© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL

1

Mobile is Hitting Critical Mass
Global Mobile Data Traffic Will Increase 26X from 2010 to 2015

© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL

2

The Pace of Change is Accelerating
iPod Revolutionized the Music Industry, the iPhone the Telephone Industry, and now the iPad the PC Industry

F 3Q irst uartersC ulativeU S m um nit hip ents, iP dvs. iP nevs. iP o ho ad
16,000 14,000

G O A U IT S IP E (000) LBL N S H PD

iP ad iP hone iP od

12,000 10,000 8,000 6,000 4,000
S urce A , M ryM e r/M rga S nley o : pple a e ke o n ta

iP rep ad resentsthe fastest g b success lo al b A p tod y p le ate

2,000 0 0 1 2 Q A T R A T RLA N H U RE S F E U C 3

© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL

3

For the First Time, 2011 Will See More Mobile Than PC
Smartphones and Tablets Combined will Outsell PCs - Globally

© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL

4

Mobile Represents 1-2% of Total Retail Sales
eCommerce Takes Share from Traditional; Mobile Should Get There Faster

© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL

5

While the Internet Influences 50+% of Many Sales
Surveys of Customers Making Considered Purchases Reflect the Growth Role of eCommerce as Influencer

© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL

6

Yet Most Firms are Unprepared for Mobile
51% of eBusiness Managers have had a Defined Mobile Strategy for Less than Year
M st eB o usinessM anagershavehadaD efinedM b S o ile trateg fo L thanaY y r ess ear

11% 11% 40%

W o thefo w b d hich f llo ing est escrib yo m b strateg to ay? es ur o ile y d
E S - W arejust beginningtowork onastrategy arly tage e W havehadadefinedm strategyfor ayear or m e obile ore W havehadadefinedm strategyfor less thanoneyear e obile W donot haveam strategyyet e obile

38%
B 65G eB ase: lobal usiness M anagers

S urce Q 2010G ba e usine a C nne S te P fe na O S y o : 2 lo l B ss nd ha l tra gy ro ssio l nline urve

© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL

7

Organizationally, We See Problems Across the Board
Key Weaknesses in Organizational Structure, People, Technology and Incentives

© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL

8

Highlights from the Insight 2012 Report
Near-Term Developments • Mobile Wallet • In-Store Mobile • Devices Matter More - and Less - Than Before • Digital Marketing Platform • Radical Transparency

© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL

9

Highlights from the Insight 2012 Report
Long-Term Developments Digitally Enabled Retail Mobile Everywhere Emerging Tech: Digital + Physical Empowered Consumers

© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL

10

Thank you.
For all videos of presentations, keynotes and panel discussions please visit SapientNitro’s youtube channel: http://www.youtube.com/user/SapientNitro

© COPYRIGHT 2011 SAPIENT CORPORATION | CONFIDENTIAL

11

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