“A market leader in Home Appliance Industry in Pakistan.

Dawlance is a well know home appliance company in Pakistan, which established in 1980. Its main aim, is to provide excellence and superior performance home appliances to its customers and it is bucketful in fulfilling their aims

TARGET MARKET
•Up

to Middle Upper Class of Pakistan
•NO.

OF EMPLOYEES •Management 600 Worker 900 Total 1500
•16

warehouses all over the Pakistan

PRODUCT RANGE

QUESTION:

“ Why

DAWLANCE is DIFFERENT from its competitors?” of its UNIQUE products!”

QUESTION:

“Because

This microwave consists of more than 250 recipes of Pakistani as well as international cuisines. This is the unique microwave oven, introduced by Dawlance in 2007. This is new to the market as well as new to the company and has no direct local competitor in home appliance industry.

REFLECTION SERIES REFRIGERATOR
•This

refrigerator is unique because of its design and packaging
•This

is the unique refrigeartor, introduced by Dawlance in 2006.
•Unbreakable •Thick

and Scratch free Glass

insulation allows retainabllity of cooling and freshness for longer periods even in case of power failures
•Imported

Compressor from Matsushita of Japan, with 5 pipes oil-cool mechanism
•Durable

shelves - can hold weight upto 60 Kgs

•Honey-comb

double deodorizer prevents bad smell from affecting your food and drink

HEALTH WATCH AIRCONDITIONER
A

new health watch split air conditioners equipped with FC technology, which prompts the users to clean the filters when it gets dirty.
This

helps in improving healthy environment and increases the performance of split AC.
This

New Health Watch series air conditioners is available in all three capacities 1Ton, 11/2 Ton and 2 Ton in beautiful colors like metallic gold, metallic silver and ivory white to match consumers' house interiors and hence to upgrade their lifestyles. (PR)

NEXUS
•A

new kind of multi purpose AC, and it will act as AC in summer and as Heater in winter.
•By

pressing “ Red Colored Button”, Nexus will turn on heating mode and by pushing “ Green Colored Button ”,
•Buyers

+
=

will bear only one time cost on the purchase of Nexus but they will enjoy the benefits of two products i.e. AC and Heater and two seasons

FEATURES
•The

most attractive feature of Nexus will be the “ Time Setting” which enables the consumer to set heating or cooling modes for required time. This benefit is more specific for heaters because Normal Heaters doesn’t contain time setting option and a no. of people died each year in winter due to the over timings of heater. So, Nexus will reduce death toll also.
•Nexus

will be more suitable for extreme cold and extreme hot areas like Rawalpindi, Islamabad, Lahore, Quetta and Peshawar.

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