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Inform Media Romania

Main activities of Inform Media Group in Hungary, Romania and Ukraine

The short story of IM Romania


1999 - 2003
1999: Starting the Bazar Bihorean Classified paper in Oradea 2001: Aquisition of Bihari Naplo, Jurnal Bihorean in Oradea 2003: Buying the daily Timpul in Reia 2003: Starting the Bihon and Tion Newsportals

2004 - 2005
Acquisition of Cuvntul Liber in Deva Acquisition of Friss jsg in Satu Mare Starting the Bazaron and Bazar Banaean -classified paper in Timioara Starting regional jobportals Bihorjob, Timisjob, Aradjob and Aradon Newsportal Starting free dailies, in Arad Arad Expres and Timi Expres in Timioara Acquisition of Adevarul de Arad

2006
Acquisition of Publi Tim

Starting Caon and Huon Newsportals in Cara-Severin and Hunedoara


Starting Romjob national jobportal and Romimo real estate portal Acquisition and relaunch of Bestauto car-portal Starting Super Info in Bihor, Satu Mare, free home delivered papers Starting Publi Arad, classified paper

The short story of IM Romania


2007
Starting Publi Hunedoara Alba
Starting Super Info Arad free home delivered papers Cuvantul Liber, paid daily (Hunedoara county) was changed to Hunedoara Expres free daily paper Starting Cluj Expres, free daily paper Starting Publitim.ro - classified ads portal

Starting Romimo.ro real estate portal


Starting Infomariaj.ro, Doliu.ro, Commune.ro- niche portals

2008
Acquisition of Masini.ro car portal Acquisition of Culinar.ro, Xcent.ro, Recomanda.ro, Portal.ro niche portals Acquisition of Roportal ( timisoreni.ro, aradeni.ro, bucuresteni.ro, roportal.ro, desenatori.ro, gapo.ro, maglavais.ro, allpress.ro, roindex.ro, jocuri-online.ro, ghidconstructii.ro)

2009
Acquisition of utilecopii.ro parents portal

2010
Acquisition of mayra.ro women & lifestyle portal
Acquisition of stilfeminin.ro, anticonceptionale.ro and capitalul.ro Acquisition of Agenda saptamanalul Agenda, weekly newspaper and agenda.ro newsportal Acquisition of sport365.ro - sport news portal

Satu Mare

Oradea

Arad

Timisoara Resita

Divisions/Business Areas

Daily paid newspapers Daily free newspapers Classified ads papers Weekly newspaper

News portals Classified portals

Magazine portals
Community portals Job portals

Activities in Romania

Print products:
5 daily paid newspapers in 4 counties (Jurnal
Bihorean, Bihari Napl, Friss jsg, Jurnal de Cara Severin, Jurnal Ardean) 2 Daily Free Newspapers (Arad Expres and Timi Expres) 1 Classified-Ad papers (Publi Tim-Timioara) Superinfo Oradea 1 weekly paid newspaper: Saptamanalul Agenda New printing house was built in Timisoara, may 2004

IM IM IM IM IM IM IM

Online products:

IM

News portals: Roportal network: www.roportal.ro


www.agenda.ro, www.timisoreni.ro, www.aradeni.ro www.bucuresteni.ro & www.bihon.ro, www.tion.ro, www.aradon.ro , www.clon.ro, www.caon.ro, www.huon.ro, www.erdon.ro, www.roon.ro)

Classifieds portals: www.publi24.ro, www.bestauto.ro,


www.bestbike.ro, www.mascus.ro, www.romimo.ro & www.sport365.ro

Job portals: www.romjob.ro, www.timisjob.ro,


www.aradjob.ro, www.bihorjob.ro, www.clujjob.ro, www.satumarejob.ro, www.resitajob.ro

Magazine portals: www.mayra.ro, www.stilfeminin.ro,


www.infomariaj.ro, www.culinar.ro, www.utilecopii.ro, www.masini.ro, www.animalutul.ro, www.capitalul.ro www.infogradina.ro, www.anticonceptionale.ro

Activities in Romania

Reach of Inform Medias newspapers in Romania


Daily Paid Papers by Counties
Bihor - Jurnal Bihorean, Bihari Napl Arad Jurnal Ardean Cara Severin Jurnal de Cara Severin Satu Mare Szatmari Friss jsg

Circulation
29 280 22 709 6 254 10 050

Readers
85 000 51 000 30 000 27 000

Inhabitants
596 300 460 700 332 300 369 800

Reach*
17,47% 13,50% 11% 8,91%

Total daily paid papers

68 293

193 000

1 759 100

13,70%

Daily Non-paid Papers by Counties


Arad - Arad Expres
Timis - Timis Expres Total daily non-paid papers

Circulation
12 000
35 000 47 000

Readers
28 000
59 000 87 000

Inhabitants**
169 574
307 265 476 839

Reach*
20,14%
23,41% 43.55%

Weekly
Timis county - Publi Tim

Circulation
19 382

Readers
68 000

Inhabitants
661 400

Reach*
12,85 %

All together

134 675

348 000

2 420 500

14.37%

Reach is calculated to the reading population - 82% of total inhabitants. ** Inhabitants only from urban area, as free daily papers are distributed only in the city.

