HOMO CONNECTUS

The impact of technology on people’s everyday lives

Lee Rainie – Director Pew Internet Project University of North Florida November 5, 2007

Seven hallmarks of the new digital ecosystem which Homo Connectus inhabits

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Hallmark 1

Media and gadgets are ubiquitous parts of everyday life

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Home media ecology - 1975
Product TV stations Route to home phone broadcast TV broadcast radio Display TV radio stereo Local storage Cassette/ 8-track Vinyl album

News Advertising Radio Stations

mail newspaper delivery phone paper non-electronic
Tom Wolzien, Sanford C. Bernstein & Co
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Home media ecology – now
Product TV stations Info “Daily me” content Cable Nets Web sites Local news Content from individuals Peer-to-peer Advertising Radio stations Route to home cable DSL wireless/phone broadcast TV broadcast radio satellite mail express delivery pager iPod / storage subcarriers / WIFI newspaper delivery camcorder/camera Display Local storage TiVo (PVR) VCR TV radio DVD PC Web-based storage iPod /MP3server/ TiVo (PVR) stereo PC monitor web storage headphones CD/CD-ROM portable gamer cell phone phone PDA/Palm game console non-electronic MP3 player / iPod pagers - PDAs cable box game console paper storage sticks/disks

Adapted from Tom Wolzien, Sanford C. Bernstein & Co
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Hallmark 2

The internet, especially broadband connectivity, is at the center of the revolution

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Internet and broadband adoption 1995-2007
80% 70% 60% 50% 40% 30% 20% 10% 0%
5 6 7 8 9 0 2 3 4 5 6 7 1 r-9 ar-9 ar-9 ar-9 ar-9 ar-0 ar-0 ar-0 ar-0 ar-0 ar-0 ar-0 ar-0 a M M M M M M M M M M M M M
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All internet - 142 mill.

Broadband at home- 96 mill.

Hallmark 3

New gadgets allow people to enjoy media, gather information, and carry on communication anywhere. Wirelessness is its own adventure.
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Wireless connectivity 2004-2007
Connect to the internet wirelessly
40% 35% 30% 25% 20% 15% 2004 2005 2006 2007

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Mobile devices – college student ownership
• • • • • • 88% of college students own cell phones 81% own digital cameras 63 own MP3 players 55% own video cameras 55% own laptops 27% of college students own a PDA or Blackberry ---• 77% of college students play games online
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Hallmark 4

Ordinary citizens have a chance to be publishers, movie makers, artists, song creators, and story tellers
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Content creation
55% of online teens have created their own profile on a social network site like MySpace or Facebook ---20% of online adults have such profiles

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SNS Profiles: Dashboards for social life

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Content creation
51% of young adult internet users have uploaded photos to the internet ---37% of all users have done this

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Content creation
39% of online teens share their own creations online, such as artwork, photos, stories, or videos ---22% of online adults have done this

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Content creation
33% have created or worked on webpages or blogs for others, including those for groups they belong to, friends or school assignments ---13% of online adults do this
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Content creation
33% of college students keep blogs and regularly post ---12% of online adults have a blog

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Content creation
27% of online teens report keeping their own personal webpage ---14% of online adults have their own page

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Content creation
26% say they remix content they find online into their own artistic creations ---9% of online adults have done this
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Content creation
19% of online young adults have created an avatar that interacts with others online ---9% of all adult internet users have done this

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Content creation
15% of young adult internet users have uploaded videos to the web ---8% of all adult internet users have done this

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Content creation by age
90 80 70 60 50 40 30 20 10 0
Ages 1217 Ages 1829 Ages 3038 Ages 3948 Ages 4960 Ages 61- Ages 70+ 69

Percentage

Internet users
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Total population
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Hallmark 5

All those content creators have an audience.

