Business Plan

PICK N PUB
Korean fusion restaurant & Sports pub

CONTENTS

Ⅰ. 사업소개 Introduction to the Idea Ⅱ. 사업배경 목적 Background and Objectives Ⅲ. 사업자위치 Location Ⅵ. Pros and Cons of the Location (Itaewon) Ⅴ. PICK N PUB: The reason for locating Ⅵ. PICK N PUB: The reason behind the Idea Ⅶ. PICK N PUB: Business Content Ⅷ. PICK N PUB: Unique Features Ⅸ. PICK N PUB: Further Plan for the Future Ⅹ. PICK N PUB
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3 4 5 6 8 9 11 12 21 26

Ⅰ. 사업 소개 Introduction of Business

The objective of PICK N PUB by Stop-By Corp. is to create a place to
bring all the people together through sports to communicate in a united community. Because of the fact that Korean society has a standardized and closed atmosphere, we want to create a diverse and amicable atmosphere through our stores. Moreover, we want to globalize Korean food and its aspect of low-calorie, and healthy snack

while drinking.

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사업 배경 및 목적 Background and Objectives 1. 2. which created intensified the exclusionism. Yet. there are still misunderstanding of culture within each other and lack of communication.Ⅱ. Business Objectives: ‚Creating a place to communicate‛ ∙ By presenting food that everyone can enjoy By introducing a recreational place for people living in a busy society ∙ By connecting people through sports 4 . Business Background ∙ Current Society: Intensified individuality Lack of connectedness Absence of communication ∙ Place (Itaewon) has a variety of race and mixture of different cultures.

사업자 위치 Location 1. Korea 2. 3fl. JungDaWon Building 1236-11 GyePo4Dong GangNam-Gu Seoul.Head Office Stop-By Inc.Ⅲ. Han-nam Office Public Parking Lot 5 .Store Location ∙ 686-1 HanNam-Dong YongSan-Gu Seoul. Korea ∙ Parking: Behind Je-il Building.

700 : X = 251. it is a must-see place for foreign tourists and popular among Koreans as well.Cons 1) Small Parking Lots : Difficulties of parking Number of cars in use : X = Population of Itaewon : Number of cars in Itaewon 72.Pros Itaewon is an international community where all the different cultures are mixed in. Moreover.Ⅳ. 2. 3) Fear of mixing with other cultures 6 . which is very rare to experience this variety of cultures in Seoul.868 = Number of cars for residents 19078 Available Spots: 2289 2) Lack of Korean restaurants in the area : Between the year ’08~’10 Korean only Korean BBQ restaurants increased ① Number of Korean BBQ place: 37 (2008) ->110 (2010) ② Cold Noodle(4) Bibimbap(0) → Foreign tourists who expects to experience the authentic Korean food will not visit Itaewon because of the lack of Korean restaurants.200:65. 입지주변 상권(이태원) 의 장점 및 단점 Pros and Cons of the Location (Itaewon) 1.

Ⅳ. 입지주변 상권(이태원) 의 장점 및 단점 Pros and Cons of the Location (Itaewon) 2673 47% 30% 18% 4% 1951 831 370 이태원 청담 예술의전당 기타 이태원1동 이태원2동 한남동 보광동 국내거주 외국인이 선호하는 서울의 글로벌 공간(출처:서울시) 이태원 외국인 거주 인구현황(명)2008년말 기준*출처:용산구 STREET OF AFRICA 7 STREET OF ISLAM .

Ⅴ. PICK N PUB The reason for locating 1. which is the LANDMARK of Itaewon 3) Wide Space for use 4) Good flow of pedestrians (1fl: Restaurant ‘ Bon Et Beau’ / 2fl: Gallery) 8 .Pros 1) Possible to create a relaxed atmosphere since the location is a bit off from the main street 2) Located right behind the Je-il Building.

Ⅵ. and by using a variety of ingredients.PICK 1) Korean Customized Fusion Restaurant 2) Keyword : Korean Food + Customizing + Fusion 3) Precondition : A variety of race / preference • Bringing familiarity of Korean food to both tourists and resident foreigners • Offering colorful and tasteful authentic Korean food that is enjoyable for people from all cultures by eliminating strong flavors that is not favorable to foreigners. PICK N PUB The reason for the idea 1. 9 .

∙Koreans : A possible place to enjoy themselves in a healthy atmosphere ∙Foreigners : Can release the stress of homesickness while enjoying sports in an united atmosphere. 10 .N PUB 1) Keyword : Sports 2) Precondition ∙ Sports is an element that everyone from all cultures can enjoy and communicate.Ⅵ. Can acquire information about sports and other things during a business trip in Korea. PICK N PUB The reason for the idea 2. ∙A variety of race can mingle through sports and create a common interest.

