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Functions of Mind What is Creativity What is Innovation Distinguish b/w Creativity & Innovation Blocks To Creativity Creativity Process & Tools Convergent and divergent thinking Neuro Linguistic Programming

Nobel Prize-winning psychobiologist Roger Sperry showed that: Each hemisphere of the brain processed different types of information. The left brain is the objective, analytical, logical.Half of the brain, looking at information sequentially and focusing on individual parts rather than on the whole. The right brain, on the other hand, is the subjective, intuitive, playful part of the brain; it looks at information in a more random fashion, seeing the whole rather than the parts.

The Mind is organized by: Thoughts, Feelings, and Desires.




What is Creativity? It is the reorganization of experience into new configurations. A function of knowledge, imagination, and evaluation
Definition : Creativity is a fundamental feature of human intelligence in general. It is grounded in everyday capacities such as the association of ideas, reminding, perception, analogical thinking, searching a structured problem-space, and reflecting self-criticism. It involves not only a cognitive dimension (the generation of new ideas) but also motivation and emotion, and is closely linked to cultural context and personality Factors


refers to the phenomenon whereby something new is created which has some kind of value. What counts as "new" may be in reference to the individual creator, or to the society or domain within which the novelty occurs. We can say that creativity involves the generation of new ideas or the recombination of known elements into something new, providing valuable solutions to a problem. It also involves motivation and emotion.

Creativity Helps You To Problem Solve And Be More Adaptable Creativity Brings About Fulfillment It is A Way To Self Discovery Keep channels of communication open Trust, failures accepted Contacts with external sources of information Independence, initiatives taken Experiment with new ideas To awake curiosity To break away from rational, conventional ideas and formalized procedures To rely on the imagination To consider multiple solutions and alternatives


for Developing Creativity -The Global Brain: Internet, Blog, Wikipedia -The Local Brain: Brain storming -The Individual Brain: Eating, Drinking, Playing, Exercising, Sleeping

Five major organizational factors that enhance creativity in a work environment: Organizational climate Leadership style Organizational culture Resources and skills The structure and systems of an organization

Unnecessary Compliance Resistance to Change Bureaucracy Lack of Time Break from Tradition Lack of Experience Stopping Before Starting Fears

EXPLORATION - examine - analyse - interprete - select CONTRIBUTORS

GENERATION - formulate - apply - refine - transform

EVALUATION - analyse - test - refine - reformulate

Exploring: Questioning and challenging Inventing: Making significant connections Selecting: Playing with ideas, keeping options open Implementation: Applying learning in new ways and contexts Evaluation: Evaluating ideas and actions

(A)Preparation (definition of issue, observation, and study) (D)Verification (checking it out)

(C)Illumination (the moment when a new idea finally emerges) (B)Incubation (laying the issue aside for a time)


is a process of taking new ideas to satisfy the customers. It is the conversion of new knowledge into new products and services. Innovation is about creating value and increasing efficiency, and therefore growing your business. "Without innovation, new products, new services, and new ways of doing business would never emerge, and most organizations would be forever stuck doing the same old things the same old way."

Innovation is essential to establish and maintain competitive advantage New approaches Options for adaptation

is a change in the thought process for doing something, or the useful application of new inventions or discoveries. It may refer to an incremental emergent or radical and revolutionary changes in thinking, products, processes, or organizations.

The Innovation process can be depicted as a series of funnels each getting progressively smaller. Typically many ideas into the top funnel only produces just one innovation.

