame chandeliers. highdefinition TV-screen menus and a more industrial feel to the walls.Burger King is in a fast food battle. incorporating red brick and corrugated metal. sales have rocketed up 30 percent.

FINANCIAL PLAN I have made financial plan we will show in excel sheet Also we will be presenting a video the link of which is: 4/30/12 .

Presented By Group 71-80 Click to edit Master subtitle style MMS-B 4/30/12 .

¯ n¯½f° f €f°n¾ n¯½f°¾f¾ ¯f° ¾€¾°.

#¾n¾nf°–°– f f– °n €  °  f  °–f– °nf¾n¾ °f   f  °– fn ¾ €n¯½f° ¯ °–  f– ¾€f°n¾ ¾ f¾ ¾ ° ¯f©€f°n¾ .

f#¾  ½ f ½°¾f ¾  .

¯ nf°–  f  °–f– °n€¯ .

¾½°9 + –¾ ¯  °f f°¯ ½n  n°¾f°  ¾n°   n °¯ € ¯¾°n °f ¯ f €  €n¾–½n° n  n¯½f° €°f½n € n  f¾ °  ° nf¯½f–°#  f ¾–½n°–# .

f°n¾  ¾n°–°f – °–f¯ ff¾¾¾°– €f°n¾ °½f°– ¾ @  n°n °f ° ¾f° ½ °°–f° ½€f   @°.

f½f%€°f°nf ¾ n €¯%f¾f½f€¾ °f – °–¾ °f° ½ €¯°–€f°n¾ °  n°%f°   n¾ % .n ¾f – °–f°n¾ .

¾" f°n¾  ¾¾f€f f°  f° ¾¯ °n  f¾f¾ ¯f°– – °–f¯n¯  f€€ f  ½°f°¯¾°¾nf¾¾ .

9¾ f°n¾  ¾  f°°¯f€f°n¾ € ¾  –  °– f°¾ ½ n °f ¾°¾f ¾f¾½½¾   ¯ f °f  €€ f   @¾¾  f¾ ½ °¾ € ¾½ nf°¾ f° f–nf°¾°° – €– ¾ € °  – °–¯f ¾f f¾€  nf°f€€  ½ nf°n ° 9–f¯¾ .°f° 9fn½f° f°  °¾½f¾¾ ° –°–¾½½ .

°¾  – – °–¾°n°¾¯  ¾€¾€f¾ €  nn  n  °¯f  ¾ fnf° f°  °–   n¯½f°°¾ ¾½€f  ¾ ¾ € ¾f ½  .

 ½fn  ½½f€f¯   nf¯½f–°€ – ½ °€n°n ½f¾f°   ¯  f nf¯½f–°¾ n@In¯¯ nf¾   ½f°° #f f#nf¯½f–°f¾ f°n .

9+  f°n – °– – °fn½¾f°    f–¾° ¾f° .

f°f  @  ¾¾ n° f– ¾ – nf°    ° – °–€ D ¾ ¾  °  ° f°¯f    @ n¯½f°¾°–½ n° ¾f– ¾ f ¾f n¯½f°  f   f¾  °f ©° °  –f°¾f½ € –°  n° ¾¯ °°¾°– f°  f    ° °–°f©° ° f f ¾f n¯½f° ° f   €  ¯f¾f ½f €¯¾¾f¾f –  J °n°fn f¾½ ¾½ ¾°¾f f n¯½f°f¾f°–¯f° ½¾½ n ½f° ¾  f°°–f¾ °€°f¾  @ €f¾ € nf°¾ ½ n  –°¾¾f€f° ff°  ° . – °– °  ¾ f© °f° f °–.

 °–¾  ° °f°f ¾ ° ½ n €€  °f°¾  f–  – ¾ €f¯   n¾¾f° n ¾½ nff  ¾°– f° f½½ f  °–f°  n¯¯ nf¾  €€  °f¾ ½€  €€  °f½  –°–% %n°¾¯ ¾ –¯ ° J f° ¾¾ ¾ J f  ¾f ¾f½½ f  ¾¾ ¾ °f°.n°f ¾ ½¾¾    f f¾¾nf°½  °¾  ¾¾ €f°° °f°ff½½ f  f° °–  f  ff°n¯½ ¾  ¾¾ nf¾°f°   °f¾¾ ½½° ¾  ¾ff ½ n¯½ ¯ ° f°  f° ¯½ ¯ ° .

f° ½f° °¾ff°  ½  ° ½½° ¾  @ f¾ – ½n ½ n¾ °– °¯ ¾– n¾ € n¾¾ f ¾°–– f°¾f° f  °€f°  fn°n °¾f¯°– – ° f½ n  n n .

.¾¾°f ¯ ° J ½ ½f f° ¾ n¾ n € €€– ¾ ¾ ° ¾¯ fnnf  n n ¾ f° °fn f°  °°¯ °f°n¯½ ¾# @ @ f¯ °J .

 ¾  %.

 nf%  f°  °–%.

 nf% ° J ¾%.

% .

 ¾¾f ¾f° ¾ °– °¾¯f °° ff°  ¾f  ½f° ½ n°  ° n°–¯  ¯¾f°   ¾€nf°   °½  nf  ¾€ ¾ °f° – ° .

n°f ¾ J ° #¾  f ¯" f° ¾  – ..

9¯ # f°– °#f €n¾¯ ¾#¯ f ° f ¾ fnn  f ° D  ¾°n   n ¾¾°¾f ° n ¯   ¯¯ fJ½½  € ¾ J½½  f¾ f°   f° f  n€€ f°f¾¾¯ °€ – ¾ ½½°–¾ .

 – °–¾°f€f¾€  f  ¾½°–¾f– ¯f  €f ¾f– ¾nf° f  fn   –  °  – ° ¾ff°¾ f ° °f° n¯½     °   ¾f ¾f n  ½½ n ° @ ° ° f  €f¯ nf°  ¾ – €°° @I ¾n °¯ °¾f° f¯ ° ¾f€  f¾  °n½f°–  nf° n–f ¯ f  °n  ½f°¾½¯ ¯ €¾n€f°n¾ ¾°  € .

f ¯f €°f°nf½f° ¾° n ¾  ¾  ½ ¾ °°–f  °€n¾ .

. .9 ¾ °   ½  .

Sign up to vote on this title
UsefulNot useful