Ⅶ. Name: PICK N PUB 2. Seoul 3. Location: 686-2 HanNam-Dong YongSan-Gu. Structure : Co-op 1) 1fl : Korean Fusion Restaurant Café/Bar after dinner 2) 2fl : Specialized Sports Pub All day and night 11 . PICK N PUB Business Content 1.

where most of foreigners in Korea gather. Specified Contents 1) 1fl : Korean Fusion Restaurant CONCEPT Our Casual Korean restaurant in Itaewon. organic. PICK N PUB Unique Features 1-1. Our menu offers healthy. offers customized food according to each customer’s preference. 12 . Our modernized ambience creates sophistication and comfort for people from all countries. and low-calorie food for moderners who are concerned about a well being lifestyle.Ⅷ. Our main dishes like Bibimbop and Ssam can easily be customized by choosing ingredients that goes in. Our store offers a quite and comfortable atmosphere even at night for a simple drink.

Based on the pre-collected database. Chef By receiving feedbacks directly from customers. he/she can develop cooking style according to the customers needs and wants Customer 소통원활 13 Can develop trust to our business through directly reflected of their own preferences on food .Ⅷ. we will save a database information of his/her preferences and other considerations. PICK N PUB Unique Features 1-2. and provide the true customized menu. and earn their patronage. Specified contents 1) 1fl : Korean Fusion Restaurant Data-Base On the first visit of each customer. and can eliminate ordering time and inconvenience We break away from previous restaurant system of pre-picked chef’s menu. We can create a regular based customer list. we can even suggest other things that the customer night enjoy even more.

8. light : Less fried 3. 4 Slices of cheese (ANY NUMBER CAN BE SUBSTITUTED) 2. Lemon-up : Mix of lemonade and Seven-Up 2. Tea-Ade : Mix of lemonade and Iced tea Drinks 14 . Examples 1) IN-N-OUT Burger : The best burger of the year by the U. and special sauce The Flying Dutchman : 2X2 without buns and lettuce Grilled Cheese : Vegetarian burger. 7. with buns and veggies only Extra Toast Burgers Fries 1. and no cheese 3. 5. Caramelized Pickles. 4. and chocolate 3. no patties with 2 slices of cheese Protein Style Burger : Wrapped with lettuce instead of buns Veggie burger : True Veggie burger. Neapolitan shake : Shake with strawberry. PICK N PUB Unique Features 1-3. Animal Style : Fries with onions on top with Thousand Island Sauce and cheese 2. Animal style Burger : Mustard cooked Patty. Well-done : Well fried 1. 3-by-meat Burger : 3 Patties.Ⅷ. 6. 2x4 Burger: 2 Patties. vanilla.S. Consumer Report 3 chooses of pre-selected burger + Not-So-Secret Menu MENU MENU Content 1.

Examples 1) MOMOFUKU.David Letterman on April 21.Owns five restaurants in NYC . PICK N PUB Unique Features 1-4. New York City .대표메뉴 : 쌈 15 .Ⅷ.Star Chef: David Jang .Honored for one of the 100 most influential people of 2010 by Times Magazine .Well-mixed the features of Korean/Japanese/European food .Featured in New York Times in 2006 . 2010 .

Ⅷ. We offer big HD flat screens everywhere in the pub including the bathrooms. We offer different sections that is only for a specific team. Specified Contents 1) 2fl :PUB CONCEPT We offer a relaxing atmosphere where customers can enjoy watching sports games and communicate with others. 16 . so a united community can easily be formed. PICK N PUB Unique Features 2-1.

Ⅷ. PICK N PUB Unique Features 2-2. Problems of current Domestic Sports Pubs ∙Only focuses on one particular sports or only sells drinks and have small or low-resolution screens. which makes it hard for customers to freely watch games. ∙Only features one major screen. Domestic Examples 1) Manchester United Pub Korea : Specialized pub for MU fans in Korea 2) Stadium Pub : Specialized pub for DooSan Bears fans 3) Big Lock : Specialized in Hockey 4) Baby Guinness: Specialized pub selling only Guinness draft beer 5) Two Bros’ : Can watch Premier league baseball with beer 2-3. Solution By gathering successful examples and create a ‘ Total Sports Pub ’ 17 . 2-4.

현재 FACEBOOK으로 400만명 정도의 사람들이 LIKE를 하고 있는 중. 해외사례 : 미국 1) Buffalo Wild Wings .Ⅷ.햄버거. 샌드위치 .메뉴: 샐러드. 치킨.Bar and Grill형식으로 family restaurant 분위기로 스포츠관람 . 그 중 232개는 회사에서 직접 관리를하고 420굮데는 프렌차이즈화 함. . PICK N PUB 사업의 특성 2-5. 18 .2009년도까지 652굮대에 가게가 있었고.

International Examples Famous Pub (Atlanta) Irish Bar (Barcelona) Bubsy‟s (California) Mickey Mantle‟s (New York) 19 .Ⅷ. PICK N PUB Unique Features 2-5.