Innovation is like juggling. The organisation needs to focus on purpose, commitment, ideas and support Most companies are not short of ideas. What they lack is the commitment of others, the weight required to overcome the obstacles Innovation needs people who think in different ways People who are good at problem solving and analysis People who are capable of following hunches and convert them into ideas



Leadership & support from top Management

Culture, Climate & Identity Rewards & Recognition

Resistance to change
Org culture & climate Carporate structure

Competition & Deregulation, Need & Diversity

Workloads & Lack of skills

Organizational Motivation the basic orientation of the organization toward innovation Resources everything the organization has available to aid in the area targeted for innovation

Management Practices supporting freedom and autonomy in the conduct of work; challenging interesting work;
Expertise knowledge, talent and skill Creativity Skills having a flexible problem-solving approach,. Intrinsic Motivation the desire to solve the problem or accomplish a task

1. Creativity is typically used to refer to the act of producing new ideas, approaches or actions 2. creativity is reserved to apply specifically to the generation of novel ideas by individuals or groups, as a necessary step within the innovation process

1. Innovation is the process of both generating and applying such creative ideas in some specific context. 2. Term Innovatin is often used to refer to the entire process by which an organization generates creative new ideas and converts them into novel, useful & viable commercial products, services, and business practices

There are three main blocks to Creativity Environmental blocks People blocks Internal blocks

Some blocks occur in our environment. Environments can be supportive as well as obstructive, and you can deliberately build an environment that are full of creative stimuli or may be just very relaxing. Effective creative environments can vary with people and moods, so you may want to be able to experiment with your surroundings so you can build the most effective environment you can.

Many blocks come from other people. We are highly social creatures and even the thought that a complete stranger may find us ridiculous is enough to make most of us clam up. We are also competitive and judgmental which can easily lead us to evaluating others and their ideas, even when we consciously know the corrosive effect it will have on them. Psychologist Carl Rogers said we should create two conditions for people: Psychological safety by accepting the person, empathizing and not evaluating them. Psychological freedom to think, feel and contribute fully. This is why group creativity is particularly tricky and why one of the basic brainstorming rules is 'no judgment'. If you do not trust your co-creators, you might as well all go home. It is also one reason why it is useful to have a neutral facilitator run the session.

The final and most pernicious(very harmful) sources of creative blocks is - ourselves. More accurately, it is our subconscious and that little voice that warns us of the dangers of unconventional thought. Many of these blocks come from our past and are programmed in the from an early age. We are taught to follow the rules, be logical and not rock the boat. Our parents, teachers and peers have all helped us to put some powerful psychological blocks in place to keep us on the straight and narrow socially-acceptable road. Most of the time this is perfectly useful, but when we want to be creative, it is just a darned nuisance. In the final analysis, all blocks are internal, although the people and things around us can still make it easier or harder to get into a creative frame of mind.


& Divergent Processes



Generating lots of options and ideas, making lists.

Judging, assessing options, focusing, making decisions.


NLP is the ability to respond effectively to others and understand and respect their model of the world.

Neuro acknowledge the fact that behavior stems from our neurological processes of sight, hearing, smell, taste, touch, and feeling. We experience the world through our five senses. We make sense of the information and then we act on it. Linguistic- indicates that we use language to order thoughts and behaviors and communicate with others.

Programming - refers to the way we can choose to organize our ideas and actions to produce results.

Be more successful by learning to influence your emotional and psychological states. Replace negative behaviors and habits with positive ones. Transform the way you go about everyday tasks. Be more aware of your impact on others and how to manage your behaviour for optimal results. Better understand your own motivations, needs and behaviors and use these positively to have the greatest impact. Better understand your staffs and customers needs, motivations and behaviors. Improve and enhance your interpersonal communication at the office and at home.

1. People have their own model of the world, and what they do makes sense within that model 2. Mind and body are one system 3. People have all the inner resources they need to succeed (there are no unresourceful people,only unresourceful states) 4. There is no failure, only results 5. I am in charge of my mind, and therefore my results

55% Body Language; (gestures,postures,eyecontact) 38% Voice Tonality 7% Words

Outcome Acuity Flexibility

Firstly, know what you want, have a clear idea of your outcome in any situation Secondly, be alert and keep your senses open so that you notice what you are getting. Thirdly, have the flexibility to keep changing what you do until you get what you want.

To be useful, to increase the choices you have and to enhance the quality of your life, by acting and experimenting , not by thinking about it. It is what you need to achieve your dreams and be successful