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Accessing new information content
55% of young adult internet users use video-sharing sites --33% of all adults go to such sites

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Accessing new information content
54% of college students have read blogs --36% of all adults do that

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Accessing new information content
44% of young adult internet users seek information at Wikipedia sites --36% of all adults use them

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Accessing new information content
14% of young internet users download podcasts --12% of all adults do

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Hallmark 6

Many are sharing what they know and what they feel online and that is building conversations and communities
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Information sharing and evaluation
37% of young adult internet users have rated a person, product, or service online --32% of all adults have done so

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Information sharing and evaluation
34% of online young adults have tagged online content --28% of all adults have done that

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Information sharing and evaluation
25% of younger internet users have commented on videos They also post comments on blogs and photos --13% of all adults have commented on videos
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Hallmark 7

Online Americans are customizing their online experiences thanks to Web 2.0 tools

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Information customization
~ 40% of younger internet users customize news and other information pages; ~ half are on specialty listservs

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Information customization
~ A quarter to a third of younger internet users get RSS feeds

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What all this connectivity does to us

• It changes our relationship to information and media • It changes our relationship to each other
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Life changes in 10 important ways – 1 Volume of info grows – the “long tail” of information expands – Chris Anderson

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Life changes in 10 important ways – 2 Velocity of info increases – “smart mobs” emerge – Howard Rheingold

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Life changes in 10 important ways – 3 Venues of intersecting with info and people multiply – place shifting and time shifting occur -- “absent presence” and “present absence” become regular features of human interactions
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Life changes in 10 important ways – 4 Venturing for info changes – search strategies and search expectations spread in the searchengine era

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Life changes in 10 important ways – 5 Vigilance for info transforms – attention is truncated (“continuous partial attention”) and elongated (deep dives by amateur experts)

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Life changes in 10 important ways – 6 Valence (relevance) of info improves – search gets better -- “Daily Me” and “Daily Us” get made – Nicholas Negroponte --… the variety of info increases, especially for heavy users – they bump into news
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Life changes in 10 important ways – 7 Vetting of info becomes more “social” – credibility tests change as people ping their social networks -- internet becomes “personified” in people’s social networks – Dr. Google, Pastor Yahoo

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Life changes in 10 important ways – 8 Viewing of info is disaggregated and becomes more “horizontal” – new reading strategies emerge as coping mechanisms -- Allen Renear UI-ChampaignUrbana

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Life changes in 10 important ways – 9 Voting on and ventilating about info proliferates as tagging, rating, and commenting on material is enabled – collective intelligence expands – Pierre Levy and Henry Jenkins -- “5th Estate” emerges - William Dutton
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Life changes in 10 important ways – 10 inVention of info and the visibility of new creators is made easier – the read/write, Web 2.0 world facilitates participation -- privacy and identity are scrambled

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Hallmark 8

Everything is going to change in the coming years

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The J-curve laws
• Computing power doubles every 18 months – Moore’s law • Storage power doubles every 12 months – disk law • Communications power doubles every 2-3 years with improvements in fiber optics and compression – Gilder’s law – Spectrum power is enhanced with efficiency improvements in spectrum allocation and use

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Home media ecology – now future
Product TV stations Info “Daily me” content Cable Nets Web sites Local news Content from individuals Peer-to-peer Advertising Radio stations Satellite radio Display Local storage TiVo (PVR) VCR TV radio DVD PC Web-based storage iPod /MP3 server/ TiVo (PVR) broadcast radio stereo PC satellite monitor web storage mail headphones CD/CD-ROM express delivery pager iPod / storage portable gamer MP3 player / iPod subcarriers / WIFI cell phone pagers - PDAs newspaper delivery phone cable box PDA/Palm game console game console paper non-electronic storage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co
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Route to home cable phone/DSL wireless broadcast TV

Home media ecology – future
Product TV stations Info “Daily me” content Cable Nets Web sites Local news Content from individuals Peer-to-peer Advertising Radio stations Satellite radio

Virtual worlds – Mirror worlds Augmented reality Life-logging

Display Local storage TiVo (PVR) VCR TV Life radio Second DVD PC Web-based storage iPod /MP3 – Google Earth server/ TiVo (PVR) broadcast radio stereo PC satellite monitor web storage – Smart door knob mail headphones CD/CD-ROM express delivery pager – Nike and iPod link / iPod iPod / storage portable gamer MP3 player subcarriers / WIFI cell phone pagers - PDAs newspaper delivery phone cable box PDA/Palm game console game console paper non-electronic storage sticks/disks Adapted from Tom Wolzien, Sanford C. Bernstein & Co

Route to home cable phone/DSL wireless broadcast TV

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Thank you!
Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 Lrainie@pewinternet.org 202-419-4500

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