MEALS ON WHEELS

Vroom! Comes the Food Platter

Executive Summary
Board of Directors: Mr. DEEP AGRAWAL

Mr. AMOL BHOYAR

Mr. ALKESH KARAMKAR Mr. MAYUR BURAD

Business Description: This is a Partnership Firm, the Call for Food Service in which delivery of meals, which we are starting for the people who are staying away from home & are unable to eat hygienic & healthy food everyday. So, to satisfy their needs of quality food we are delivering them best possible service on the time. Location: Deccan, Pune.

VISION
To create & deliver best possible food service for the customers & provide them with wide variety of food stuffs that will keep the customers closest to us

MISSION
To serve high-quality, delicious & hygienic foods which will remind all the foodies taste of mother-made food & will also satisfy their demand of daily diet.

Objectives
To deliver pure Indian vegetarian cuisine on time to all

foodies. To fetch large number of customers mainly students & working bachelors. To give the essence of mother-made foods taste into the heart of all foodies. A well cooked food to well faith customers.
To make it up to the promise that whatever food stuffs that

our foodies are going to order would be delivered on time. To ensure hygienic, healthy & delicious delivery of food.

Service & Product

Call on 020-2222 4646 for food service Indian Lunch & Dinner.

Indian Thali.

Monthly mess service. Thali Variants:

Thali for Rs. 45 (Basic Indian Thali + Sweet ) Thali for Rs. 50 (Basic Indian Thali + Sweet + Juice/icecream/lassi) Thali for Rs. 55 (Special Thali + sweet + juice/ice-cream/lassi)

* Order Should be place in between 10:00 am to 1:00 pm & 7:00pm to 9:30 pm.

Target Market

College Students, Working bachelors & Families.

Market Segmentation
Area nearby colleges & residences. Area near Hostels & Dormitories.

Strategies
Market Research.

Creating Awareness & Promotion.

Implement skilled human resource, chefs & well

equipped delivery staff. Implementing Penetrative Pricing Strategy. Focus more on on-time delivery. Free meals for first 50 customers on opening day. Regular Discounts on Consecutive orders.

S.W.O.T. Analysis
Strengths: Near to target market. Hygienic & healthy food. Prompt service. 2. Weakness: No goodwill in the market Raw Material prices fluctuation. 3. Opportunities: Changing trends. Area expansion. 4. Threats: Competitors. Vulnerability.
1.

Initial Investment = 42,00,000 Own Capital = 30,00,000 Bank Loan = 12,00,000 Bank Interest = 10.25 % Depreciation (SLM) = 10 % Tax (VAT) = 10 %

EBDIT

EBDT

EBT

EAT

NCI

YEAR -I

1050000

924000

912050

807050

926550

YEAR-II

1800000

1674000

1524500

1344500

1494000

YEAR-III

1760000

1634000

1484500

3808500

1458000

YEAR-IV

2300000

2174000

2014500

1784500

1944000

YEAR-V

2500000

2374000

2214500

1964500 TOTAL

2124000 7946550

FORMULAE

Return On Investment = Avg. Inflow x 100 Initial Investment Avg. Inflow = NCI Years Considered Avg. Inflow= 1589310 ROI=38.11% .

Thank you