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Possibilities for continuous growth of ‘N PUB’ 1) Seoul: Packed with skyscrapers within a small limited urban area . PICK N PUB Further Plan for the Future 1. -Online Sports Club websites (* 2011. and also the reason for those places to be packed.I LOVE SOCCER: 1149123 members . 3) After the World Cup in Korea (2002).I LOVE NBA:138852 members/ I LOVE MLB : 54528 members -Offline .17) .Long Working Hours / Lack of recreation .2.Ⅸ.Number of Korean Major League watcher in : 5928652 21 .This is the main reason for massive amount of demands when a place for dine and relax opens. watching and enjoying games with others while cheering for the favorite team became more popular than ever. 2) More and more people want to spend more time on improving their lifestyle to release their stress and to find healthy habits.

Illegal and international betting: Uncountable Problems of Sports-Betting 1) Distortion of the main purpose for enjoying sports.Legal Sports-betting Website: ‘The story of Toto and Proto’ Members : about 240000 members (daily visitors: 88000 average/ Total # of visitors : 0.Ⅸ. and also a lack of places for the activity while relaxing 2) The main reason for participants is to earn money not to enjoy 22 .1 million people) . PICK N PUB Further Plan for the Future 4) Increasing number of participants of Sports-Betting games .

Ⅸ. PICK N PUB Further Plan for the Future 2. and Bar area 3. Direction for ‚N PUB‛ 1) Lounge + Sports 2) Co-ed (multi purpose) 3) Efficiency of the large area (well-organized) → Sports added into Café. Restaurant. Expected Affects of ‚N PUB‛ 1) Providing a healthy recreation place for adults 2) Satisfying current demands of sports fans 3) Creating a connection between Koreans and foreigners 23 .

PICK N PUB 차후 추진사항 4.Ⅸ. 외부 디자인 시안 24 .

PICK N PUB Further Plan for the Future 5. Floor Plan of Pub area (2fl) Screen Bar table TV Monitors Tables 25 .Ⅸ.

Therefore.Ⅹ. where used to be a homo-cultural nation in the past. PICK N PUB With the globalization. cultures are spreading widely and also being crossed over with others creating a new kind of custom. Pick N Pub will be the perfect place for the 26 . more and more foreigners are visiting and moving to Korea. With globalization.

2. 오클라호마식 버거 . .미국 Taco Bell 이사단을 친인척으로 두고있는 김원씨는 프랜차이즈점을 운영한 경험을 토대로 한국 시장에 오클 라호마 버거를 선보이기 위해 본사와 구두협약을 한 상태.저칼로리 + 웰빙을 표방하며 고객이 직접 버거를 customizing할 수 있게 하는 버거로서 현지에서 고객의 주 문이 쇄도하는 상황.제휴업체 현황 1. Hartz-Chicken Buffet .미국 텍사스주 휴스턴에서 오픈. 27 .현재 Hartz-Chicken Buffet 운영 권리를 취득한 SkyVenture korea (대표:임순섭)를 통해 관련 정보 취득 및 업체 입점 구두협약. .

. . 28 .김희성대표는 3권의 떡 관련 국내 서적을 발간하였고 매주 두 차례 정도의 떡 관련 강연을 시행중으로 차후 뉴 욕에 지점을 세워 세계에 떡에 대한 인식을 제고해 나갈 계획.제휴업체 현황 3. 떡 케이크전문점 „희동아 엄마다‟ .삼청동에 위치한 „희동아 엄마다‟ (대표: 김희성)는 떡과 커피 / 음료등을 같이 판매 운영하고 있음.떡 특유의 질긴 식감을 없애고 높은 칼로리에 대한 부담감 을 줄이며 유기농 원료를 사용함으로써 기존의 내국인 뿐 만 아니라 떡에 대한 거부반응이 있던 외국인에게까지 호 응을 얻고 있음.

제휴업체 현황 29 .

더 낳아가 한 국 Entertainment 까지 많은 미디어 업체들과 접촉가능.홍보채널 현황 1. 김수린: 현재 NYC Parsons 예술학교에서 Photography 공부를하고있으며 개인 전시회들과 개인 서적 출판(청춘 을찍는 뉴요커)으로 한국대중들에게 많은 시선이 집중되 기도하였다. 30 . 현재 많은 잡지사들과 출판사.

그 외 많은 패션 쪽 에디터 또는 작가 와 커뮤니케이션 가능. 한국의 유명한 잡지사 GQ. Elle.홍보채널 현황 2. 31 . 3. ESQUIRE. Chiiko Okuda : Parsons 패션 머천다이징 학과를 졸업하 고 현 일본 여성잡지 “ViVi”라는 잡지사에서 에디터로 활 동하고 있으며 한국 여성잡지사와 활발한 교류로 인해 여 러 홍보채널을 확보하고 있으며 일본에서 발행하는 일본 사람들이 한국 여행시 참고 하는 다량의 서적의 일조하고 있어 본 Stop-By 사가 레스토랑 창업 시 홍보 채널로 구축 에 도움을 줄 것으로 사료됨. 오영근: Parsons 예술학교를 졸업하고 현재 “듀퐁” 강남 지점에서 근무하고 있으며. W.

-THE ENDPICK N PUB Korean fusion restaurant & Sports pub .

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