Reach of Inform Medias newspapers in Romania


REACH

35 30 25 20 15 10 5 0 bihor arad caras severin satu mare timis reach

* Reach is calculated to the reading population - 82% of total inhabitants. ** Inhabitants only from urban area, as free daily papers are distributed only in the city.

Agenda weekly newspaper (new acquisition)


Bought in September 2010- the most well known and complex newspaper with general information from Western Romania
24 pages/edition- half of the pages colored local, national and international news, sports, entertainment thematic pages distributed in 4 counties: Timi, Arad, CaraSeverin and Hunedoara weekly newspaper accessible format, easy to read political and economical independent own distribution network

CIRCULATION READERS

30.000 copies/edition 119.000 readers/edition

News portals
UV/month Visit/month
Bihor Online Timis Online Arad Online Hunedoara Online Caras Online Cluj Online Erdly Online Timisoreni.ro Aradeni.ro Bucuresteni.ro Roportal Agenda.ro Sport365.ro Total 155.788 187.376 137.810 12.692 34.115 49.019 57.043 134.879 19.405 182.624 635.713 501.849 144.245 2.252.558 682.432 812.123 572.940 39.740 124.477 130.722 186.548 209.951 23.445 224.346 859.648 940.981 281.060 5.088.413

PI/month
3.271.359 3.563.017 3.130.651 17.879 388.230 257.210 685.237 497.690 48.249 449.210 2.170.004 1.828.893 805.143 17.112.772

Classified portals
UV/month Visit/month
publi24.ro romimo.ro bestauto.ro mascus.ro bestbike.ro clujjob.ro Total 311.470 147.461 409.967 52.179 75.851 16.317 1.013.245 798.912 350.159 1.019.344 83.292 155.566 25.366 2.432.639

PI/month
14.430.096 1.977.939 19.458.953 868.459 2.616.458 82.793 39.434.698

Magazine portals
UV/month Visit/month PI/month
infomariaj.ro utilecopii.ro culinar.ro mayra.ro stilfeminin.ro animalutul.ro masini.ro capitalul.ro gapo.ro Total 92.804 244.268 506.769 178.021 151.914 66.682 158.775 45.781 63.977 1.508.991 119.616 386.393 812.040 279.646 216.509 82.992 267.176 69.579 72.431 2.306.382 677.951 1.077.094 2.412.816 1.490.895 750.861 197.493 790.074 116.714 330.135 7.844.033

IM TOTAL Network
UV/month
5.434.319 Visit/month 10.781.351

PI/month
67.656.731

Classified portals in Romania


publi24.ro general classified portal
Started: march 2007
311.470 UV/month 232. 379 ads online The ads are published both online and offline.

bestauto.ro car ads portal


Started: June 2006 409.967/month 90 000 active ads online

mascus.ro - heavy machine portal


Started in October 2007 52.179 UV/month

Magazine portals in Romania


mayra.ro women & lifestyle portal New acquisition (april 2010)
195.861 UV/month

stilfeminin.ro women & fashion portal


New acquisition (july 2010) 120.569 UV/month

masini.ro auto portal


auto news, drive test, forum 171.845 UV/month

Magazine portals in Romania


culinar.ro gastronomy portal

- largest database of receipes


- purchased in september 2008 - 577.414 UV/month

infomariaj.ro - wedding portal


Started in February 2008 Photo galleries, wedding calendar, forum 93.390 UV/month

utilecopii.ro - children&parents portal


purchased in january 2009 Children television, news, forum 250.088 UV/month

Community portal in Romania

roportal.ro community portal


- 2nd largest portal in Romania - Large forum section, great affinity for economics, (430.000 users, source: nugg.ad) - highly responsive and attentive community of general interests, news aggregator, personalized horoscope, free games 635.713 UV/month

Internet penetration in Romania


Year 2000 2004 2008 2010 Users 800.000 4.000.000 4.940.000 7.786.700 Population 22.217.700 21.377.426 21.154.226 21.959.278 Penetration 3,6% 18,7% 23,4% 35.5%

9000000

8000000

7.786.700

7000000

6000000 4.940.000
5000000
users

4.000.000
4000000

3000000

2000000
800.000

1000000

2010 0 1 2000 2 2004 3 2007 4

According to a study made by trafic.ro monitoring web audience the Romanian Internet user profile is described as follow: 53% are women 47% are men 22% age range 20-24 16% age range 25-29 14% age range 30-34 14% age range 40-49

IMpreuna Imform Medias internal magazine


IMpreuna internal magazine is meant to reflect the work and achievements of each department and employee.

internal magazine concept was implemented after the Austrian and Hungarian magazine example
1st number was implemented six years ago

4 editions every year

Cross marketing
Cross-marketing is a web solution to promote your business in online media

By using cross marketing techniques, Inform Media Romania wishes to obtain a greater coverage for the consumer needs To extend the integration of a partner and contribute to improving the relationship between companies and customers

Webring
Using specific online marketing techniques, our company wishes to inform the visitors about their products

Is a unique method that ensure us, the publics confidence in our products.

Thank you for your attention!